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ASK THE BUILDER ABOUT TREATED WOOD

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ASK THE BUILDER ABOUT TREATED WOOD Michael Beaudry Deck Builder, KOW/BTN Decks Exec. V.P., NADRA The Market: Deck Builders Many builders who will also build decks A ... – PowerPoint PPT presentation

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Title: ASK THE BUILDER ABOUT TREATED WOOD


1
ASK THE BUILDER ABOUT TREATED WOOD
  • Michael Beaudry
  • Deck Builder, KOW/BTN Decks
  • Exec. V.P., NADRA

2
The Market Deck Builders
  • Many builders who will also build decks
  • A growing number of full time professional deck
    builders
  • Major shifting from part-time deck builders to
    Professional Deck Builders
  • Archadeck, USA
  • Hickory Dickory Decks, Canada
  • Residential Contractors looking for professional
    deck builders for their projects.

3
The Good
  • It does what it says it will. Its less expensive
    than other decking materials. It is abundant.
  • Southern Yellow Pine 3 Billion BD Ft used for
    decks 40 of the market (Deck Builder
    March/April 2006 page 28)
  • Better Homes Gardens outdoor living study 47
    of respondents want a wood deck (Deck Builder
    March/April 2006 page 29)
  •  
  • Deck additions provide a healthy return on
    homeowners investment, deck market is growing.

4
The Bad
  • Wet wood
  • Disintegration, splitting at end cuts
  • Improperly stored prior to delivery
  • Grades confusingly marked
  • Poorly educated warehouse personnel
  • Poorly educated builders
  • Increasingly negative consumer perception

5
PT Shrinking Market Share
  • Losing ground to
  • Composite
  • Cedar
  • Ipe
  • Mahogany
  • Plastics
  • Vinyls
  • Aluminums
  • Glass
  • and most of all
  • concrete (pavers, EP Henry)

6
(No Transcript)
7
WHY IS THIS HAPPENING?
  • Composite Promoting it directly to the homeowner
    selling attributes beauty, comfort, safety,
    low maintenance.
  • Cedar/Ipe/Others Promoting use, beauty and
    benefits of material directly to homeowners.
  • Pressure Treated Industry seems to be
  • asleep at the wheel

8
Notes from the LSU Treated Industry Analysis
2004
  • "Twenty-three percent of respondents said that
    they stocked fiber-composite plastic decking in
    2004. Of these, 86 said that, relative to 2003,
    they had somewhat or dramatically increased the
    volume of these products that they stocked."
  • "Perhaps the greatest threat to the
    competitiveness of treated wood in the building
    market comes from market penetration by treated
    wood alternatives."

9
"With regard to sales, nearly 1/3 (31) of
shipments in 2004 was to end-users such as
builders and contractors followed closely by
national retail accounts (29). Stocking
distributors and wholesalers accounted for 17
and 14 of sales, respectively."
10
Value Chain
The chain of people, materials, activities and
information, starting from an idea or need all
the way to the final end user of a product or
service.
Consumers
Deck Builders
Home Builders
Dealers
Distributors
  • Who is really your customer?
  • Whos needs are you trying to fulfill?
  • Whos needs should you be trying to fulfil?
  • What would make each of them more successful?

Benefits
Manufactures
Raw Material Suppliers
Costs
Red denotes Channel Captain
11
VALUE CHAIN MAKE EACH LINK MORE SUCCESSFUL WITH
Raw Materials Suppliers Forums to get them in front of Manufacturers and downstream to understand industry needs and opportunities
Manufacturers Driving code and specifications. Installation certification. Vision of future/industry. Drive adoption of product. Access to Pro deck builders
Distributors Info on purchasing habits. Understand where the industry is heading. Relationships with dealers and key deckbuilders.
Dealers Regional NADRA Chapters. Access to Pro deck builders
Homebuilders Ability to drive need for more decks. Access to subcontractors. Tools for deck sales. Product promotion from manufacturers
Deckbuilders Business education, skills, and assistance. Profitability tools, estimating forms, marketing tools, Insurance (health, workers comp).
Consumers Professionalism, Quality deck (looks, functionality, safety). Design program. Guarantee, Payback analysis
12
Ad from Weatherbest Our products are made from
a high quality composite that gives you the
distinct look and feel of natural wood, with low
maintenance, so you can spend more time enjoying
your deck.
That means you can build your own backyard
retreat with all of the qualities you love about
traditional wood decks, but avoid the many of the
hassles of having to maintain one
13
From Bob Villas website
  • High-End Deck Materials
  • Eighty-five percent of all single-family homes
    have a deck or deck-like structure. The vast
    majority of these decks are made from pine and
    pressure-treated pine varieties. Many of these
    homes will replace that deck within ten years.
    High-end decking like cedar, redwood, and
    mahogany give homeowners beautiful long-lasting
    performance coupled with eye-catching beauty and
    elegance.

14
The Ugly
  • Copper Alternative Pressure Treated/Fastener
    Compatibility
  • Critical Question of how long will a fastener
    resist corrosion when installed in copper
    alternative pressure treated wood?
  • Lack of Standard Testing of Fastener to Treated
    Wood Compatibility
  • Testing Conclusions must take into account the
    effect of moisture exposure to the rate of
    decomposition
  • Railing Breakaway Conditions
  • Currently being tested at Washington University
    and Virginia Tech, among others.

15

The Corrosion Issue
16
  • Code Conformance Issue
  • Conformance of Codes not consistently enforced.
  • Public safety officials lacking knowledge of
    applicable codes and regulations
  • American Wood-Preservers Association (AWPA)
  • International Building Code (IRC)
  • Residential Building Code (RBC)
  • State and local codes
  • Codes themselves do not always consider newer
    materials in use today.

17
The Lawyers are circling
  • Advertisements all over the web asking for
    clients with deck problems
  • Several class action suits on their way.
  • Choice is to be Proactive OR Reactive

18
Now that Ive bored you with what you already
knew
  • Here is what we would like to do with support to
    make a difference

19
(No Transcript)
20
NADRA Deck Safety Month - May
  • This year -- May 2006
  • Promote deck safety and awareness
  • Reduce number of injuries
  • Future
  • Continue residential awareness program
  • Expand to building code community
  • Expand to professional inspection community

21
Pressure Treated Lumber can be a beautiful
choice for a deck
22
Consumers and Pro Deck Builders Need to see the
Beautiful Truth
23
Deck Industry and Wood Treaters Can Help Each
Other
  • Promote long term beauty, safety and comfort of
    Pressure treated products by way of public
    relations and advertising.
  • Provide Pro Deck Builders with materials/incentive
    s to sell PT decking

24
Some Suggestions
  • Provide beautiful brochures showing high end PT
    decks
  • Provide pre-stained PT products
  • Like mahogany is doing in conjunction with Cabot.
  • Work with coating companies to develop lines of
    stain so PT that arrives on jobsites looking like
    rich exotic wood.
  • Offer Awards for best PT deck built in 2006 and
    some runner ups.
  • Be an advocate for the Deck Safety Program

25
Penofin ad
Penofin's entire color line brings a beauty to
pressure-treated wood previously not possible.
26
NADRA is the Voice of the decking industryWe can
  • Disseminate information to the Pro Deck Builder
    via
  • Bimonthly Magazine (Professional Deck Builder
    Magazine)
  • Newsletter and emails
  • Website promotions
  • Direct conduit to the end-user (deck builder and
    homeowner)

27
NADRA Certification Outline
  • Qualifications
  • Professionalism
  • Experience
  • Education
  • Levels
  • CDRA Certified Decking Railing Applicator
  • CDRF Certified Decking and Railing Foreman
  • CDRS Certified Decking and Railing Salesperson
  • CDRC Certified Decking and Railing Company

28
Course 1
  • Orientation to Occupational Safety Health for
    workers
  • Course designed for construction workers,
    foremen, superintendents, and Project Management.
  • Qualifies for CDRA and CDRF designations.
  • Scheduled to be initiated May 2006
  • Offered Regionally at Sponsoring Lumberyards

29
Benefits
  • MEDICAL INSURANCE PROGRAM
  • TRAVEL RELATED DISCOUNTS
  • LEAD GENERATION FROM NADRA WEBSITE
  • FORUMS FOR MEMBERS
  • 12 COMMITTEES REPRESENTING MEMBERS INTERESTS
  • REPRESENTATION IN CODE PROCEDURES AT ASTM AND ICC
  • LOCAL CHAPTER OPPORTUNITIES
  • DECK SAFETY MONTH US/CANADIAN PROGRAM
  • EDUCATION
  • HELP DESK FOR MEMBERS AND GENERAL PUBLIC
  • NETWORKING WITH THE BEST IN THE INDUSTRY

30
Builders, Suppliers, Manufacturers and
Retailers working together to provide a quality
outdoor living experience for every home in
America. Its a
beautiful thing... Our sincere thanks to AWPA,
we look forward to working together in the years
ahead. www.nadra.org
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