E-Commerce Case Study

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E-Commerce Case Study

• Kevin May
• EC 511
• Dr. Foxwell

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Overview

• Search Engine Optimization (SEO)
• Pay Per Click
• Content Management Systems (CMS)
• Statistical Analysis

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SEO

• What is indexed?
• Names
• Meta-Tags
• Coding
• W3C Standards
• Less is More
• Non HTML
• SE and DMOZ Submissions
• Absolute Path (No Parameters)

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Pay Per Click

• Not Dependant on Site Construction
• Adwords
• Daily Budget
• Overture
• Dutch Auction
• Targeted Audience

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Content Management

• Apache Lenya
• Macromedia Contribute
• Rainforest Administration Suite
• Demo http//trp.test.janmedia.com/index.xml

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Statistical Analysis (11.1 - 11.8)

• 2567 Unique Visitors
• 3382 Visits
• 1.31 Visits per user
• CBMG
• Time Spent on Site

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