Insurance Marketing Strategic Challenges

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Insurance Marketing Strategic Challenges

• Hilmy Cader, CEO, MTI Consulting
• hilmy_at_mtiworldwide.com
• www.mtiworldwide.com

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Insurance Marketing Strategic Challenges

• An outside-in perspective

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Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer
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Strategic Framework
Re-Insurance
Insurance Company
Channels
Consumer
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Strategic Framework
Re-Insurance
Insurance Company
Key Challenge?
Channels
Consumer
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Key Challenges

• Low Penetration of Non-Mandatory Classes of
  Insurance

Why?
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Reasons for Low Penetration of Non-Mandatory
Insurance

• The Consumer Perspective
• I do not see the need for it

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Reasons for Low Penetration of Non-Mandatory
Insurance

• The Consumer Perspective
• I dont have the money to pay for insurance

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Reasons for Low Penetration of Non-Mandatory
Insurance

• The Consumer Perspective
• Insurance is not Islamic

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Responding to the Challenges

• Marketing Strategies
  for consideration

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Value Proposition

• Need for basic research / insights based
  Product Development
• Importance of Pricing for Strategic Sampling

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Marketing Communication(AP)

• Need for Marketing Education engaging consumers

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Retailing Sales

• Front-end Visibility ability for consumers to
  interact with
• Using existing / established channels

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Organizational

• De-Techincalizing
• Building Marketing Sales
• Competencies
• Culture

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Thank You!
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www.mtiworldwide.com
Profitable Business Strategies