Analyst%20eMPower%20Briefing

1
Simplifying Web Content Authoring and Management
Presentation to CF South February 3, 2001 Bill
Rogers, Ektron founder and CEO
http//www.ektron.com 5 Northern Blvd., Suite
6 Amherst, NH 03031 USA 1 [phone]
2
Agenda

• Introduction
• Implementing a Content Management Solution
• Benefits of using a Content Management Solution
• Market Overview
• Keeping User Needs in Mind
• Cost Considerations
• Recommendations
• Conclusions

2
3
(No Transcript)
4
(No Transcript)
5
Introduction

• What is Web Content Management?
• Managing Web Sites
• Cost-effective and Affordable Solutions
• Appropriate Centralization vs. Decentralization
  of Tasks
• Benefits of Using a Content Management Solution

5
6
According to a recent report from the META Group,
a leading technology consulting and research
firm, the content management market will grow to
10 billion by 2004. Web content management is
critically important. Dynamic web server market
will grow from 1.6 to 10 Billion by 2003.
7
Sue Aldrich of the Patricia Seybold Group said,
If your Web site isnt getting simpler, your
tools have to make it seem simpler. When the
number of contributors to your Web site exceeds a
dozen, rollouts will slow down, and errors will
pick up. Dont delude yourself with plans for
being more careful next time.You need Web
content management.
8
Introduction (cont.)
8
9
Implementing a Content Management Solution

• Static Web Sites
• Dynamic Web Sites
• The Accidental Web Publisher
• Articulating a Content Management Strategy

9
10
Integrating a Content Management Solution

1. Determine what new features and functionality are
   needed on the Web site.
2. Map your existing Web site.
3. Determine where CM is needed on the Web site.
4. Establish a site policy for format, layout, and
   overall style.
5. Define user groups and roles.
6. Map workflow and approval process.
7. Install CM solution and add starter content

10
11
Integrating a CM Solution (cont.)

1. Test system with starter content.
2. Make necessary changes to system and workflow.
3. Train staff on using the system
4. Load system with real content.
5. Conduct final QC/QA test with real content.
6. Go live and closely monitor users actions.
7. Hold feedback improvement sessions on a regular
   basis with key team members.

11
12
Benefits of using a Content Management Solution

• Company Benefits
• Increased involvement and savings
• Business User Benefits
• Zero learning curve and access to instant
  self-publishing
• IT/Webmaster/Web Developer Benefits
• Enforces controlled changes, eliminates workflow
  bottleneck, simplifies integration, and reduces
  training time and cost
• Web Site Visitor Benefits
• Gives visitors access to more timely valuable
  content and encourages repeat visits

12
13
Market Overview

• Market Trends
• Web migration increases profitability
• Accidental Web publishers lack the right tools
• Future demand for multi-language Web sites
• Move toward more affordable CM solutions for
  small and mid-sized companies
• Real World Examples
• Large university based in the U.S.
• Accounting association
• New England law firm

13
14
Keeping User Needs in Mind

• Webmasters/Web Developers
• Web professionals install or set up the CM
  solution before Web authoring or management
  begins. The CM solution should give Web
  professionals an easy way to create Web page
  templates that govern layout and format.
• Web Site Administrators
• Administrators establish and continually update
  user privilege information for the content
  contributors. They should have access to a
  browser-based tool that makes it easy to set up
  and manage the Web content workflow.
• Content Contributors
• Non-technical business users need a CM solution
  that is both easy-to-learn and easy-to-use.
  Business users should be able to update content
  using a familiar business application toolbar
  (e.g., WindowsTM-like) via a Web browser
  interface.

14
15
Cost Considerations
15
16
Build versus Buy

• Develop your own internally built CM solution
• Developing a custom build is a major commitment
  in time and resources.
• Extra learning time for IT/Web teams may be
  needed.
• Additional IT investment may be needed
• Testing and fixing of reported bugs
• Software documentation may be weak or
  non-existent.
• Training of employees must be supported
• Consistent support may not be possible because of
  a constantly changing IT/Web staff
• In-house developers must plan for and integrate
  future user functionality

16
17
Build versus Buy (cont.)

• Purchase of a commercially available CM solution
• Leave the lions share of the development work
  to CM solution vendors
• Company-specific needs can be met with
  customization
• Quicker time-to-implementation
• Training and support becomes the responsibility
  of the application vendor
• Documentation is consistent and constant
• CM solutions can be affordable
• Access to ever-expanding CM feature sets

17
18
Recommendations

• Recommended must-have features for a CM
  solution
• Versatile Web application platform, such as
  Allaires ColdFusionTM
• Content authoring/management is separate from
  format/style
• Version control to allow roll back of specific
  Web pages to previous versions.
• Anywhere anytime access through a Web browser
  interface.
• Easy-to-use, familiar WindowsTM-like toolbar.
• Workflow and document management functions
• Security and authentication
• Workgroup creation

18
19
Recommendations (cont.)
19
20
Conclusion

• Businesses and organizations currently using a
  dynamic Web site (or planning to upgrade their
  static site to dynamic) should consider
  implementing a CM solution.
• Employees (and sometimes vendors) are empowered
  to contribute content
• IT and Web professionals maintain control over a
  sites look and feel
• Timely and engaging Web site content encourages
  site visitors to stay longer and make frequent
  repeat visits
• When up-to-date and relevant Web content becomes
  a reality, the customer experience is greatly
  improvedtranslating into increased customer (or
  employee) satisfaction and loyalty
• Companies and organizations can directly increase
  their bottom-line metrics

20
21
Ektron, Inc.

• As a provider of content management solutions,
  Ektron Inc., can help your organization cope with
  the content management demands you now face or
  soon may face.
• Ektron provides content management and authoring
  products
• eMPower is a full-featured, easy-to-use Web
  content management system bringing a new level of
  affordability to small and medium-sized
  organizations as well as to corporate intranets.
• eWebEditPro is the first in a new market category
  and the leading multi-language, browser-based,
  WYSIWYG Web content authoring and editing tool
  that replaces text area fields in dynamic Web
  sites or browser-based applications.

21
22

Product Demo
23

Thank you