Place the title of your presentation here

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Questions! Questions! Aaaaaaaaah!!!
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Sex and reproduction

• WHO is the audience?
• WHAT themes will the exhibition cover?
• HOW to present this content?

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Who

• Target audience Ages 914 and adults
• This audience has a wide range of knowledge of
  sex and reproduction.
• There is wide range of opinion about what 9-14
  year olds should know about sex and reproduction.

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How much for

• Kids? Adults?

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What themes?

• Biology of human reproduction
• History of sex
• Cultures and sex
• Sexual health physical, emotional
• Sexual Orientation
• Puberty / Teen sex

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How to do this?

• Interactive Exhibits
• Awesome Images
• Engaging Text
• Humour
• Pop Culture references

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Interactive exhibits

• Which comes first

Content? Experience?
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Science World is about experience and inspiring
curiosity and wonder

• BodyWorks take-home message
• The body is full of wonder.
• Learn more about your body
• Buzz Words
• Wow, Intuitive, Relevant, Real, Humour, Edgy,
  First Person, Group Interaction, Artistic, Fun ,
  Repeatability

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Voice of exhibition

• Textbook?
• Health Office?
• Informal?
• Street?

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Can sex be funny?
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Only if its done well!
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Pop culture

• Hair gel in Theres Something about Mary

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Pop culture
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Public sensitivity

• See, the problem is that God gives men a brain
  and a penis, and only enough blood to run one at
  a time.
• Robin Williams

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Public sensitivity
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According to the annual Durex survey, Saturday
night at 1034 is the favourite time for
Canadians to have sex.
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Exhibit evaluations

• Front end
• assess sensitivities, interests and existing
  knowledge of the visitors on specific aspects of
  the exhibit)
• Formative
• in-progress test specific aspects of the
  exhibit through 2-D and 3-D prototypes
• Summative
• assess effectiveness of exhibits after exhibit
  completion

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Front End Evaluation
Assessing public sensitivities toward the topic
of sexuality
Survey- image 1
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Survey- image 2
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Survey- image 3
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Survey- image 4
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Survey- image 5

• Evaluation outcome
• some individuals will be offended no matter what
• the majority surveyed was quite comfortable with
  most images
• level of discomfort increases with photographic
  depictions of sexual activity
• the level of discomfort viewing the pictures is
  greater in the context of a family visit

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Evaluation in the context of exhibit development

• Stages of Development

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Formative Evaluation
Visitor profile, sampling, protocol
Assessing clarity, interest and functionality of
exhibit panels, low tech interactives, and film
loop
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Assessing clarity of references . . .
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Modifications and new directions

• use a language closer to teen talk
• intensify the use of humour in exhibit stations
  as a strategy to defuse the teenagers discomfort
• provide opportunity for the visitor to control
  the experience (especially with the more
  sensitive material)

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Design solutions Where Did I Come From?
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Interactives

• Sperm and Egg Game
• The Big Sweep
• Fetal Development Torsos
• Video Projection

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Graphic panels pre-evaluation
Text and graphic panels
Introductory column
Lo-tech interactives
3-D elements
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Graphic panels post-evaluation
Use illustration
Use questions
Decrease the amount of text
Eliminate some pop culture references
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Design solutions What do I Look Like?
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Design solutions Whats Inside Me?
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Design solutions Demo Area
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Design solutions Current Science
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