A PRESENTATION BY MITESH SOMA, FOUNDER AND CEO OF CHEMIST DIRECT

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A PRESENTATION BY MITESH SOMA, FOUNDER AND CEO OF
CHEMIST DIRECT
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Creating an attractive and visible website

• Your website is the first port of call for
  potential customers
• It is used to check out a company or service
  and will be seen by enormous numbers of people
• It can be changed and updated whenever you want 
• It is a very good way of getting your messages
  across clearly and quickly

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BUT

• That value can evaporate if basics are not right
• According to a study in Revenue Magazine, there
  are five qualities crucial to a successful
  company web site
• Update information frequently
• Are easy to use
• Present quality content
• Respond to inquires within 24 hours
• Load quickly
• Keep it simple without too many mixed and
  confusing messages and tabs
• Do not use Word Art - this appears amateur. Take
  advice from experts who design websites
• Pay a professional to do it properly

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Making the most of natural search engine
optimisation

• Use a combination of on page and off page
  techniques
• On page include ensuring your site can be read by
  search engines
• Off page includes trying to get as many people as
  possible to link to your website

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Other methods to increase qualified traffic from
search engines

• Use email marketing, pay per click, partners, to
  increase traffic
• Ensure quality in your site and conversions,
  whether sales, enquiries, users. It's not all
  about Traffic

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Reaching target markets, promoting your brand and
making sales

• PR can help get your message across in the media
• Cheaper than advertising and more people will
  remember a company written about in an article
  than in an advert
• Articles gets the brand out there and give
  customers more trust in your company
• Articles appearing on newspaper/magazine websites
  will help push up your ranking on Google
• Online Marketing making sure you target the
  right areas which will reach your customers
• Facebook
• Twitter
• Wikipedia