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Fundraising

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Fundraising Opening the Door Nancy H. Bull December 10, 2004 Opening the Door Sources of Funds Smith Lever-Hatch Federal non-Smith Lever-Hatch Private foundations ... – PowerPoint PPT presentation

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Title: Fundraising


1
Fundraising
  • Opening the Door
  • Nancy H. Bull
  • December 10, 2004

2
Opening the Door
  • Sources of Funds
  • Smith Lever-Hatch
  • Federal non-Smith Lever-Hatch
  • Private foundations
  • Individuals
  • State local government
  • Methods of Funding
  • Grants and contracts
  • Gifts and donations
  • Royalties
  • User fees
  • Direct sales
  • Source Implications of Increased Alternative
    Revenues in CES

3
Opening the Door
  • Guiding principles
  • Mission drives program
  • Public good vs. private advancement
  • Cost/benefit ratio
  • Teamwork vs. entrepreneurial success
  • Plan for ending
  • Source Implications of Increased Alternative
    Revenue in the CES

4
To Get Started in Fundraising
You may need a push
5
Fund Development
  • Creates budgetary flexibility and agility
  • Increases buy-in from a broad base of supporters
  • Voluntary action for the public good
  • Planning is 75 of the process
  • Source TFRS

6
The Fundraising School Cube
  • Management
  • Institutional readiness
  • Source TFRS
  • Vehicles
  • Markets
  • Human resources
  • Dynamic functions

7
Giving Sources Depends on..
  • Linkage-personal connections
  • Ability to give
  • Interest in what we are doing
  • Linkage and interest are the most important
  • Best potential donor is a current donor
  • To raise funds must first give
  • Source TFRS

8
Components of Development
  • Planning-involve current donors
  • Communication on need
  • Fundraising efforts
  • Source TFRS

9
Constituency Circles
  • Major donors-Board-Management
  • Volunteers-Employees-Members-Clients
  • Former board members-Donors-Participants
  • People with similar interest
  • The organizations universe
  • Source TFRS

10
Case Statement Components
  • Mission-goals-objectives
  • Programs
  • Governing board
  • Staffing
  • Facilities, equipment
  • Finances
  • Planning, evaluation
  • Source TFRS

11
Categories for Fundraising Activities
  • Annual giving
  • Direct mail
  • Telephone solicitation
  • Donor acquisition
  • Gift clubs
  • Special events
  • Source TFRS
  • Major gifts
  • Planned gifts
  • Corporation and foundation gifts
  • Capital campaigns

12
The Development ProcessLinkage-Involvement-Advoca
cy
  • Prospect-donor-repeat donor
  • Upgraded donor-special gift
  • Major gift-may be repeated
  • Big gift-one time
  • Planned gift
  • Source TFRS

13
Donor ResearchA Systematic Process
  • Identify prospective donors
  • Assess gift capacity and potential
  • Uncover facts on how to best solicit the gift
  • Develop a prospect profile
  • Source TFRS

14
Solicitation Plan
  • Opening - greeting
  • Involvement-mutual concerns
  • Presentation-features-benefits-questions
  • Close-agree, disagree, stop or pledge
  • Source TFRS

15
Resource Suggestions
  • Council for Advancement and Support of
    Education-CASE
  • www.case.org
  • ePhilanthrophy Foundation
  • www.ePhilanthrophyFoundation.org
  • The Chronicle of Philanthropy
  • http//philanthropy.com

16
Additional Resources
  • Philanthropy Journal
  • www.PhilanthrophyJournal.org
  • Fundraising School at Indiana University
  • www.philanthropy.iupui.edu
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