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Career Conversations in Online Spaces


Online Career Counselling A Collaborative + Self Directed Process Career Conditions Factors Impacting Clients Current economic conditions Shift from career ... – PowerPoint PPT presentation

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Title: Career Conversations in Online Spaces

Career Conversations in Online Spaces
  • 2011 CANNEXUS Conference

Tannis Goddard President Training Innovations
Photo Slide
Session Objectives
  • Define the practice of facilitated online career
    learning services
  • Discuss the importance of conducting a
    programming analysis and purposefully designing
    online services
  • Explore how online spaces can be used to engage
    with clients and deliver interactive,
    client-centred services
  • Examine user data from clients engaged in online
    services in BC to understand client suitability
  • Gain awareness of impacting ethical issues,
    standards of practice, and practitioner

Table Talk
  • At your table discuss one of the following 2
  • What do you think is important when engaging in a
    career counselling conversation with a client?
  • What opportunities and concerns do you see when
    considering the use of an online space for
    hosting career conversations?

What are Career Experts saying about ICT?
  • A number of authors have acknowledged the
    transforming role of the internet in career
    information and guidance practice, with Watts
    identifying the potential of ICT to significantly
    increase access to guidance services, freeing it
    from the constraints of time and space he also
    acknowledges the restrictions in terms of access
    to the internet, and the possession of skills to
    effectively use the internet and related
    resources. While this view is shared by many, it
    is clear that the inclusion of ICT alone into
    career guidance practice is not sufficient
    McMahon and Patton 2006, p.189

What are Career Experts saying about ICT?
  • As we enter the age of cyber-counselling,
    counselors desperately need research about its
    effectiveness. One of the professions
    fundamental principles has been that a
    face-to-face facilitative relationship is an
    essential component for effective counselling.
    Given this premise, will support using email or
    even video yield effectiveness in assisting a
    client or student to reach identified goals?
    Will this method of intervention be equally
    effective with all clients and for all kinds of
    career-related topics?
  • Harris-Bowlsbey, 2005, p.22

What are Career Experts saying about ICT?
  • changes in technology have the potential to
    increase the efficiency of service delivery
    within the career support market, to enhance
    existing services, and to develop new paradigms
    of career support
  • Hooley, Hutchinson Watts, 2010, p.1.
    Enhancing choice? The role of technology in
    the career support market.

What are practitioners asking?
  • Can a practitioning relationship form online?
  • Does it work? If, yes, how?
  • Is it Ethical?
  • Can online work be professionally rewarding?

ICT as a Resource or Service
  • Resources
  • Understanding an individuals resource needs
  • Providing resource recommendations
  • Orienting individuals to the materials
  • Following up to verify the value of the resources
  • Vuorinen Sampson 2009
  • Services
  • Practitioning exchange purposeful focused
    engagement to enhance an individuals career
    development skills building from a
    constructivist, meaning making perspective
  • Relocating the use of ICT from a geographical or
    ease of information access solution to a solution
    of learning and engagement

Facilitated - Online Career Services
Learning counselling that takes place using an
electronic web-space, where the helping
relationship occurs through the use of
synchronous and a-synchronous communication
methods. Individuals have control in accessing
and completing their development process while
also engaging in an interactive process with
their career facilitator to create meaning and
Online Career Counselling A Collaborative Self
Directed Process
(No Transcript)
(No Transcript)

Career Conditions
  • Factors Impacting Clients
  • Current economic conditions
  • Shift from career decision making to career
    development and learning
  • Career being recognized as a socially situated
    experience with meaning being defined within
    ones life context
  • Factors Impacting Services
  • Do more, with less
  • Meet the growing demand for services during
    unexpected economic conditions
  • Provide services across life span and social
  • Demonstrate value and effectiveness

Why Consider Online Delivery?
  • Distribution across time and space
  • Multi-modal and needs-based delivery
  • User controlled engagement
  • Text-based, narrative communication counselling
  • Writing is thinking that can be stopped and
    tinkered with
  • (Gage, J. 1986)
  • Permanent and permeable process
  • Reusability and re-repurposing
  • Affords transparent supervision

Whos Engaging in Online Career Services in
British Columbia, Canada?
  • Client Participation Research Career
    e-Volutions 2008-10
  • Reasons for Participating
  • 30 have parental responsibilities during the day
  • 38 prefer online format
  • 16 unable to attend other programs (location or
    wait list)
  • 16 mixed reasons
  • Demographics
  • 18 - 29 year olds 19
  • 30 - 39 year olds 36
  • 40 - 49 year olds 27
  • 50 - 64 year olds 17
  • 65 - 1
  • 67 Female / 33 Male
  • 87 complete the program sample size 358

The Importance of Design
  • In order for questioning of personal assumptions
    and self-reflection to occur, the environment
    must provide the support and the ability to
    dialogue and critically reflect on the material
    presented and on the self.
  • Cranton, P. (1994)

Purpose -- Scope -- Theory of Practice
Funding Model -- Expected Outcomes
The Online Experience
Information Explore relevant career
concepts Personal Application Engage in
activities to apply concepts to self Interaction
Communicate with e-counsellor and,
potentially, other online participants to
collaboratively explore meaning
Technical Features
Content Slides, PDFs, Graphics Resource links to external websites Document Storage Audio or Video Files Reflection Exchanges Dynamic Activities Standardized and Informal Assessments Group Discussion Journaling Private Messaging (My Comm) Live Chat Counselling Exchanges Group Discussion
Content Slides, PDFs, Graphics Resource links to external websites Document Storage Audio or Video Files Reflection Exchanges Dynamic Activities Standardized and Informal Assessments Group Discussion Journaling Private Messaging (My Comm) Live Chat Counselling Exchanges Group Discussion
Content Slides, PDFs, Graphics Resource links to external websites Document Storage Audio or Video Files Reflection Exchanges Dynamic Activities Standardized and Informal Assessments Group Discussion Journaling Private Messaging (My Comm) Live Chat Counselling Exchanges Group Discussion
Content Slides, PDFs, Graphics Resource links to external websites Document Storage Audio or Video Files Reflection Exchanges Dynamic Activities Standardized and Informal Assessments Group Discussion Journaling Private Messaging (My Comm) Live Chat Counselling Exchanges Group Discussion
Reflection Exchanges Dynamic Activities Standardized and Informal Assessments Group Discussion Journaling Private Messaging (My Comm) Live Chat Counselling Exchanges Group Discussion
Designing Effective Experiences INFORMATION
  • Identify the career concepts that the online
    program is targeting
  • Decide on the methods of information sharing and
    organize materials into relevant, easy to
    understand and engaging ways.
  • Tools for Information Sharing
  • Content slides, blogs etc
  • PDFs
  • Audio or video files
  • Resource links to other websites

Designing Effective Experiences
  • Assess what types of activities are most
    appropriate based on career concept and the
    program objective.
  • Link the activities to the content and
    interaction topics and vary the learning
  • Strategies for Personal Application
  • Informal of formal Assessments (e-forms or pen
    and paper)
  • Written reflections, storying, visioning
  • Research Activities
  • Community-based activities
  • Journaling

Designing Effective Experiences - INTERACTION
  • Synchronous A-Synchronous Communication
  • Identify the points of interaction
  • Client and facilitator
  • Client to Client
  • Client to employer or guest expert
  • 2. Determine the purpose build process for
    structured open interactions
  • Tools for Interaction
  • Private messaging
  • Private threaded counselling
  • Forums private social networking
  • Instant messaging
  • Video-audio conferencing

Scoping Program Models
Self-Directed Light Facilitation In-depth facilitation
Personalized Content Client can self-select content and activities to complete. Pre-assessment can determine the most applicable content and activities for the client. Practitioner can assess content and activity needs throughout client participation.
Themed - Bite-Sized Content Content and activities are organized and made available by theme or objective. Dialogue between practitioner and client is most likely to occur before or after client engages with content and activities. Practitioner can serve as a thread to support the meaning making of a series of bite-sized modules.
Comprehensive Content Content and activities can aim to serve as a source of facilitation through the career learning process. Practitioner can support meaning making as client navigates through content and activities. Dialogue with practitioner and/or other clients is a key component in a clients experience.
All possibilities can
  • be blended with F2F or V2V (phone) learning
  • include client-to-client interaction
  • support long term or short term access

Client Feedback on Design
  • Activities 91 Effective
  • Reflective Dialogue 86 Valuable
  • Practitioner Responses to clients reflections
    100 Valuable
  • Ability of reflections to personalize experience
    96 said yes
  • Private Messaging 72 Valuable
  • Discussion Forum 35 Effective
  • Practitioner Effectiveness 87 exceeded

Considering a New Delivery Method
  • When you consider the context of your career
    services, what opportunities does this type of
    service model offer you?
  • What challenges does it present?

e-Career Practitioning
The rapport between counsellor and client in
cyberspace is developed not by reacting to
another persons physical presence and spoken
word, but by entering the clients mental
constructs via the written word (Anthony, K.
2000, p.626)
Benefits of Online Career Conversations
  • Records the clients current perspectives on
    his/her career story
  • Allows for thoughtful reflection for the
    counsellor and the client
  • Timing is controlled by the client, within a
    systematic structure
  • Group support can be provided at a distance
  • Ability to draw on other resources when
    considering reflective questions
  • Opportunity to revisit perspectives and witness
    changes in patterns

Presence Positioning
Presence Is your visual and textual availability
its how you show up online and let your clients
know you are actively involved in their process.
Positioning Is the reasoning behind your
presence. It is defined by your role in the
clients' process and the nature and intent of
your working relationship. 
Establishing Rapport a Working Alliance
  • Provide information about the online program
    design, and the staff involved in all marketing
  • Conduct a personalized needs assessment and
    openly explore the delivery medium establish
    mutual goals
  • Make yourself visible through photos, bios
  • Share working timelines, contact options and
    reasonable expectations
  • Demonstrate enthusiasm and confidence
  • Respect the power of the written word
  • Frame back information and stories youve
    understood from the client, in your first

In the clients own words
  • I just felt very satisfied overall, I never had
    done an on-line program like this before and I
    felt pretty unsure doing this for the first time.
    Indeed I was a little anxious in the beginning
    but once I got use to how the program was
    designed, I was amazed!
  • My counsellor was very supportive
  • She posted and called exactly when she said she
    would, and she was always up to date with where I
    was at in the course. She always very promptly
    answered any questions that I had.

Facilitating a Clients Process
  • Engage pro-actively and with curiosity in
    clients stories, activities and progress
  • Pay attention to online cues and collective
    responses demonstrate your awareness through
    hearing the client, further discussion, providing
    resources matching your response behaviours
  • Utilize opportunities to enquire about and
    revisit the development and changes in clients
    online textual narrativeproviding constructive
    support in the re-authoring of their career story
  • Return to and revisit counselling goals

Counselling in Text
  • when I write, I think
  • Think about your client their goals, where they
    are in their process scan earlier communication
  • Assess the clients and your own emotional and
    cognitive frame of reference
  • Assess your available time and the urgency of the
  • Consider the most effective communication
    strategy for the situation
  • Determine a matching strategy with clients
  • Consider tone, clarity rhythm in your message
  • Bolton, G. et al. (2004)

In the clients own words
  • It was cool to have her comment directly on what
    I wrote and be given the opportunity to write
    back. It was good to look back on what we wrote
    as it can be easy to forget exactly what was
  • Reflections made me focus on what was relevant
    at the time it gave me an opportunity to expand
    my "thinking" on each topic and really reflect on
    how it relates to me
  • Everything that I wanted to discuss was in her
    mind already and she was ready with insight and
  • It was inspiring, uplifting and empowering

Ethics, Standards and Security
  • Adhere to your ethical codes standards of
  • Ensure informed consent, share limits of
    confidentiality, educate clients on security
    and legal jurisdiction.
  • Provide honest, detailed information about
    practitioners ensure alternative contact methods
    are provided and include information about local
    f2f support services
  • Store online information with passwords, using
    encrypted software , in a secure physical space.

This image has been adapted from Kraus, Zack and
Stricker (2004) Online Counselling A handbook
for mental health professionals.
Online Cues and Observation
e-Counselling is a constant assessment and
evaluation of possible actions
What do you think you could observe and witness
online that would provide you insight into your
clients beyond the words they write?
Considerations for Implementation
  • Organizational technical infrastructure
    selecting, implementing and managing interactive
    online spaces and protecting client data
  • Practitioner competencies - program design,
    online development, practitioning delivery,
    supervision, management evaluation
  • Client Access do participants have Internet and
    computer access?
  • Ethical practice how will you adopt your
    ethical standards in an online delivery
    spacewhat will guide your code of conduct in
    e-career services?

High Tech - High Touch Principles
  • The experience is intentional, ethical and safe
  • There is an ability to read/share emotion
  • There is a culture of responsiveness
  • Respect, openness and honesty guide the
  • The experience is considerate of differing client
    situations, context, needs and learning styles

  • Thank you
  • It has been a pleasure to participate
  • in CANNEXUS 2011!