Sara Lee Branded Apparel

1
Sara Lee Branded Apparel

• Effectively Coping with Change in a Challenging
  Market

2
Coping with Change

• Leverage Brand Strength
• Excellence In Execution
• Product Innovation
• High Performance Organization

3
Leverage Brand Strength

• Establish and expand retail partnerships
• Push past traditional retail boundaries
• Geographic expansion
• Leverage corporate strengths

4
Executional Excellence

• Refine and update processes and procedures
• Develop balanced worldwide supply chain to
  satisfy brand/retailer needs
• Eliminate low product differentiation
• Cost reduction

5
Product Innovation

• Focus on consumer needs
• Streamline offering and develop clear product
  differentiation
• Stay true to brand position
• Develop process to effectively bring idea to
  market

6
High Performance Organization

• Structure based on diversity and inclusion
• Create atmosphere that encourages and stimulates
  career growth
• Attract and keep the best
• Be willing to cut ties