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50 Tips in 50 Minutes

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50 Tips in 50 Minutes Presented by: Michelle Glennie & Cheryl Strege * * * * * These are simple. But as simple as they are they are completely ignored by 95% of ... – PowerPoint PPT presentation

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Title: 50 Tips in 50 Minutes


1
50 Tips in 50 Minutes
Presented by Michelle Glennie Cheryl Strege
2
  • Social Media

3
Tip 1
  • Consider a social media policy. Whether it's a
    simple one-page set of guidelines or full-blown
    documentation regarding what is and is not
    acceptable employee behavior surrounding social
    media, its a good idea.
  • Value Make your employees accountable for their
    actions in the social media scene. Its a hard
    area to regulate so this gives you some power.

4
Tip 2
  • Make sure you have 100 Profile
  • completeness on LinkedIn.
  • Value This will increase your searchability
    within the LinkedIn network.

5
Tip 3
  • Create a company profile in LinkedIn.

Value This makes your company searchable. Ask
employees to update their profile to be
associated with your company.
6
Tip 4
Poll your network on LinkedIn.

Value This is a tool that is free if you only
poll your network. Use this to poll your
customers on industry trends or new ideas you may
be considering in your company.
7
Tip 5
  • Create a Group within LinkedIn just for your
    customers.
  • Value This allows you to offer another benefit
    to your customers by giving them tips tricks in
    addition to letting them know about events,
    webcasts or training that you have coming up.

8
Tip 6
Watch the questions that are being asked in the
Answers tool.

Value You can build your reputation as an
industry expert. If your answers are selected as
the Best you can earn Expert points.
9
Tip 7
  • Add the Google Presentation feature to your
    LinkedIn profile.
  • Value Post company overview, sales and other
    informative presentations that you have done.
    This will build awareness for you and your
    company and highlight industry expertise.

10
Tip 8
Use the Events tool to promote your next
meeting, training or customer event.

Value You can generate excitement about your
events in addition to informing your customers
and prospects about all your company offers.
11
Tip 9
Know who is viewing your profile.

Value Not only will you will see the traffic
that your profile is getting, you will be able to
see the types of people that are viewing it.
12
Tip 10
  • Download the free Linkedin Outlook Toolbar. On
    the homepage of Linkedin scroll down to the
    bottom and click on Tools.

Value The LinkedIn Outlook Toolbar allows you
to quickly and easily build your LinkedIn network
from within Outlook.
13
Tip 11
  • Add your connections to Twitter, LinkedIn, or
    Facebook to your email signature, website, and in
    other email campaigns.
  • Free Social Media Icons http//dryicons.com/free-
    icons/
  • Value This will show people where you are
    posted online and bring awareness to your profile
    on these sites.

14
Tip 12
  • Update your social networks on ONE dashboard
    www.hootsuite.com
  • Value Limits the time you spend on logging in
    and out of all your social networks to make daily
    updates. You can even schedule posts in advance.

15
  • Blogging

16
Tip 13
  • When contributing to a blog, make sure you link
    relevant information back to your companys
    website the words you link in the blog should
    be listed somewhere on that web page.
  • Value This can help improve your search
    rankings and drive traffic back to your website.

17
Tip 14
  • Link to multiple pages within your website.
  • Home page
  • Product page
  • About us
  • Others that are relevant
  • Value Google counts every link in your blog and
    increases your visibility and SEO.

18
Tip 15
  • Recruit multiple bloggers- Effective blogs are
    updated frequently.
  • Value This ensures your blog will be a
    compilation of multiple viewpoints and relevant
    expertise that attracts a variety of readers.
    Plus, each bloggers writing style will
    incorporate keywords in different ways to attract
    search engines.

19
Tip 16
  • Dont pitch with every blog post, post content
    that will actually benefit others.
  • Stay Away from
  • Buy Now!
  • Or
  • Limited Time Offer!
  • Value Your readers will see your blog in a
    different light and will more likely be loyal.

20
Tip 17
  • Be always on the look out for new blog topics
  • Keep a folder on your desktop for blog ideas
  • Sign up for Google Alerts http//www.google.com/a
    lerts
  • Value When youre ready to actually write,
    youll have somewhere tangible to start.

21
Tip 18
  • Make sure you have a keyword in mind and have
    that keyword in the title, description, tags,
    body, and anchor text (the text that you click on
    in a link).
  • Value This will enhance your SEO ranking. When
    people search for what youre offering, theyre
    more likely to find you.

22
Tip 19
  • Join the CRM Software Review Blog
  • http//www.crmsoftwareblog.com/

Value Group blogs increase SEO value for your
own website and can gain more frequent readers.
23
  • General Marketing

24
Tip 20
  • Try out Pixability to create a professionally
    done video for 795. They will send you a Flip
    camera, you shoot your footage and send it back
    to them, and then they will give you back a
    professionally done video with music,
    transitions, titles and your logo. Visit
    http//www.pixability.com/.
  • Value A cost effective way to get a
    professional video of your company, customer or
    product.

25
Tip 21
  • Set up a company YouTube site to post demos,
    customer testimonials.
  • Value YouTube is one of the largest search
    engines get your company noticed! You can also
    link these videos to your website.

26
Tip 22
  • In the Partner Membership Center, make sure to
    check the box allowing Microsoft to post your
    company profile.

https//partners.microsoft.com/partnerprogram/part
nermembershipcenter.aspx
Value A great way to get your name out there.
27
Tip 23
  • Consider running a text message campaign with a
    provider like Cellit, www.cellit.com.

Value You can use this at tradeshows to build
your opt-in list, create contests and games, poll
your customers, make important announcements, or
even update the contact information you have in
your CRM system.
28
Tip 24
  • If you market to Not-For-Profits, visit
    www2.guidestar.org to get a list of NFP
    organizations in your state. The cost per state
    is approximately 400.
  • Value There is not a SIC code for NFPs, but
    they have to file a 990 with the IRS to claim
    they are nonprofit. This give you a good list to
    market to.

29
Tip 25
  • Sign up for a FREE subscription to Competitive
    Insights for Microsoft Dynamics Partners at
    http//partnercompete.us1.list-manage.com/subscrib
    e?u24d316df313e266e093868353id0368183164.
  • Value You receive quick snip-its and links to
    content that is relevant to help you sell
    Microsoft Dynamics products.

30
Tip 26
  • Use Leadlander (www.leadlander.com) to know who
    has been visiting your website.
  • Value You will understand who you site is
    tracking and follow up with them.

31
Tip 27
  • Create a compelling offer for your audience to
    benefit from and learn more about you
  • EBooks
  • Webinars
  • Whitepapers
  • Value Instead of promoting over and over again,
    you are finally bringing value to the table.
    Prospects notice this and respect it.

32
Tip 28
  • Take advantage of free templates on
    http//office.microsoft.com/en-us/templates/
  • Brochures
  • Business Cards
  • Labels
  • Newsletters
  • Value Save time not having to start from scratch
    on some simple forms of marketing.

33
Tip 29
  • Go to
  • http//www.mxtoolbox.com/blacklists.aspx
  • to test to see if your mail server has been
    blacklisted.

Value If your server has been blacklisted this
can prevent your emails from being delivered.
34
Tip 30
  • Dont know what your mail servers address? You
    can visit http//www.mxtoolbox.com/
  • or send an email to ping_at_mxtoolbox.com.

Value You can determine what address your mail
is being sent from and make sure that you have
not been blacklisted.
35
Tip 31
  • Create an account on www.prlog.org to submit
    free online press releases for your company
  • Value In addition to free submission and
    distribution, this site also has tips on how to
    write a press release

36
Tip 32
  • Marketing to Canadian companies? Visit Industry
    Canada website at www.ic.gc.ca and do a search on
    companies by categories or NAIC and get
    comprehensive detail about each business

Value This is a cost effective way to learn
about Canadian companies across industries, how
the industries are performing, in addition to
contact information
37
Tip 33
  • Try DemoMate to create internal and online
    demos. Microsoft has negotiated a year
    subscription for 199 which is 60 off the
    standard pricing! Visit PartnerSource at
    https//mbs.microsoft.com/partnersource/marketing/
    marketingcollateral/demos/demomate.htm?printpagef
    alsestextdemomate.
  • Value This tool not only helps you to create
    your demos easily, but hosts them and tracks the
    viewing stats for you.

38
Tip 34
  • Clone your best customer using infoUSAs Quick
    Customer Cloner. (www.infousa.com)

Value Take advantage of this free tool to find
prospects who are similar to your best customer.
39
Tip 35
  • Take advantage of the pre-created emails and
    presentations Microsoft has posted on the
    Microsoft Dynamics CRM 2011 launch page.
    https//mbs.microsoft.com/partnersource/deployment
    /resources/productreleases/crm2011launchpage.htm?p
    rintpagefalsestextCRM
  • Additional CRM marketing materials are located
    the Ready-to-Go site at www.mspartnerdirect.com.

Value Not having to develop your own emails and
presentations will save you time and allow you to
get to market faster.
40
Your Website
41
Tip 36
  • Use the Way Back Machine at www.archive.org to
    view the many revisions of your website. 

Value Use this to see what you have previously
done on your website to help influence the growth
and evolution of your current website.
42
Tip 37
  • Performance of your website - You might design
    great sites, but you need to make sure that the
    site load time is reasonable.
  • Value Making it quick and easy for your
    prospects and customers to browse your website
    improves the chance theyll come back.

43
Tip 38
  • Fresh content on your website - There is nothing
    better than having fresh content on your site.
  • Value Google searches for new content on the
    web. So refreshing your website with blogs or
    news increases your search engine optimization.

44
Tip 39
  • Put a tell a friend link on multiple pages of
    your website.
  • Value This makes it easy and accessible for your
    fans to talk about you excessively. Dont give
    them a chance to forget. ?

45
Tip 40
  • Make your Call to Action Clear!
  • Every page should have a clear C2A. It could be
    download, subscribe, contact us etc.
  • Value If your prospects want to reach you, make
    it easy for them!

46
Tip 41
  • Use the Google Wonder Wheel to help you find the
    right key words for your web pages.

Value This will give you a good starting base of
key words to evaluate with your team.
47
Tip 42
  • When setting up your Google Analytics, be sure to
  • set a filter to exclude internal traffic from
    your own
  • IP address www.google.com/analytics

Value You will get true analytics of outside
traffic that will not be tainted by internal
company traffic.
48
Tip 43
  • Use Hyperspin , www.hyperspin.com to monitor
    your website and be alerted if it goes down for
    free.

Value You can quickly connect to your IT
department or website host if your website goes
down.
49
E-Mail Marketing
50
Tip 44
  • Make sure you have a call to action in your
    email campaigns and be repetitive. Include it at
    the top of your email content and again at the
    bottom.
  • Value Readers will be more responsive if they
    know what they are supposed to do.

51
Tip 45
  • Add a Share This or Forward to a Friend link
    within your newsletter or an RSS feed at the end
    of a newsletter article.
  • Value A recent study done by Exact Target
    showed a 42 increase in the click rate when you
    have easy links like these for your readers.

52
Tip 46
  • The three secrets to an
  • effective e-newsletter are
  • Focus on the content
  • Focus on relationships
  • Be genuine Value Do this and you will be in
    the 5 of people that produce effective
    newsletters.

53
Tip 47
  • Email addresses such as sales_at_ or mail_at_ can get
    caught up in SPAM filters. Put who is most well
    known in the From field for email campaigns.

Value Your email is more likely to be read and
not caught in SPAM filters or junk folders. 77
of emails from unknown sources are deleted
without ever being opened. - eMarketer
54
Tip 48
  • Use numbers in your subject line to grab the
    readers attention. For example
  • 3 Quick Tips
  • 4 Seats Left

Value Your email becomes more quantifiable and
entices readers to open your email.
55
Tip 49
  • Ask a question in the subject line of your email.

Value Readers are more inclined to respond
because questions force us to think and answer.
56
Tip 50

Subject line words that can get caught up in
SPAM filters are Sale, Free, No Charge, Register
Today, Off, Affordable, Info You
Requested.
Value By not incorporating these words into your
subject line your email is more likely to end up
in your readers inbox.
57
BONUS TIP
Add to your CRM direct marketing list by going
to www.mailinglists.com. Use the search tool to
find lists of CRM buyers.

Value This will help you to build your list of
prospects to market to.
58
Questions? You can contact us at Michelle
Glennie Michelle_at_thepartnermarketinggroup.com Ch
eryl Strege Cheryl_at_thepartnermarketinggroup.com
To get more great tips, sign up for our monthly
newsletter at www.thepartnermarketinggroup.com
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