Effective PowerPoint

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Tour Guides Expertise
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Chapter 7
Basic methods of introduction for tour guiding
1.A general introduction
To be an excellent tour guide, it is
important to have a command of the guiding
skills, A guide should adopt different methods of
introduction in accordance with the categories of
attractions visited, the situation on the spot
and tourists education and their travel
purposes. A tour guide should always keep in the
mind the following basic requirements in his
introduction.
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2. The basic methods
(1) The Method of Section-by-section Introduction
This method requires that the whole scenic
spot be divided into different sections in series
so that a tour guide could introduce them one by
one. First of all, a brief survey on the scenic
spot should be made on the way or at the
entrance, including its history, area, and the
name of its main scenic spots, through which the
tourists could have a preliminary impression on
the scenic spot that they will visit. However, a
tour guide should not introduce too much about
the next scenic spot when he introduces the
present one.
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For example

• The introduction on scenic spot of xichang.

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(2) The Method of Suspension-Creation
Introduction

• This method tends to excite tourists
  curiosity and thirst for knowledge by suspending
  the introduction suddenly when a tour guide
  explains the key point of a scenic spot. It turns
  out to be one of the most effective ways to catch
  the tourists attention, aiming at inspiring the
  tourists to participate in seeking the truth. If
  they fail to come up with it, the tour guide then
  could help them find the way out and resolve the
  riddle.

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For example
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(3) The Method of Tracing Analogy Between Two
Events.
Analogy is a form of logical inference or
an instance of it, based on the assumption that
if two things are known to be alike in some
respects, then they must be alike in other
respects. This method is applied to help
tourists further understand the scenic
spot and deepen their impression by
analogizing the similarity in some respects
between things that are otherwise
dissimilar. Owing to the diversity in
geography, history, nationality, culture and
religion, it is none of an easy matter to make
everyone construe whatever a tour guide
introduces.
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For example
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For instance
(4) The Method of Introduction with Quotations
This method is used to give an account of a
scenic spot by quoting proverbs, mottos, slangs,
legends, folk tales or remarks of celebrities, so
as to acquire the effect of vividness,
conciseness and comprehensiveness in his
introduction.
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The Liang shan Yi torch festival
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(5) The Method of Combination of Factual
Information and Abstract Reasoning.
This method is to enrich the tourists
knowledge with historical figures, events and
myths, by which they can better understand
on-the-spot landscape.
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(6) The Method of Introduction Spurred by
Beautiful Scenery
This method shifts the concern of tourists
from the present sight to other scenes. The tour
guide should not restrict his introduction on the
present scene.
The Great wall
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(7) The Method of Description Introduction
This method is used to describe a scenic
spot with concrete, vivid and elaborate words,
just to reveal to the tourists the
characteristics of the scenic spot that the
tourists may ignore.
Not every tourists, in some cases, could
appreciate the beauty of the landscape or the
cultural values of historical interest, and
become inspired aesthetically without tour
guides explanations. However, tourists may have
a good taste or appreciation for the scenic spot
after listening to the introduction made by the
tour guide in this way.
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For instance

• The introduction on Leshan Giant Buddha.

Leshan Giant Buddha
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(8) The Method of Introduction with Focus On Key
Events
This method is to emphasize some aspect of
the scenic spot instead of focusing on every
aspect of a matter. Take Wolong Nature Reserve
for example, a tour guide should lay his focus on
introduction of the giant panda, the national
treasure as well as the marked achievements in
protecting and breeding it.
The Wolong Nature Reserve
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(9) The Method of Introduction of Giving a
Crucial Touch to a picture
This method can make deep impression upon
tourists with the concise wording. A tour guide
can sum up the highlights of a scenic spot with a
few words, and help tourists grasp the essence of
the place of interest.
Colorful forests of Jiuzhaigou valley
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Tibetan customs
Cascading waterfalls
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Spring
Summer
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Autumn
Winter
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(10) The Method of Explanatory Introduction
This method is inclined to help tourists
understand some vague points of the scenic spots
with plain words. It is applied when a tour
guide introduces and the religious acknowledge
about the historical interests or the scientific
principles of the works or some miracle of the
scenic spot that tourists may fail to comprehend.
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(11) The Method of Question-and-Answer
Introduction
It is a method of introduction by a tour
guide to ask tourists questions or to encourage
them to put forward questions about the scenic
spot.
There are three basic methods of
question-and-answer introduction. First, a guide
raises questions and answers them by himself. In
this case, a guide can control his pace of
introduction and avoid some hard-to-answer
questions put forward by tourists . Second,
a tour guide can also use the method of
a guide raises the questions and tourists
answer them. But this depends on the
categories of the scenic spot and kinds of
tourists as well as their interests.
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• Third, a guide can also resort to the
  method of tourists raise questions and the tour
  guide answers them. However, the tour guide
  should give priority to the typical questions
  close to contents of the current
  introduction, and answers the less important
  questions later, or after the introduction,
  otherwise the introduction could be interrupted
  by tourists.

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