IKISAN LIMITED

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Ikisan's Offerings to the Indian Farming Community
IKISAN LIMITED
Exploring the Frontiers
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Contents

• About Ikisan
• Skills Set
• Online and Offline Presence
• ITES Agriculture
• Learnings
• Challenges
• Segment Analysis

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Ikisan Limited

• Corporate Vision
• Rural prosperity through enhanced knowledge and
  technology
• Mission
• To facilitate continual enhancement of
  agricultural productivity rural
• prosperity, thereby making the Indian farmer
  globally competitive

• ISO 9001 2000
• Farm Management Services
  Information Technology Enabled Services in Agri
  Sector

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Ikisan Limited

• Established in 2000
• Part of Nagarjuna Group (USD 700 Mio )
• Offshoot of Farm Management Services Project of
  Agri Output Business Div
• Pioneer in the field of ICT in agriculture

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• Multi lingual digital capability
• Vernacular skills which is of utmost importance
  in communicating to rural populace
• Rich and varied experience in handling vernacular
  digitizing activities
• Data entry, HTMLising, translation etc.

Ikisan Skills Set

• Agriculture Content development
• Pioneer in agri-content creation.
• Vast repository of data/image, archives etc.
• Network of Subject Matter Specialists in various
  disciplines across the country.
• Different methods of vetting to certify
  authenticity and suitability of information.
• Content customization to suit requirements of
  disseminating agency.

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• Module Development
• Information transaction needs of the farmers-
  Ikisan Vyapar, Ikisan Mandi and Field Manager
• Develop of Interactive modules (graphics and
  voice files) as per literacy levels
• Address top of the mind issues - pest control,
  field management
• Transactions targeted towards traders and
  farmers.

Ikisan Skills Set

• Internet hosting, Rural networking
• Our experience has helped devise innovative,
  cost effective solutions
• Tracking developments to utilize the latest
  technologies in our target environment

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• Project Management
• Manning and operation of rural kiosks 
• Management of rural manpower and logistics
• Scaling of operations at short notice
• Capacity building of relevant stakeholders
• Knowledge transfer and Hand holding
• Pan Indian Operations

Ikisan Skills Set

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Ikisan Today
WEB TRAFFIC ANALYSIS AUG - 2009
Premier Agricultural Portal with high Brand Recall
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Ikisans Presence
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Ikisans Presence

• www.ikisan.com registers 13 lakh hits per month
• Average of 42,000 hits per day
• Tier II Partner of UNCTAD
• MOU with GoAP for RajIV Project
• Agri Business Mgt e-Education programme with
  XLRI, Jamshedpur
• Course Anchor National Academy of Agricultural
  Research Management
• Co-Principal Investigator National Agricultural
  Innovation Project, Comp 3, ICAR World Bank
• World Council on ICT for Dev Paper Acceptance
• Ongoing Projects with ECIL

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Ikisan Projects

• Technology Mission on Cotton (TMC), a national
  level initiative of the Government of India
• National Agricultural Innovation Project (NAIP)

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Ikisan ProjectsTechnology Mission on Cotton

• Government of India (GOI) launched two schemes
  in 1999 2000 for the well-being of the textile
  economy
• Technical Upgradation Fund Scheme (TUFs)
• for modernization of the textile production and
  processing industries.
• Technology Mission on Cotton (TMC)
• to improve the availability of good quality
  cotton to the Indian textile industry and at the
  same time ensure that the average farmer earns
  adequate profit from cotton cultivation.

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Ikisan ProjectsTechnology Mission on Cotton

• Mini Mission I Cotton Research Technology
  Generation, Nodal Agency Indian Council of
  Agriculture Research (ICAR)
• Mini Mission II Transfer of Technology
  Development, Nodal Agency Department of
  Agriculture and Cooperation, Ministry of
  Agriculture, GOI
• Mini Mission III Development of Market
  Infrastructure, Nodal Agency Ministry of
  Textiles, GOI
• Mini Mission IV Modernization/upgradation of
  Ginning Pressing factories, Nodal Agency
  Ministry of Textiles, GOI

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Ikisan ProjectsTechnology Mission on Cotton
Mini Mission III (Development of Market
Infrastructure)

• Ikisan is involved in Mini Mission III for
  software development, hardware supply, systems
  integration, operations and maintenance of Farmer
  Information Centre (FIC) at various market yards
  across India.

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Mini Mission III, FIC highlights
Ikisan ProjectsTechnology Mission on Cotton

• A partnership of Ikisan, a private sector
  enterprise and Electronics Corporation of India
  Ltd, a public sector entity.
• Ikisan was selected by the Government of India
  amidst stiff competition
• Phase I
• Operations in 100 sites of 10 states of India
• Phase II
• Operations in 138 sites across 7 states of India

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Mini Mission III, FIC Activities
Ikisan ProjectsTechnology Mission on Cotton

• Development of software Master copy Generic
  information in English including creation of web
  portal with the url www.kapasindia.com
• Sub-software specific to a market yard in
  English, Hindi and local languages such as
  Telugu, Tamil, Kannada, Oriya, Marathi, Gujarati
  and Punjabi
• Interactive Voice Response System (IVRS) in
  English, Hindi and respective local languages
• Development of Display Announcement System (DAS)

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Mini Mission III, FIC functionalities
Ikisan ProjectsTechnology Mission on Cotton

• Technical solution architecture has been
  designed such that the information on cotton can
  be disseminated through
• Farmer Information Centers (FICs) established in
  200 market yards in 10 states
• Centralized information facility to 200 Market
  Yards of 10 states and to common public for
  browsing through Internet
• On KIOSKS at Market Yards for localized
  information in local language
• Specific pre-recorded voice responses using
  Telephone based IVRS at market yard KIOSKS in
  English, Hindi and local language
• Market Yards to exchange the price information.

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Mini Mission III, FIC functionalities
Ikisan ProjectsTechnology Mission on Cotton

• Farmer Information Centers (FICs) are equipped
  with KIOSK and IVRS software
• The farmers can get information relating to
  cotton cultivation on KIOSK located at each
  Market Yard
• The generic information of above is in English
  and specific information pertaining to local yard
  / area are in English, Hindi and local language
• Cotton prices of local market yard, neighbouring
  market yards from among the 200 market yards and
  selected centers of the world
• Each market yard can upload the price information
  to centralized information facility system and
  the daily price information is down loaded by
  FICs from central system
• This information is used for disseminating on
  KIOSKS and on IVRS
• The farmers can also know cotton prices of local
  market yard, neighbouring market yards from among
  the proposed 100 market yards using IVRS /
  TELEPHONE.

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Ikisan ProjectsTechnology Mission on Cotton

• Software Tools
• Software/software tools (or equivalent) used for
  the development of TMC-Information KIOSK and IVRS
• HTML, DHTML, VB Script, JAVA Script, ASP 3.0,
  Flash, Macromedia
• Internet Explorer / Netscape Navigator
• Visual Basic 6.0
• VB Voice 5.0, Announce 5.0,Voice Card or
  equivalents
• Windows XP Professional, IIS 6.0

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TMC FIC Connection Details

• 1. PC AC Power cable (supplied with PC) UPS AC
  output 1 2. Keyboard cable (Built in cable) 3.
  Mouse cable PS/2 or USB (Built in cable) 4.
  Telephone wire -2 pin connector (supplied with
  Modem) 5. Modem to COM port cable (supplied with
  Modem) 6. Power cable for Ultimate 2000, (USB to
  DC socket, supplied with Ultimate 2000) 7. PC
  VGA to Ultimate 2000 VGA in cable (supplied with
  Ultimate 2000) 8. Monitor Signal cable (Built in
  cable) 9. Ultimate 2000 to VDA cable, RCA-BNC
  (supplied) 10. Printer Cable (Supplied with
  printer) 10a. ISM hardware key (supplied with
  ISM SIW) (Connect on Parallel port then connect
  printer cable) 11. Ethernet RJ45 cable, Cross
  connected (supplied) 12. Speaker Signal cable
  (Built in cable) 12a.Stick Microphone cable
  (Built in cable) 13. Speaker AC cable (Built in
  cable) UPS power extensioia box socket 1 14. PC
  Stereo cable (supplied) 15. Stereo Audio cable
  to TV Audio in (TV side RCA male other side RCA
  Female soldered/connected) 16. VDA AC Cable
  (Built in cable) UPS power extension box socket 2
  17. VDA to TV cable BNC - RCA connectors (Length
  as required , to be connected) 18. TV AC cable
  (Built in cable) 19. Printer AC Cable (supplied
  with Printer) UPS AC output 3 20. Modeiii AC
  Adapter (supplied with Modem) UPS pocr cxtciision
  boX socket 3 21. Kiosk AC cable (Built in cable)
  UPS power extension box socket 4 22. Monitor AC
  sable (supplied with Monitor) LiPS AC output 2
  23. 5 A AC povcr socket main hue

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Glimpses of FICs across India
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FICs in Andhra Pradesh, India
Asifabad
Adoni
Tirumalgiri
Warangal
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FICs in Haryana, India
Dabwali
Dabwali
Narvana Haryana
Uchana Haryana
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FICs in Haryana, India
Uchana
Uchana
Uklana
Uchana
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FICs in Karnataka, India
Ranibennur
Ranibennur
Bijapur
Bijapur
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Mansa
FICs in Punjab, India
Mansa
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Akola
Dhamangaon
FICs in Maharashtra, India
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FICs in Maharashtra, India
Pachora Maharashtra
Pachora Maharashtra
amravathi
Malkapur
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FICs in Tamilnadu, India
Mulanur
Annur
Villupuram
Tirupur
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FICs in Tamilnadu, India
Tirupur
Villupuram
Tirupur
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Ikisan ProjectsNAIP/ CRIDA / SRLS
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Ikisan ProjectsNAIP/ CRIDA / SRLS

• At least 20 increase in profitability for
  farmers in the target area by the end of the
  project period.
• A significant improvement (at least 20 in 5
  years) in the household income of the population
  in the target villages/watershed
• A 25 increase in per capita food grain
  availability in the target villages
• Reduction in migration by 15 in 5 years

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Ikisan ProjectsNAIP/ CRIDA / SRLS

• To facilitate market linkages, value addition and
  agro processing for enhanced on farm and off
  farm income generation.
• Capacity building and skill development of
  primary and secondary stakeholders through
  knowledge sharing, collective action and use of
  modern ICTs.

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Ikisan ProjectsNAIP/ CRIDA / SRLS

• Develop new market linkages to encash emerging
  opportunities
• Promote primary processing / value addition to
  eliminate distress sale
• Introduce agricultural risk management methods
• Create Virtual Personal Space
• Provide multi lingual content
• Set up kiosk based network

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Ikisan ProjectsNAIP/ CRIDA / SRLS

• Establish public-private partnerships in contract
  farming, processing and marketing
• Identify opportunities for processing and value
  addition of commodities
• Impart training in primary processing
• Enabling finance mechanisms against warehouse
  receipt systems and risk management.
• Storage and marketing arrangements
• Custom hiring center/services of farm machinery
• Establishment of Knowledge Share Centres at
  Project sites/Clusters
• Content Development
• Establishment of Model Data Centre
• Linking up with cyber extension, weather
  advisories and Market Intelligence service.
• Mainstreaming with regular e networks.

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ITES segment in Agriculture
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Agri ITES Segment Learnings

• Information has intrinsic value
• Unlock the potential, value and monetise
• Leverage Information Technology Enabled Services
  (ITES) in agriculture
• Shift from pure Information and Communication
  Technologies (ICT) related activities to broader
  field of agri services

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Agri ITES Segment Challenges

• Internet in India at a nascent stage
• Low Teledensity (9.1, Rural 3.8)
• Low Literacy (Illiterates 51.2)
• Multiplicity of languages and dialects
• Poor infrastructure (Electricity connection
  55.8)
• Extremes of weather
• Low PC penetration

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Agri ITES Segment Challenges

• IT in Indian Agriculture - non existent
• Diverse regions (XIII Zones) each radically
  different from the other
• Varied cropping pattern, Fragmentation
• Multiplicity of agronomic practices
• Low purchasing power
• Seasonal
• Resistance to change

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Agri ITES Segment Analysis

• Started as pure play dotcoms in agri
• Included rural development - education, health,
  e-governance
• Shift towards click mortar
• Evolving into a comprehensive consumer oriented
  approach
• Emphasis on rural retailing
• Technology driven
• Reduced farm losses, new packing and grading
  systems, cold chain, procurement infrastructure

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Agri ITES Segment Analysis

• Types of ICT initiatives
• Rural connectivity and allied services
• Private and cooperative sector transaction
  related initiatives
• Pure Information services
• Multiple rural services which include agriculture
  extension
• Knowledge networks and knowledge banks

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Agri ITES Segment Analysis

• Structure of Segment
• Low entry and exit barriers
• High product / service variety
• Frequent change or short life cycle
• Diverse and changing customer needs
• High degree of marginal innovation easily
  imitated
• Could be customized
• Strong brand name
• Few market players
• Indirect competition

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Agri ITES Segment Analysis

• Economics of Segment
• Often under capitalized due to wide fluctuations
  in work pattern
• Low investment, working capital driven
• Knowledge economy
• Strong marketing presence and understanding
• High percentage of segment specific cost and
  investment
• High people skills

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Agri ITES Segment Analysis

• Key Issues
• Drivers of value are locked in people, RD and
  skills
• Getting the market to value it
• Staying at the cutting edge

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Agri ITES Segment Analysis

• Environment Risks
• Loss of focus thinking big, rapid expansion and
  diversification of business base
• Loss of ability to be a good market operator
  management succession and motivation, staff
  turnover and morale, overhead build up.
• Failure to reach break even
• Competitor match and counterfeit
• Technology obsolescence

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Agri ITES Segment Analysis

• Key Success Factors
• Superior ability to employ ICT/ITES to conduct
  various business activities
• Expertise in particular technology
• Ability to develop innovative products
• Ability to respond quickly to shifting market
  conditions
• More experience and managerial know how
• Patents, Government policies

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Agri ITES Segment Analysis

• Development of ITES in Agri
• Phase wise development starting with building of
  the telecommunications infrastructure
• Phase of operationalizing the new information
  systems

Effective utilisation
Coordination Control
Infrastructure development
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Agri ITES Segment Analysis

• Expected Shape of Future Initiatives
• Driven not only by technological change but also
  change in the business environment of
  agriculture.
• New stakeholders to providing agricultural
  information / services are emerging.
• Shift from satisfying the information needs of
  farmers to satisfying the needs of various
  members / nodes of agricultural commodity market
  chain
• Towards enabling the larger agricultural
  innovation system rather than the formal
  agricultural research and development system.

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THANK YOU