Insurance Marketing Strategic Challenges - PowerPoint PPT Presentation

Loading...

PPT – Insurance Marketing Strategic Challenges PowerPoint presentation | free to download - id: 4929ca-N2ZkY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Insurance Marketing Strategic Challenges

Description:

Insurance Marketing Strategic Challenges Hilmy Cader, CEO, MTI Consulting hilmy_at_mtiworldwide.com www.mtiworldwide.com Insurance Marketing Strategic Challenges An ... – PowerPoint PPT presentation

Number of Views:675
Avg rating:3.0/5.0
Slides: 17
Provided by: HSK9
Learn more at: http://www.iktissadevents.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Insurance Marketing Strategic Challenges


1
Insurance Marketing Strategic Challenges
  • Hilmy Cader, CEO, MTI Consulting
  • hilmy_at_mtiworldwide.com
  • www.mtiworldwide.com

2
Insurance Marketing Strategic Challenges
  • An outside-in perspective

3
Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer
4
Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer
5
Strategic Framework
Re-Insurance
Insurance Company
Key Challenge?
Channels
Consumer
6
Key Challenges
  • Low Penetration of Non-Mandatory Classes of
    Insurance

Why?
7
Reasons for Low Penetration of Non-Mandatory
Insurance
  • The Consumer Perspective
  • I do not see the need for it

8
Reasons for Low Penetration of Non-Mandatory
Insurance
  • The Consumer Perspective
  • I dont have the money to pay for insurance

9
Reasons for Low Penetration of Non-Mandatory
Insurance
  • The Consumer Perspective
  • Insurance is not Islamic

10
Responding to the Challenges
  • Marketing Strategies
    for consideration

11
Value Proposition
  • Need for basic research / insights based
    Product Development
  • Importance of Pricing for Strategic Sampling

12
Marketing Communication(AP)
  • Need for Marketing Education engaging consumers

13
Retailing Sales
  • Front-end Visibility ability for consumers to
    interact with
  • Using existing / established channels

14
Organizational
  • De-Techincalizing
  • Building Marketing Sales
  • Competencies
  • Culture

15
Thank You!
16
www.mtiworldwide.com
Profitable Business Strategies
About PowerShow.com