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s * * * * * * * * * * * * DEFINITION Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise. – PowerPoint PPT presentation

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Title: s


1
s
WOMEN ENTREPRENEUR
2
DEFINITION
  • Women Entrepreneurs may be defined as the women
    or a group of women who initiate, organize and
    operate a business enterprise.
  • Government of India has defined women
    entrepreneurs as an enterprise owned and
    controlled by a women having a minimum financial
    interest of 51 of the capital and giving at
    least 51 of employment generated in the
    enterprise to women.

3
QUALITIES OF A WOMEN ENTREPRENEUR
  • Ability to learn quickly from her abilities, her
    persuasiveness- quick learner.
  • Open style of problem solving.
  • Willingness to take risks and chances.
  • Ability to motivate people.
  • Knowing how to win and lose gracefully.

4
FACTORS AFFECTING WOMEN ENTRERENEUR
  • Economic Independence
  • Establishing Identity
  • Motivation
  • Family Support
  • Availability Of Funds
  • Greater Freedom And Mobility
  • Developing Risk Taking Ability
  • Building Confidence

5
WHY DO WOMEN TAKE-UP EMPLOYMENT?
  • Push Factors
  • Death of bread winner
  • Sudden fall in family income
  • Permanent inadequacy in income of the family
  • Pull Factors
  • Womens desire to evaluate their talent
  • To utilize their free time or education
  • Need and perception of Womens Liberation, Equity
    etc.
  • To gain recognition, importance and social
    status.
  • To get economic independence

6
CATEGORIES OF WOMEN ENTREPRENEURS
  • Women in organized unorganized sector
  • Women in traditional modern industries
  • Women in urban rural areas
  • Women in large scale and small scale industries.
  • Single women and joint venture.

7
CATEGORIES OF WOMEN ENTREPRENEURS IN PRACTICE IN
INDIA
  • First Category
  • Established in big cities
  • Having higher level technical professional
    qualifications
  • Non traditional Items
  • Sound financial positions
  • Second Category
  • Established in cities and towns
  • Having sufficient education
  • Both traditional and non traditional items
  • Undertaking women services-kindergarten, creches,
    beauty parlors, health clinic etc.

8
CATEGORIES OF WOMEN ENTREPRENEURS IN PRACTICE IN
INDIA (CONTD.)
  • Third Category
  • Illiterate women
  • Financially week
  • Involved in family business such as Agriculture,
    Horticulture, Animal Husbandry, Dairy, Fisheries,
    Agro Forestry, Handloom, Pottery etc.

9
SUPPORTIVE MEASURES FOR WOMENS ECONOMIC
ACTIVITIES AND ENTREPRENEURSHIP
  • Direct indirect financial support
  • Yojana schemes and programme
  • Technological training and awards
  • Federations and associations

10
DIRECT INDIRECT FINANCIAL SUPPORT
  • Nationalized banks
  • State finance corporation
  • State industrial development corporation
  • District industries centers
  • Differential rate schemes
  • Mahila Udyug Needhi scheme
  • Small Industries Development Bank of India
    (SIDBI)
  • State Small Industrial Development Corporations
    (SSIDCs)

11
YOJANA SCHEMES AND PROGRAMME
  • Nehru Rojgar Yojna
  • Jawahar Rojgar Yojna

12
TECHNOLOGICAL TRAINING AND AWARDS
  • Stree Shakti Package by SBI
  • Various training programmes by Entrepreneurship
    Development Institute of India
  • Trade Related Entrepreneurship Assistance and
    Development (TREAD)
  • National Institute of Small Business Extension
    Training (NSIBET)
  • Womens University of Mumbai

13
FEDERATIONS AND ASSOCIATIONS
  • National Alliance of Young Entrepreneurs (NAYE)
  • India Council of Women Entrepreneurs, New Delhi
  • Self Employed Womens Association (SEWA)
  • Association of Women Entrepreneurs of Karnataka
    (AWEK)
  • World Association of Women Entrepreneurs (WAWE)
  • Associated Country Women of the World (ACWW)

14
WOMEN ENTREPRENEURSHIP IN INDIA
States No of Units Registered No. of Women Entrepreneurs Percentage
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States UTS 14576 4185 28.71
Total 57,452 18,848 32.82
15
WOMEN WORK PARTICIPATION
Country Percentage
India (1970-1971) 14.2
India (1980-1981) 19.7
India (1990-1991) 22.3
India (2000-2011) 31.6
USA 45
UK 43
Indonesia 40
Sri Lanka 35
Brazil 35
16
WOMEN ENTREPRENEURSHIP IN INDIA
  • Earlier there were 3 Ks
  • Kitchen
  • Kids
  • Knitting
  • Then came 3 Ps
  • Powder
  • Pappad
  • Pickles
  • At present there are 3 Es
  • Electronics
  • Energy
  • Engineering
  • Economy

17
SOME EXAMPLES
  • Mahila Grih Udyog
  • 7 ladies started in 1959 Lizzat Pappad
  • Lakme
  • Simon Tata
  • Herbal Heritage
  • Ms. Shahnaz Hussain
  • Balaji films
  • Ekta Kapoor

18
  • Naina Lal Kidwai, Investment Banker
  • Fortune magazine listed her as one of the worlds
    most powerful business women in 2003.
  • India Inc recognises her as one of its most
    powerful investment bankers.
  • But Naina Lal Kidwai, HSBCs deputy CEO, cant be
    reduced to simple woman-banker equations her
    professional vision transcends gender

19
  • Shahnaz Husain, Herbal Beauty Queen
  • Shes the "Estee Lauder of India", with even
    famous department stores like Galleries Lafayette
    in Paris, Harrods and Selfridges in London and
    Bloomingdales in New York stocking her cosmetics,
    creams and lotions.

20
  • Lalita Gupte, Banker
  • She has created a formidable global presence of
    what was once a native development finance
    institution.
  • Account-holders can now bank at ICICI branches in
    UK, the Far East, West Asia and Canada.
  • With ICICI since 1971, Gupte was the first woman
    to be inducted on the board in 1984.

21
  • Indra Krishnamurthy Nooyi, chairman and executive
    officer of PepsiCo, was according to Forbes
    magazine's 2006 poll, the fourth most powerful
    woman in the world. She was also named the 1
    Most Powerful Woman in Business in 2006 by
    Fortune magazine. She got her bachelor's degree
    from Madras Christian College in 1974, entered
    the Business Diploma programme at the Indian
    Institute of Management, Calcutta, and later
    moved to the US to attend the Yale School of
    Management. Nooyi serves on the board of
    directors of several organizations, including
    Motorola, the Federal Reserve Bank of New York,
    the International Rescue Committee, and the
    Lincoln Center for the Performing Arts.  

22
PROBLEMS OF WOMEN ENTREPRENEURS
  • Dual role to play at workplace at home place
  • Subordinate to men Male dominated society
  • Just that her being women De motivated
  • Non-awareness of facilities provided by
    government
  • Competition with large scale units
  • Problems related to marketing

23
PROBLEMS OF WOMEN ENTREPRENEURS
  • Financial Problems
  • Credit Facilities
  • Problem of Middlemen
  • Lack of Access to technology
  • Lack of self-confidence
  • Lack of training
  • Credit Facilities

24
SUGGESTIONS FOR GROWTH OF WOMEN ENTREPRENEUR
  • Change in Attitude
  • Training
  • Increase in mobility
  • Initiate them to Professionalism
  • Provision of various amenities
  • Inculcating marketing skills
  • Self recognition and growth
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