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International Conference CSR in the EU - 10
expectations vs. reality

• What Should CSR Really Look Like?
• Is CSR appropriate answer to today's challenges?
• Pierre Echard
• Director, CSR Europe network of
• National Partner Organisations

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Is CSR appropriate answer to today's challenges?

• March 2000 Lisbon Summit European Heads of
  State appeal to business for greater social
  responsibility
• CSR is part of the EU strategy for 2010

To make Europe the most competitive and dynamic
knowledge-based economy in the world, capable of
sustainable economic growth with more and better
jobs and greater social cohesion by 2010
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10 years CSR developments in Europe
EU leadership
Lisbon Summit I
Lisbon Summit II
Delors Appeal
1st EU Communication 2002
2nd EU Communication 2006
EU Multi-stakeholder Forum
European Alliance on CSR
2010
2000
2005
1995
European Business Campaign on CSR
Business Roadmap
Business leadership
EABIS-2003
Launch of European Marketplace Roadmap for
competitive and sustainable enterprise
1st European Business Convention on CSR
Creation CSR Europe
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The European Roadmap towards a sustainable and
competitive enterprise Reclaiming the CSR agenda
The Commission explicitly recognised that
voluntary business initiatives, in the form of
corporate social responsibility CSR practices,
can play a key role in contributing to
sustainable development while enhancing Europes
innovative potential and competitiveness The
Commission therefore welcomes CSR Europes
courage and engagement and looks forward to a
fruitful partnership for the future. José Manuel
Barroso President of the European Commission4
March 2005
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EU CSR Communication 2006 To make Europe a Pole
of Excellence on CSR

• EU Communication on CSR 22 March 2006
• Strengthen partnerships with all stakeholders,
  and further promote the voluntary nature of CSR
  innovation and practice

• European Alliance on CSR EU commits to ensure a
  more business-friendly environment in Europe if
  companies commit to CSR.
• Integrate the promotion of CSR into EU policy
  (Trade, Development, Research etc)

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Priority areas of the European agenda

• Innovation Entrepreneurship (Help SMEs o
  flourish grow)
• Skills/competence building/employability
• Equal opportunities diversity
• Improving working condition also in coopereation
  with supply chain
• Health safety
• Environmental protection
• CSR in the mainstream of business ( focus on the
  supply chain)
• Pro-active dialogue engagement with all
  relevant stakeholders
• Leadership governance
• Communication transparency ( making
  non-financial performancemore understandable and
  beter integrated with financial performance)
• B2B cooperation alliances
• Operate responsibly outside the EU borders
• Highlighted specifically in the Alliance
  Only in Roadmap

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What Should CSR Really Look Like?
CSR is a concept whereby companies integrate
social and environmental concerns in their
business operations and in their interaction with
their stakeholders on a voluntary
basis. European Commission, Green Paper July
2001
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CSR Europe Members
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CSR Europes National Partners
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Sharing European Practical Solutions
CSR Marketplace
Over 500 CSR case studies within key CSR areas
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What solutions do companies implement?
Access to Electricity
Hybrid Systems
Improved Health For Roma Women
Work Life Effectiveness Programme
Ethical Sourcing
Sustainable Procurement
Supplier Diversity
Preventing discrimination
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What solutions do companies implement?
EMS Communication
The Safety Matrix
The Danone Way
Business in deprived areas
Fighting corruption - Transparency Intl.
Integrated Reporting
PCs for Schools
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Thank You
For more information pe_at_csreurope.org