Thailand and the Emerging Digital Environment' - PowerPoint PPT Presentation


Title: Thailand and the Emerging Digital Environment'


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Thailand and the Emerging Digital Environment.
Prof.Dr. Srisakdi Charmonman Chief Executive
OfficerCollege of Internet Distance
Education Assumption University of Thailand
charm_at_ksc.au.edu
www.charm.au.edu
Invited paper presented to Thailands Online
Marketing Outlook, Convention Center, Assumption
University Suvannaphum Campus, September 14, 2007
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Thailand and the Emerging Digital Environment.
  • Introduction.
  • Media Consumption Pattern.
  • Internet Connectivity and Broadband.
  • Online Audience Demographics.
  • Usage Pattern and Online Behavior.
  • Concluding Remarks.

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1. Introduction.
  • The most important inspiration for
    computerization and digital environment in
    Thailand occurred in the year 1960.
  • HM The King visited the IBM plant in San Jose,
    California.
  • HM The King and members of the Royal Family have
    shown interest as well as utilizing Computer
    andthe Internet.

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Introduction (Cont.)
HM The King visited IBM plant in San Jose,
California.
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Introduction (Cont.)
HM The King and members of the Royal Family have
shown interest as well as utilizing Computer and
the Internet.
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Introduction (Cont.)
HM The Queen visited Asian Institute Technology
which is where the Internet was first introduced
in Thailand.
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Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
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Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
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Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Presided over
the Opening Ceremony of the Seminar on Computer
in Ratanakosin.
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Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Granted an
Audience to present 2 Mbps Internet Connection
for Her.
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Introduction (Cont.)
  • August 2007, the number of Internet users
    worldwide is over 1,173 million and increasing
    steadily.
  • The country with the largest number of Internet
    users is the United States of America with over
    212 million users and the second largest is
    China with over 162 million users.

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Introduction (Cont.)
  • The continent with the largest number of Internet
    users is Asia with over 436 million users and the
    second largest is Europe with over 321 million
    users.
  • For Thailand, many figures have been cited. For
    example, one source stated thatthere are 8
    million users and the other source 13 million
    users.
  • Anyway, the author would like tosee a lot more
    Internet users in Thailand.

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Introduction (Cont.)
  • Bill Gates had said that If you are not planning
    to use the Internet in your business, you are
    planning to be out of business.
  • Also in his book Business at the Speed of
    Thought, Bill Gates said that the Internet is
    the central nervous system of all organizations.
    Any organization without
  • the central nervous system cannot survive.
  • More and More people are using the Internet.

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Introduction (Cont.)
  • From the study conducted by Knowledge Network,
    about Internet Usage by interviewing young
    people ages 13-24in the US.
  • There are many results - 66 said the Internet,
    instant messaging,
  • cell phones and other technologies make them
    happier.- 61 make them feel closer to their
    family.- 54 could not live without the
    Internet. - 47 could not live without
    television.

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Introduction (Cont.)
  • eMarketer forecasted that the local online
    advertising in the US would reach- In 2007,
    2.8 billion. - By 2008, 4.6 billion.- By
    2009, 5.6 billion.- By 2011, 7.8 billion.

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Introduction (Cont.)
  • A citizen of Thailand got to use the Internet
    when it first started in the US in 1969.
  • The US Department of Defense (DOD) and Advanced
    Research Project Agency (ARPA) established
    ARPANET as an experimental network to support
    research.

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Introduction (Cont.)
  • From 1968 to 1973, Prof.Dr. Srisakdi Charmonman
    was Director of Graduate Studies in Computer
    Science at the University of Missouri, Columbia,
    Missouri, USA, and also Directors of a few
    research projects supported by the US National
    Science Foundation.
  • Prof.Dr. Srisakdi Charmonman became the first
    Thai to use the Internet.

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Introduction (Cont.)
  • A group of Computer Science Department Chairmen
    from universities in the USA joining a
    teach-the-teacher conference organized by Dr.
    Srisakdi Charmonman is his capacity as the
    NSF-funded project director.
  • All NSF-funded research project directors were
    encouraged to use the Internet which funded by
    NSF after its birth from DOD.

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Internet Users from Thailand.
Approximate Numbers of Internet Users from
Thailand.
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Internet Users from Thailand (Cont.)
Approximate Numbers of Internet Users from
Thailand.
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Introduction (Cont.)
  • The number of Internet users from Thailand
    started with only one in 1969.
  • Dr. Srisakdi was Director of Graduate Studies in
    Computer Science at the University of Missouri in
    the US and Director of a few US National Science
    Foundation Projects, and so, got to use the
    Internet when it was born
  • in the US.

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2. Media Consumption Pattern.
2.1 Types of Internet Advertising. 2.2
Blog. 2.3 Virtual Community.
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2.1 Types of Internet Advertising.
  • 1) Banner Ads.
  • 2) Pop-Up Ads.
  • 3) Unicast Ads.
  • 4) Interstitial Ads.
  • 5) Floating Ads.
  • 6) Contextual Ads.
  • 7) Takeover Ads.

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1) Banner Ads.
  • Banner Ads is embedding an advertisement
  • into a web page.
  • 21st century, Banner Ads appeared in the
    simplest form with inactive image linking to
    advertisers webpage.

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Banner Ads. (Cont.)
  • At present, there are- Animation.- Rich Media
    (Multimedia). - Clickable.

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Banner Ads. (Cont.)
  • Banner Ads standard sizes- Full Banner 486x60
    Pixels.- Leaderboard 728x90 Pixels.- Bar 392x72
    Pixels.- Half Banner 234x60 Pixels.
  • - Vertical Banner 120x240 Pixels.
  • - Square Button 125x125 Pixels.
  • - Button 1 120x90 Pixels.
  • - Button 2 120x60 Pixels.

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Banner Ads. (Cont.)
  • The objectives of Banner Ad - To invite
    visitors to access to their website. - To
    make product or service purchases.

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2. Pop-Up Ads.

Sample Pop-Up Ads.
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Pop-Up Ads. (Cont.)
  • Pop-Up is- unsolicited online advertising
    that pop-up on the webpage. - visitors have to
    close the windows one by one.

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Pop-Up Ads. (Cont.)
  • It always annoys and makes people unhappy during
    surfing the Internet.
  • The Pop-Up appears as a small window on the web.
  • The advertisement has been designed with
    colorful and allured images to catch visitors
    eyes.

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Pop-Up Ads. (Cont.)
  • Another a special kind of Pop-Up Ads. Called
    Hover Ad, blended between Banner Ads and
    Pop-Up Ads using DHTML and JavaScript.

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3) Unicast Ads.
  • Unicast Ads. is basically a TV commercial that
    runs in the browser window.
  • It has enriched audio/video content.
  • The ads can last anywhere from 10 to 30 seconds.
  • These ads have similar branding power as a TV
    commercial.
  • However, a Unicast Ad offers something that TV
    ads cannot -- the ability to click on the ad for
    more information.

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Unicast Ads. (Cont.)
  • There ads are getting very effective, as the
    average click-through rate is 5.
  • Unicast online advertising which contain many
    kinds of media added to serve visitor
    satisfaction
  • - Video.
  • - Audio.

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Unicast Ads. (Cont.)

Sample of Unicast Ads.
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4) Interstitial Ads.
  • Interstitial ads are ads that appear
  • in a separate browser window
  • while another page is loaded.
  • If a user, on page A, clicks a hyperlink to go
    to page B, the user will see the interstitial ad
    before arriving at page B.

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Interstitial Ads. (Cont.)
  • Users must spend about 5 to 10 seconds with
    nothing to change from page to page until
    approaching to the destination site.
  • It might be unsolicited advertising
  • or required confirmation.

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Interstitial Ads. (Cont.)

Sample of Interstitial Ads.
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5) Floating Ads.
  • Floating Ads would be found in the first page
    and appear for a while.
  • The advertising block will cover some part of
    the webpage that reduces the capability of
    visuality of visitors.

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Floating Ads. (Cont.)
  • There are many reasons to which make Floating ad
    popular such as
  • - Audio/Video Content.
  • - Animation.
  • - Catch Visitors Attention.
  • - Etc.

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Floating Ads. (Cont.)

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Sample of Floating Ads.
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6) Contextual Ads.
  • Advertising on a web site
  • that is targeted to the specific
    individualwho is visiting the Web site.
  • It can appear not only on websites
  • but also on media such as mobile phones.
  • It appears according to the Key Words
  • the users have used before.

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Contextual Ads. (Cont.)
  • Contextual ad will be returned with the results
    related to what visitors are looking for after
    determination.
  • For example, visitors use key word
  • Sport News, information
  • to which related - Sports Books will be
    appeared in form of contextual ad.

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Contextual Ads. (Cont.)
Sample of Contexual Ads.
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7) Takeover Ads.
  • It is a large Ad appearing when the viewers
    first visit a website.
  • Next, the continuity is maintained by reiterating
    the same message
  • throughout the site in the form of banners,
    side bars or buttons.

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Takeover Ads. (Cont.)
  • The approach works very well for branding because
    the brand is visible to viewers throughout the
    visit to the site.
  • Click-through rates are also high.

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Takeover Ads. (Cont.)
  • This ads focus on promoting brand recognition.
  • A large block comes up with brand which is easy
    to view.
  • It has caught visitors eye during visiting the
    website, logo or brand will be recognized when
    visitors go to other places or websites and find
    out the same image or advertisement.

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Takeover Ads. (Cont.)
Sample of Takeover Ads.
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2.2 Blog.
  • www.positioningmag.com surveyed Internet and
    Blog Usage in Thailand with sample size of 308
    (190 female and 118 male)
  • - 40 use blog

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Blog (Cont.)
  • An average age of blog user can separate as
    following
  • - 19 years less than 11
  • - 20-25 years 35
  • - 26-30 years 30
  • - 31-35 years 12.6
  • - 36-40 years 7.5
  • - 41-50 years 2.6
  • - over 51 years 1.1

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Blog (Cont.)
  • Blog usages - MSN 29 - Myspace 9.5 -
    Bloggang 7.9 - Hunsa 7.5 - Multiply 6.3
    - MthA! 5.2 - User Created 4.7 - Mblog
    4.7

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Blog (Cont.)
  • - Kapook 4.4
  • - Yahoo 360 4.4
  • - Exteen 3.9
  • - Wordpress.com 2.8
  • - Blogger/Blogspot 2.8
  • - Blog.com 2.8
  • - 212cafe 1.1

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Blog (Cont.)
  • The frequency of Blog Updating
  • - Once a week 35
  • - Sometime 31
  • - Once in 2-3 days 18.7
  • - Everyday 14.8

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2.3 Virtual Community.
  • Virtual Community is a group of people that
    primarily interact via some forms of mechanism
    such as
  • - Internet Telephone.
  • - eMail.

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Virtual Community. (Cont.)
  • Second Life is a virtual world created
  • by Linden Lab.
  • Users can- create an online person.- interact
    with other users.
  • - own property.
  • - build residence.
  • - hold jobs.
  • - earn Linden dollars.

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Virtual Community. (Cont.)
  • In SL, there are- 1 million users in March
    2007.- 9 million users in September 2007.- Over
    1 million US spent in SL per day.

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3. Connectivity and Broadband
3.1 Thai Internet Service Providers. 3.2
Internet Users. 3.3 Bandwidth of Thailand. 3.4
The Growth of Broadband in Thailand.
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Connectivity and Broadband (Cont.)
  • 1987, the Internet came to Thailand at AIT, Prof.
    Srisakdi was the President of AITAA and got to
    use the Internet when it first came to Thailand.
  • 1992, international Internet Society (ISOC)
    established in US.
  • AU became the only ISOC founding member in ASEAN.

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Connectivity and Broadband (Cont.)
  • 1994, Rev. Bro. Martin, President of AU
    appointed Prof. Srisakdi Chairman of Internet
    Knowledge Service Center (KSC).
  • AU was the Incubator for KSC Group to offer
    Commercial Internet.

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Connectivity and Broadband (Cont.)
  • 1995, HRH Princess Maha Chakri Sirindhon
    graciously presided over the opening ceremony of
    the Internet Gateway at AU paid for by KSC.

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Connectivity and Broadband (Cont.)
  • 1996, ISOC approved the establishment of Thailand
    Chapter of ISOC with Prof. Srisakdi as the
    Founding President.
  • 1999, Prof. Srisakdi became the first Thai to be
    elected one of the 15 members of BOT of ISOC for
    a three-year term.

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Connectivity and Broadband (Cont.)
  • August 20, 2004, HRH Princess Maha Chakri
    Sirindhorn opened Srisakdi Charmonman IT
    Center at Au.

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Connectivity and Broadband (Cont.)
HRH Princess Maha Chakri Sirindhorn opened
Srisakdi Charmonman IT Center
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3.1 Thai Internet Services Providers.
  • Number of Thai ISPs.
  • First ISP in Thailand.
  • Broadband providers in Thailand.

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1) Number of Thai ISPs.

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Number of Thai ISPs (Cont.)

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2) First ISP in Thailand.
  • June 7, 1994, approved the registration of
    Internet KSC to provide telecommunications
    services including Internet.
  • Co-founders of KSC Group are
  • Prof. Dr. Srisakdi Charmonman.
  • Dr. Kanokwan Wongwatanasin.

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First ISP in Thailand (Cont.)
  • 1995, Jasmine International PLC signed
  • an agreement with KSC for Jasmine to become
    joint venture with KSC.
  • Internet KSC, the first and largest Internet
    Service Provider (ISP) in Thailand, has been
    profitable from the very first day
  • of operation.
  • KSC has been profitable every year


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3) Broadband Providers in Thailand.
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Broadband Providers in Thailand (Cont.)
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Broadband Providers in Thailand (Cont.)
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3.2 Internet Users.
  • September 5, 2007, Internet users in Thailand are
    13 million.

Internet Users Statistics in Thailand
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3.3 Bandwidth of Thailand.
  • September 5, 2007,- Domestic bandwidth 126.71
    Gbps.- International bandwidth 20.621 Gbps.
  • The Internet users growth does not vary directly
    with the domestic or international bandwidths
    growth.

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Bandwidth of Thailand (Cont.)
Domestic Bandwidth
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Bandwidth of Thailand (Cont.)
International Bandwidth
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Bandwidth of Thailand (Cont.)
Comparison between Internet Users and Domestic
or International Bandwidth
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3.4 The Growth of Broadband in Thailand.
  • Broadband Usage in Asia Pacific
  • - Australia 71
  • - China 91
  • - Hong Kong 93
  • - India 69
  • - Korea 95
  • - Singapore 88
  • - Thailand 55

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Growth of Broadband in Thailand (Cont.)
Broaband Usage in Asia Pacific
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Growth of Broadband in Thailand (Cont.)
  • Over 450 Wi-Fi hotspots and access points are
    available in Bangkok and large cities like
    Chiang Mai, Pattaya and Phuket.
  • Wireless access service is planned to be
    installed in the prime areas in Bandkok,
    particularly high-raise buildings, apartment,
    campus, and etc.

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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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4. Online Audience Demographics.
  • The Internet penetration rate for Thailand is
    12-20 based on the number of users of Thailand
    8-13 million with the population 66 million.

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Online Demographics (Cont.)
  • There is a report from the National Statistical
    Office Summary Preliminary Report of the 2006
    Information and Communication Technology Survey.

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Report of 2006 Online Demographics.
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Number of Computer and Internet Users by Region
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Report of 2006 Online Demographics (Cont.)
  • Thailand population over 6 year-old59.51
    million
  • - Computer Users 15.39 million (25.9).
  • - Internet Users 8.47 million (14.2).

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Report of 2006 Online Demographics (Cont.)
  • Total Bangkok population 6.34 million
  • - Computer Users 2.51 million (39.7).
  • - Internet Users 1.77 million (28.0).

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Report of 2006 (Cont.)
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Number of Computer Users by Activities and Age
Group 2006
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Report of 2006 (Cont.)
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Number of Computer Users by Activities and Age
Group 2006
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Report of 2006 (Cont.)
  • Classification of Computer Usages
  • - Working 4.37 million.- Studying 9.13
    million.- Knowledge 2.90 million.-
    Entertainment 3.34 million.- Internet 0.73
    million.- Others 0.03 million.- unknown 0.002
    million

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Online Demographics (Cont.)
  • For the US, the penetration rate is 71 as of
    February 2007.
  • The most popular activities are
  • - eMail 91
  • - Search Engine 91
  • - Map or Driving Directions 86
  • - Hobby or Interest 83
  • - Health/Medical Info 80

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US Online Demographics (Cont.)
  • Research a Product or Service 78
  • Weather 78
  • Travel 73
  • News 72
  • Buy Products 71
  • Visit Local, State orFederal Government Website
    66

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US Online Demographics (Cont.)
  • Make Reservation for Travel 63
  • Surf Web for Fun 62
  • Specific Medical Condition or Personal Situation
    58
  • Research for School or Training 57
  • Watch Clips or Listen Audio 56
  • Look for Repairs Information 55

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US Online Demographics (Cont.)
  • News or Information about Politics 54
  • Look Up Phone Number or Address 54
  • Take a Tour Online 51
  • Search for Job 51
  • ETC

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Online Demographics (Cont.)
  • A good source of statistical informationon the
    Internet in Thailand is Truehits.net which is
    the web operated by the Thai Government
    Information Technology Services (GITS).

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Online Demographics (Cont.)
  • Truehits.net collects statistics concerning
    Internet activities in Thailand.

http//truehits.net
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Online Demographics (Cont.)
  • From Poll.truehits.net/reports/report.php,
    there are many statistics aboutonline audience
    demographics
  • in Thailand.

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Thailand Online Demographics (Cont.)
Internet Usage by Gender in 2007
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Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by gender
  • - 55.22 male.
  • - 44.78 female.

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Thailand Online Demographics (Cont.)
Internet Usage by Average Age
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Thailand Online Demographics (Cont.)
  • In 2007, with sample size of 2,394, computer
    usage by average age- 2.09 less than 12
    years.- 25.86 12-17 years.- 27.57 18-23
    years.- 29.28 24-35 years.- 13.62 36-55
    years.- 1.59 over than 55 years.

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Thailand Online Demographics (Cont.)
  • In 2007, with sample size of 2,394, computer
    usage by job types- 38.72 student.- 19.72
    others.- 8.35 computer and internet.- 5.64
    industry.- 4.64 education and research.-
    3.72 wholesale and retail trade.- 3.22
    police and military.

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Thailand Online Demographics (Cont.)
- 2.42 finance and accounting. - 2.30
residential and construction. - 2.17
tourism.- 1.92 healthcare. - 1.88
entertainment and art. - 1.29 export and
import.
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Thailand Online Demographics (Cont.)
- 1.21 mass communication and
advertisement. - 1.21 law. - 0.75
agriculture. - 0.50 transportation. - 0.33
public utility.
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Thailand Online Demographics (Cont.)
Internet Usage by an Educational Level
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Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by educational level - 4.43 primary.-
    16.46 lower secondary. - 25.73 upper
    secondary.- 14.58 diploma.- 33.17 Bach's
    degree. - 5.64 over Bach's degree.

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Thailand Online Demographics (Cont.)
Internet Usage by a Household Income
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Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by household income - 53.59 less than
    10,000 baths.- 23.14 10,000-20,000 baths.-
    8.65 20,000-30,000 baths.- 6.47
    30,000-50,000 baths.- 2.38 50,000-70,000
    baths.- 1.71 70,000-100,000 baths.- 1.55
    100,000-300,000 baths.- 2.51 over than
    300,000 baths.

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Thailand Online Demographics (Cont.)
Internet Usage by Region
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Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by region - 36.59 Bangkok and
    vicinity.- 17.91 the central.- 16.22 the
    Northeastern.- 11.03 the Southern.- 9.51
    the Northern.- 8.75 the Eastern.

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Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by interest - 57.02 music or movie.-
    43.02 computer and internet.- 39.01 book.-
    33.96 tourism.- 33.25 camera and mobile
    phone.- 27.94 education.- 27.15 sport.

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Thailand Online Demographics (Cont.)
- 26.52 cartoon and novel.- 25.61 online
chat.- 24.56 health and beauty.- 24.06 car
and motorcycle.- 23.93 food.- 22.39
information.- 21.89 horoscope.- 21.26
fashion and shopping.- 20.72 science and
technology.
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Thailand Online Demographics (Cont.)
- 19.97 pet.- 18.63 furniture.- 17.25
history.- 15.41 game and gambling.- 14.95
employment.- 13.07 politics.- 11.53
religion.- 9.19 immovable property.- 6.52
stock.
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5. Usage Pattern and Online Behavior
  • According to the report Internet Users and
    Statistics in Thailand by the National
    Electronics and Computer Technology Centre
    (NECTEC), the number of Internet user in 2007 is
    13,416,000.

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Online Behavior (Cont.)
Internet Users and Statistics in Thailand
1991-2007
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5.1 Usage Pattern
  • According to statistics by Truehits.net,
  • in August 2007,Internet users are more
    likely to spend their time online 3.00-4.00
    pm. than other time during a day.
  • The period during a day that Internet users spend
    least time going online 5.00-6.00 am.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Internet Usage Time in August 2007
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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Average Time Spent in August 2007
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Usage Pattern (Cont.)
  • According to statistics by Truehits.net, in
    August 2007, 75 Internet users spent less than
    1 minute to view a web page.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Time Spent on Page in August 2007
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Usage Pattern (Cont.)
  • According to Truehits.net, web categories users
    visited are- Internet.- Entertainment.-
    Business News.- Personal web.- Game.-
    Computer.- Government.- Education.

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Usage Pattern (Cont.)
Source Truhits.net by GITS
Percentage of web category users visited from Jan
2003 to Aug 2007
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Usage Pattern (Cont.)
  • In 2003, the most popular category was
    entertainment webs with 31.69.
  • In 2003, education category was the least
    popular with only 2.03.

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Usage Pattern (Cont.)
  • Visited Internet category
  • - September 2005, 26.84.
  • - October 2005, 10.52.

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Usage Pattern (Cont.)
  • January 2003 to August 2007, only 2-8
    visited- Business web.- News web.- Education
    web.- Computer web.- Games web.- Personal
    web.- Government web.

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Usage Pattern (Cont.)
Source Truehits.net by GITS on August 2007
Percentage of usage of top web category in August
2007
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Usage Pattern (Cont.)
  • 37.84 Entertainment.
  • 10.37 Games.
  • 8.14 Personal web.
  • 7.20 Internet.
  • 6.63 News and Media.
  • 5.66 Shopping.

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Usage Pattern (Cont.)
  • 4.14 Business.
  • 3.02 Automotive.
  • 2.26 Arts and Culture.
  • 2.12 Education.
  • 2.12 Adult content.

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Usage Pattern (Cont.)
  • According to Truehits.net, there are eight major
    operating systems used in Thailand
  • - Windows XP. - Windows 98. - Windows
    2000. - Windows Vista. - Windows Me. -
    Linux.- Windows NT4. - Mac.

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Usage Pattern (Cont.)
Source Truhits.net by GITS Percentage of
operating system usage from January 2003 to
August 2007
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Usage Pattern (Cont.)
  • The most popular operating system used
  • - Windows 98 in 2003, 71.14.
  • - Windows XP in 2007, 90.57.


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Web Browser Usage Pattern
Percentage of web browser usage in August 2007
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Web Browser Usage Pattern
  • In August 2007, according to Truehits.net
  • - IE 5.x, 1.21 (Lowest).- IE 6.x, 77.56
    (Highest).- IE 7.x, 15.98.- Netscape and
    FireFox/Mozilla, 4.62. - Others, 0.63.

132
133
Search Engine Usage Pattern
Source Truhits.net by GITS
Percentage of search engine usage in August 2007
133
134

Search Engine Usage (Cont.)
  • In August 2007, according to Truehits.net
  • - Google, 93.67 (Highest).
  • - Sanook, 5.07. - Yahoo, 0.54. - MSN,
    0.07.
  • - Sansarn (Lowest).

134
135

5.2 Online Behavior
  • August 11, 2007, 2,814,049 visitors from more
    than 200 countries visit Thai websites
  • - Thailand 2,504,698 visitors, 89.01
  • - US 66,861 visitors, 2.38
  • - Japan 20,082 visitors, 0.71

135
136

Online Behavior (Cont.)
Source http//truehits.net/faq/visitor.php
N2,814,049
136
137

Online Behavior (Cont.)
  • Thailands Top 20 websites, ranked by
    Truehits.net on August 11, 2007 which are in six
    most popular web categories
  • First category Entertainment,
  • - Sanook. - Kapook.- Teenee.
    - Dek-D.- YenTa4. - SiamZa. - POSTJUNG.
    - HunSa. - SiaMZone. - Meemodel.

137
138

Online Behavior (Cont.)
  • Second category Personal Web,
  • - MThA!.
  • - Exteen.
  • - BlogGang.
  • - Narak.

138
139

Online Behavior (Cont.)
  • Third category Games,- Asiasoft.- Playpark. -
    Special Force Thailand.
  • Fourth category News and Media, - Manager.
  • Fifth category Internet, - Uploadtoday.
  • Sixth category Shopping, - Pramool.

139
140

Top 20 Websites in Thailand
Source http//truehits.net/ranking/view_rank.php?
m09d11
140
141

Top 20 Websites (Cont.)
141
Source http//truehits.net/ranking/view_rank.php?
m09d11
142
6. Concluding Remarks.
  • The most important inspiration for
    computerization and digital environment in
    Thailand occurred in the year 1960.
  • HM The King visited the IBM plant in San Jose,
    California.
  • HM The King and members of the Royal Family have
    shown interest as well as utilizing Computer
    andthe Internet.

142
143
Concluding Remarks (Cont.)
  • The Internet came to Thailand in 1987.
  • By the year 2007, the Internet has been in
    Thailand only about 20 years, but its impacts are
    felt everywhere and in every fields.
  • Therefore, all parties concerned should join
    hands in utilizing the Internet for the benefits
    of himself, his organization, and the country.

143
144
Thank You
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Title: Thailand and the Emerging Digital Environment'


1
Thailand and the Emerging Digital Environment.
Prof.Dr. Srisakdi Charmonman Chief Executive
OfficerCollege of Internet Distance
Education Assumption University of Thailand
charm_at_ksc.au.edu
www.charm.au.edu
Invited paper presented to Thailands Online
Marketing Outlook, Convention Center, Assumption
University Suvannaphum Campus, September 14, 2007
1
2
Thailand and the Emerging Digital Environment.
  • Introduction.
  • Media Consumption Pattern.
  • Internet Connectivity and Broadband.
  • Online Audience Demographics.
  • Usage Pattern and Online Behavior.
  • Concluding Remarks.

2
3
1. Introduction.
  • The most important inspiration for
    computerization and digital environment in
    Thailand occurred in the year 1960.
  • HM The King visited the IBM plant in San Jose,
    California.
  • HM The King and members of the Royal Family have
    shown interest as well as utilizing Computer
    andthe Internet.

3
4
Introduction (Cont.)
HM The King visited IBM plant in San Jose,
California.
4
5
Introduction (Cont.)
HM The King and members of the Royal Family have
shown interest as well as utilizing Computer and
the Internet.
5
6
Introduction (Cont.)
HM The Queen visited Asian Institute Technology
which is where the Internet was first introduced
in Thailand.
6
7
Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
7
8
Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
8
9
Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Presided over
the Opening Ceremony of the Seminar on Computer
in Ratanakosin.
9
10
Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Granted an
Audience to present 2 Mbps Internet Connection
for Her.
10
11
Introduction (Cont.)
  • August 2007, the number of Internet users
    worldwide is over 1,173 million and increasing
    steadily.
  • The country with the largest number of Internet
    users is the United States of America with over
    212 million users and the second largest is
    China with over 162 million users.

11
12
Introduction (Cont.)
  • The continent with the largest number of Internet
    users is Asia with over 436 million users and the
    second largest is Europe with over 321 million
    users.
  • For Thailand, many figures have been cited. For
    example, one source stated thatthere are 8
    million users and the other source 13 million
    users.
  • Anyway, the author would like tosee a lot more
    Internet users in Thailand.

12
13
Introduction (Cont.)
  • Bill Gates had said that If you are not planning
    to use the Internet in your business, you are
    planning to be out of business.
  • Also in his book Business at the Speed of
    Thought, Bill Gates said that the Internet is
    the central nervous system of all organizations.
    Any organization without
  • the central nervous system cannot survive.
  • More and More people are using the Internet.

13
14
Introduction (Cont.)
  • From the study conducted by Knowledge Network,
    about Internet Usage by interviewing young
    people ages 13-24in the US.
  • There are many results - 66 said the Internet,
    instant messaging,
  • cell phones and other technologies make them
    happier.- 61 make them feel closer to their
    family.- 54 could not live without the
    Internet. - 47 could not live without
    television.

14
15
Introduction (Cont.)
  • eMarketer forecasted that the local online
    advertising in the US would reach- In 2007,
    2.8 billion. - By 2008, 4.6 billion.- By
    2009, 5.6 billion.- By 2011, 7.8 billion.

15
16
Introduction (Cont.)
  • A citizen of Thailand got to use the Internet
    when it first started in the US in 1969.
  • The US Department of Defense (DOD) and Advanced
    Research Project Agency (ARPA) established
    ARPANET as an experimental network to support
    research.

16
17
Introduction (Cont.)
  • From 1968 to 1973, Prof.Dr. Srisakdi Charmonman
    was Director of Graduate Studies in Computer
    Science at the University of Missouri, Columbia,
    Missouri, USA, and also Directors of a few
    research projects supported by the US National
    Science Foundation.
  • Prof.Dr. Srisakdi Charmonman became the first
    Thai to use the Internet.

17
18
Introduction (Cont.)
  • A group of Computer Science Department Chairmen
    from universities in the USA joining a
    teach-the-teacher conference organized by Dr.
    Srisakdi Charmonman is his capacity as the
    NSF-funded project director.
  • All NSF-funded research project directors were
    encouraged to use the Internet which funded by
    NSF after its birth from DOD.

18
19
Internet Users from Thailand.
Approximate Numbers of Internet Users from
Thailand.
19
20
Internet Users from Thailand (Cont.)
Approximate Numbers of Internet Users from
Thailand.
20
21
Introduction (Cont.)
  • The number of Internet users from Thailand
    started with only one in 1969.
  • Dr. Srisakdi was Director of Graduate Studies in
    Computer Science at the University of Missouri in
    the US and Director of a few US National Science
    Foundation Projects, and so, got to use the
    Internet when it was born
  • in the US.

21
22
2. Media Consumption Pattern.
2.1 Types of Internet Advertising. 2.2
Blog. 2.3 Virtual Community.
22
23
2.1 Types of Internet Advertising.
  • 1) Banner Ads.
  • 2) Pop-Up Ads.
  • 3) Unicast Ads.
  • 4) Interstitial Ads.
  • 5) Floating Ads.
  • 6) Contextual Ads.
  • 7) Takeover Ads.

23
24
1) Banner Ads.
  • Banner Ads is embedding an advertisement
  • into a web page.
  • 21st century, Banner Ads appeared in the
    simplest form with inactive image linking to
    advertisers webpage.

24
25
Banner Ads. (Cont.)
  • At present, there are- Animation.- Rich Media
    (Multimedia). - Clickable.

25
26
Banner Ads. (Cont.)
  • Banner Ads standard sizes- Full Banner 486x60
    Pixels.- Leaderboard 728x90 Pixels.- Bar 392x72
    Pixels.- Half Banner 234x60 Pixels.
  • - Vertical Banner 120x240 Pixels.
  • - Square Button 125x125 Pixels.
  • - Button 1 120x90 Pixels.
  • - Button 2 120x60 Pixels.

26
27
Banner Ads. (Cont.)
  • The objectives of Banner Ad - To invite
    visitors to access to their website. - To
    make product or service purchases.

27
28
2. Pop-Up Ads.

Sample Pop-Up Ads.
28
29
Pop-Up Ads. (Cont.)
  • Pop-Up is- unsolicited online advertising
    that pop-up on the webpage. - visitors have to
    close the windows one by one.

29
30
Pop-Up Ads. (Cont.)
  • It always annoys and makes people unhappy during
    surfing the Internet.
  • The Pop-Up appears as a small window on the web.
  • The advertisement has been designed with
    colorful and allured images to catch visitors
    eyes.

30
31
Pop-Up Ads. (Cont.)
  • Another a special kind of Pop-Up Ads. Called
    Hover Ad, blended between Banner Ads and
    Pop-Up Ads using DHTML and JavaScript.

31
32
3) Unicast Ads.
  • Unicast Ads. is basically a TV commercial that
    runs in the browser window.
  • It has enriched audio/video content.
  • The ads can last anywhere from 10 to 30 seconds.
  • These ads have similar branding power as a TV
    commercial.
  • However, a Unicast Ad offers something that TV
    ads cannot -- the ability to click on the ad for
    more information.

32
33
Unicast Ads. (Cont.)
  • There ads are getting very effective, as the
    average click-through rate is 5.
  • Unicast online advertising which contain many
    kinds of media added to serve visitor
    satisfaction
  • - Video.
  • - Audio.

33
34
Unicast Ads. (Cont.)

Sample of Unicast Ads.
34
35
4) Interstitial Ads.
  • Interstitial ads are ads that appear
  • in a separate browser window
  • while another page is loaded.
  • If a user, on page A, clicks a hyperlink to go
    to page B, the user will see the interstitial ad
    before arriving at page B.

35
36
Interstitial Ads. (Cont.)
  • Users must spend about 5 to 10 seconds with
    nothing to change from page to page until
    approaching to the destination site.
  • It might be unsolicited advertising
  • or required confirmation.

36
37
Interstitial Ads. (Cont.)

Sample of Interstitial Ads.
37
38
5) Floating Ads.
  • Floating Ads would be found in the first page
    and appear for a while.
  • The advertising block will cover some part of
    the webpage that reduces the capability of
    visuality of visitors.

38
39
Floating Ads. (Cont.)
  • There are many reasons to which make Floating ad
    popular such as
  • - Audio/Video Content.
  • - Animation.
  • - Catch Visitors Attention.
  • - Etc.

39
40
Floating Ads. (Cont.)

40
Sample of Floating Ads.
41
6) Contextual Ads.
  • Advertising on a web site
  • that is targeted to the specific
    individualwho is visiting the Web site.
  • It can appear not only on websites
  • but also on media such as mobile phones.
  • It appears according to the Key Words
  • the users have used before.

41
42
Contextual Ads. (Cont.)
  • Contextual ad will be returned with the results
    related to what visitors are looking for after
    determination.
  • For example, visitors use key word
  • Sport News, information
  • to which related - Sports Books will be
    appeared in form of contextual ad.

42
43
Contextual Ads. (Cont.)
Sample of Contexual Ads.
43
44
7) Takeover Ads.
  • It is a large Ad appearing when the viewers
    first visit a website.
  • Next, the continuity is maintained by reiterating
    the same message
  • throughout the site in the form of banners,
    side bars or buttons.

44
45
Takeover Ads. (Cont.)
  • The approach works very well for branding because
    the brand is visible to viewers throughout the
    visit to the site.
  • Click-through rates are also high.

45
46
Takeover Ads. (Cont.)
  • This ads focus on promoting brand recognition.
  • A large block comes up with brand which is easy
    to view.
  • It has caught visitors eye during visiting the
    website, logo or brand will be recognized when
    visitors go to other places or websites and find
    out the same image or advertisement.

46
47
Takeover Ads. (Cont.)
Sample of Takeover Ads.
47
48
2.2 Blog.
  • www.positioningmag.com surveyed Internet and
    Blog Usage in Thailand with sample size of 308
    (190 female and 118 male)
  • - 40 use blog

48
49
Blog (Cont.)
  • An average age of blog user can separate as
    following
  • - 19 years less than 11
  • - 20-25 years 35
  • - 26-30 years 30
  • - 31-35 years 12.6
  • - 36-40 years 7.5
  • - 41-50 years 2.6
  • - over 51 years 1.1

49
50
Blog (Cont.)
  • Blog usages - MSN 29 - Myspace 9.5 -
    Bloggang 7.9 - Hunsa 7.5 - Multiply 6.3
    - MthA! 5.2 - User Created 4.7 - Mblog
    4.7

50
51
Blog (Cont.)
  • - Kapook 4.4
  • - Yahoo 360 4.4
  • - Exteen 3.9
  • - Wordpress.com 2.8
  • - Blogger/Blogspot 2.8
  • - Blog.com 2.8
  • - 212cafe 1.1

51
52
Blog (Cont.)
  • The frequency of Blog Updating
  • - Once a week 35
  • - Sometime 31
  • - Once in 2-3 days 18.7
  • - Everyday 14.8

52
53
2.3 Virtual Community.
  • Virtual Community is a group of people that
    primarily interact via some forms of mechanism
    such as
  • - Internet Telephone.
  • - eMail.

53
54
Virtual Community. (Cont.)
  • Second Life is a virtual world created
  • by Linden Lab.
  • Users can- create an online person.- interact
    with other users.
  • - own property.
  • - build residence.
  • - hold jobs.
  • - earn Linden dollars.

54
55
Virtual Community. (Cont.)
  • In SL, there are- 1 million users in March
    2007.- 9 million users in September 2007.- Over
    1 million US spent in SL per day.

55
56
3. Connectivity and Broadband
3.1 Thai Internet Service Providers. 3.2
Internet Users. 3.3 Bandwidth of Thailand. 3.4
The Growth of Broadband in Thailand.
56
57
Connectivity and Broadband (Cont.)
  • 1987, the Internet came to Thailand at AIT, Prof.
    Srisakdi was the President of AITAA and got to
    use the Internet when it first came to Thailand.
  • 1992, international Internet Society (ISOC)
    established in US.
  • AU became the only ISOC founding member in ASEAN.

57
58
Connectivity and Broadband (Cont.)
  • 1994, Rev. Bro. Martin, President of AU
    appointed Prof. Srisakdi Chairman of Internet
    Knowledge Service Center (KSC).
  • AU was the Incubator for KSC Group to offer
    Commercial Internet.

58
59
Connectivity and Broadband (Cont.)
  • 1995, HRH Princess Maha Chakri Sirindhon
    graciously presided over the opening ceremony of
    the Internet Gateway at AU paid for by KSC.

59
60
Connectivity and Broadband (Cont.)
  • 1996, ISOC approved the establishment of Thailand
    Chapter of ISOC with Prof. Srisakdi as the
    Founding President.
  • 1999, Prof. Srisakdi became the first Thai to be
    elected one of the 15 members of BOT of ISOC for
    a three-year term.

60
61
Connectivity and Broadband (Cont.)
  • August 20, 2004, HRH Princess Maha Chakri
    Sirindhorn opened Srisakdi Charmonman IT
    Center at Au.

61
62
Connectivity and Broadband (Cont.)
HRH Princess Maha Chakri Sirindhorn opened
Srisakdi Charmonman IT Center
62
63
3.1 Thai Internet Services Providers.
  • Number of Thai ISPs.
  • First ISP in Thailand.
  • Broadband providers in Thailand.

63
64
1) Number of Thai ISPs.

64
65
Number of Thai ISPs (Cont.)

65
66
2) First ISP in Thailand.
  • June 7, 1994, approved the registration of
    Internet KSC to provide telecommunications
    services including Internet.
  • Co-founders of KSC Group are
  • Prof. Dr. Srisakdi Charmonman.
  • Dr. Kanokwan Wongwatanasin.

66
67
First ISP in Thailand (Cont.)
  • 1995, Jasmine International PLC signed
  • an agreement with KSC for Jasmine to become
    joint venture with KSC.
  • Internet KSC, the first and largest Internet
    Service Provider (ISP) in Thailand, has been
    profitable from the very first day
  • of operation.
  • KSC has been profitable every year


67
68
3) Broadband Providers in Thailand.
68
69
Broadband Providers in Thailand (Cont.)
69
70
Broadband Providers in Thailand (Cont.)
70
71
3.2 Internet Users.
  • September 5, 2007, Internet users in Thailand are
    13 million.

Internet Users Statistics in Thailand
71
72
3.3 Bandwidth of Thailand.
  • September 5, 2007,- Domestic bandwidth 126.71
    Gbps.- International bandwidth 20.621 Gbps.
  • The Internet users growth does not vary directly
    with the domestic or international bandwidths
    growth.

72
73
Bandwidth of Thailand (Cont.)
Domestic Bandwidth
73
74
Bandwidth of Thailand (Cont.)
International Bandwidth
74
75
Bandwidth of Thailand (Cont.)
Comparison between Internet Users and Domestic
or International Bandwidth
75
76
3.4 The Growth of Broadband in Thailand.
  • Broadband Usage in Asia Pacific
  • - Australia 71
  • - China 91
  • - Hong Kong 93
  • - India 69
  • - Korea 95
  • - Singapore 88
  • - Thailand 55

76
77
Growth of Broadband in Thailand (Cont.)
Broaband Usage in Asia Pacific
77
78
Growth of Broadband in Thailand (Cont.)
  • Over 450 Wi-Fi hotspots and access points are
    available in Bangkok and large cities like
    Chiang Mai, Pattaya and Phuket.
  • Wireless access service is planned to be
    installed in the prime areas in Bandkok,
    particularly high-raise buildings, apartment,
    campus, and etc.

78
79
Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
79
80
Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
80
81
Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
81
82
4. Online Audience Demographics.
  • The Internet penetration rate for Thailand is
    12-20 based on the number of users of Thailand
    8-13 million with the population 66 million.

82
83
Online Demographics (Cont.)
  • There is a report from the National Statistical
    Office Summary Preliminary Report of the 2006
    Information and Communication Technology Survey.

83
84
Report of 2006 Online Demographics.
84
Number of Computer and Internet Users by Region
85
Report of 2006 Online Demographics (Cont.)
  • Thailand population over 6 year-old59.51
    million
  • - Computer Users 15.39 million (25.9).
  • - Internet Users 8.47 million (14.2).

85
86
Report of 2006 Online Demographics (Cont.)
  • Total Bangkok population 6.34 million
  • - Computer Users 2.51 million (39.7).
  • - Internet Users 1.77 million (28.0).

86
87
Report of 2006 (Cont.)
87
Number of Computer Users by Activities and Age
Group 2006
88
Report of 2006 (Cont.)
88
Number of Computer Users by Activities and Age
Group 2006
89
Report of 2006 (Cont.)
  • Classification of Computer Usages
  • - Working 4.37 million.- Studying 9.13
    million.- Knowledge 2.90 million.-
    Entertainment 3.34 million.- Internet 0.73
    million.- Others 0.03 million.- unknown 0.002
    million

89
90
Online Demographics (Cont.)
  • For the US, the penetration rate is 71 as of
    February 2007.
  • The most popular activities are
  • - eMail 91
  • - Search Engine 91
  • - Map or Driving Directions 86
  • - Hobby or Interest 83
  • - Health/Medical Info 80

90
91
US Online Demographics (Cont.)
  • Research a Product or Service 78
  • Weather 78
  • Travel 73
  • News 72
  • Buy Products 71
  • Visit Local, State orFederal Government Website
    66

91
92
US Online Demographics (Cont.)
  • Make Reservation for Travel 63
  • Surf Web for Fun 62
  • Specific Medical Condition or Personal Situation
    58
  • Research for School or Training 57
  • Watch Clips or Listen Audio 56
  • Look for Repairs Information 55

92
93
US Online Demographics (Cont.)
  • News or Information about Politics 54
  • Look Up Phone Number or Address 54
  • Take a Tour Online 51
  • Search for Job 51
  • ETC

93
94
Online Demographics (Cont.)
  • A good source of statistical informationon the
    Internet in Thailand is Truehits.net which is
    the web operated by the Thai Government
    Information Technology Services (GITS).

94
95
Online Demographics (Cont.)
  • Truehits.net collects statistics concerning
    Internet activities in Thailand.

http//truehits.net
95
96
Online Demographics (Cont.)
  • From Poll.truehits.net/reports/report.php,
    there are many statistics aboutonline audience
    demographics
  • in Thailand.

96
97
Thailand Online Demographics (Cont.)
Internet Usage by Gender in 2007
97
98
Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by gender
  • - 55.22 male.
  • - 44.78 female.

98
99
Thailand Online Demographics (Cont.)
Internet Usage by Average Age
99
100
Thailand Online Demographics (Cont.)
  • In 2007, with sample size of 2,394, computer
    usage by average age- 2.09 less than 12
    years.- 25.86 12-17 years.- 27.57 18-23
    years.- 29.28 24-35 years.- 13.62 36-55
    years.- 1.59 over than 55 years.

100
101
Thailand Online Demographics (Cont.)
  • In 2007, with sample size of 2,394, computer
    usage by job types- 38.72 student.- 19.72
    others.- 8.35 computer and internet.- 5.64
    industry.- 4.64 education and research.-
    3.72 wholesale and retail trade.- 3.22
    police and military.

101
102
Thailand Online Demographics (Cont.)
- 2.42 finance and accounting. - 2.30
residential and construction. - 2.17
tourism.- 1.92 healthcare. - 1.88
entertainment and art. - 1.29 export and
import.
102
103
Thailand Online Demographics (Cont.)
- 1.21 mass communication and
advertisement. - 1.21 law. - 0.75
agriculture. - 0.50 transportation. - 0.33
public utility.
103
104
Thailand Online Demographics (Cont.)
Internet Usage by an Educational Level
104
105
Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by educational level - 4.43 primary.-
    16.46 lower secondary. - 25.73 upper
    secondary.- 14.58 diploma.- 33.17 Bach's
    degree. - 5.64 over Bach's degree.

105
106
Thailand Online Demographics (Cont.)
Internet Usage by a Household Income
106
107
Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by household income - 53.59 less than
    10,000 baths.- 23.14 10,000-20,000 baths.-
    8.65 20,000-30,000 baths.- 6.47
    30,000-50,000 baths.- 2.38 50,000-70,000
    baths.- 1.71 70,000-100,000 baths.- 1.55
    100,000-300,000 baths.- 2.51 over than
    300,000 baths.

107
108
Thailand Online Demographics (Cont.)
Internet Usage by Region
108
109
Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by region - 36.59 Bangkok and
    vicinity.- 17.91 the central.- 16.22 the
    Northeastern.- 11.03 the Southern.- 9.51
    the Northern.- 8.75 the Eastern.

109
110
Thailand Online Demographics (Cont.)
  • In 2007, with a sample size of 2,394, computer
    usage by interest - 57.02 music or movie.-
    43.02 computer and internet.- 39.01 book.-
    33.96 tourism.- 33.25 camera and mobile
    phone.- 27.94 education.- 27.15 sport.

110
111
Thailand Online Demographics (Cont.)
- 26.52 cartoon and novel.- 25.61 online
chat.- 24.56 health and beauty.- 24.06 car
and motorcycle.- 23.93 food.- 22.39
information.- 21.89 horoscope.- 21.26
fashion and shopping.- 20.72 science and
technology.
111
112
Thailand Online Demographics (Cont.)
- 19.97 pet.- 18.63 furniture.- 17.25
history.- 15.41 game and gambling.- 14.95
employment.- 13.07 politics.- 11.53
religion.- 9.19 immovable property.- 6.52
stock.
112
113
5. Usage Pattern and Online Behavior
  • According to the report Internet Users and
    Statistics in Thailand by the National
    Electronics and Computer Technology Centre
    (NECTEC), the number of Internet user in 2007 is
    13,416,000.

113
114
Online Behavior (Cont.)
Internet Users and Statistics in Thailand
1991-2007
114
115
5.1 Usage Pattern
  • According to statistics by Truehits.net,
  • in August 2007,Internet users are more
    likely to spend their time online 3.00-4.00
    pm. than other time during a day.
  • The period during a day that Internet users spend
    least time going online 5.00-6.00 am.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Internet Usage Time in August 2007
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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Average Time Spent in August 2007
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118
Usage Pattern (Cont.)
  • According to statistics by Truehits.net, in
    August 2007, 75 Internet users spent less than
    1 minute to view a web page.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Time Spent on Page in August 2007
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Usage Pattern (Cont.)
  • According to Truehits.net, web categories users
    visited are- Internet.- Entertainment.-
    Business News.- Personal web.- Game.-
    Computer.- Government.- Education.

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Usage Pattern (Cont.)
Source Truhits.net by GITS
Percentage of web category users visited from Jan
2003 to Aug 2007
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122
Usage Pattern (Cont.)
  • In 2003, the most popular category was
    entertainment webs with 31.69.
  • In 2003, education category was the least
    popular with only 2.03.

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Usage Pattern (Cont.)
  • Visited Internet category
  • - September 2005, 26.84.
  • - October 2005, 10.52.

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Usage Pattern (Cont.)
  • January 2003 to August 2007, only 2-8
    visited- Business web.- News web.- Education
    web.- Computer web.- Games web.- Personal
    web.- Government web.

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Usage Pattern (Cont.)
Source Truehits.net by GITS on August 2007
Percentage of usage of top web category in August
2007
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Usage Pattern (Cont.)
  • 37.84 Entertainment.
  • 10.37 Games.
  • 8.14 Personal web.
  • 7.20 Internet.
  • 6.63 News and Media.
  • 5.66 Shopping.

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Usage Pattern (Cont.)
  • 4.14 Business.
  • 3.02 Automotive.
  • 2.26 Arts and Culture.
  • 2.12 Education.
  • 2.12 Adult content.

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Usage Pattern (Cont.)
  • According to Truehits.net, there are eight major
    operating systems used in Thailand
  • - Windows XP. - Windows 98. - Windows
    2000. - Windows Vista. - Windows Me. -
    Linux.- Windows NT4. - Mac.

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Usage Pattern (Cont.)
Source Truhits.net by GITS Percentage of
operating system usage from January 2003 to
August 2007
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Usage Pattern (Cont.)
  • The most popular operating system used
  • - Windows 98 in 2003, 71.14.
  • - Windows XP in 2007, 90.57.


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Web Browser Usage Pattern
Percentage of web browser usage in August 2007
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Web Browser Usage Pattern
  • In August 2007, according to Truehits.net
  • - IE 5.x, 1.21 (Lowest).- IE 6.x, 77.56
    (Highest).- IE 7.x, 15.98.- Netscape and
    FireFox/Mozilla, 4.62. - Others, 0.63.

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133
Search Engine Usage Pattern
Source Truhits.net by GITS
Percentage of search engine usage in August 2007
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Search Engine Usage (Cont.)
  • In August 2007, according to Truehits.net
  • - Google, 93.67 (Highest).
  • - Sanook, 5.07. - Yahoo, 0.54. - MSN,
    0.07.
  • - Sansarn (Lowest).

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5.2 Online Behavior
  • August 11, 2007, 2,814,049 visitors from more
    than 200 countries visit Thai websites
  • - Thailand 2,504,698 visitors, 89.01
  • - US 66,861 visitors, 2.38
  • - Japan 20,082 visitors, 0.71

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Online Behavior (Cont.)
Source http//truehits.net/faq/visitor.php
N2,814,049
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137

Online Behavior (Cont.)
  • Thailands Top 20 websites, ranked by
    Truehits.net on August 11, 2007 which are in six
    most popular web categories
  • First category Entertainment,
  • - Sanook. - Kapook.- Teenee.
    - Dek-D.- YenTa4. - SiamZa. - POSTJUNG.
    - HunSa. - SiaMZone. - Meemodel.

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Online Behavior (Cont.)
  • Second category Personal Web,
  • - MThA!.
  • - Exteen.
  • - BlogGang.
  • - Narak.

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Online Behavior (Cont.)
  • Third category Games,- Asiasoft.- Playpark. -
    Special Force Thailand.
  • Fourth category News and Media, - Manager.
  • Fifth category Internet, - Uploadtoday.
  • Sixth category Shopping, - Pramool.

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Top 20 Websites in Thailand
Source http//truehits.net/ranking/view_rank.php?
m09d11
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Top 20 Websites (Cont.)
141
Source http//truehits.net/ranking/view_rank.php?
m09d11
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6. Concluding Remarks.
  • The most important inspiration for
    computerization and digital environment in
    Thailand occurred in the year 1960.
  • HM The King visited the IBM plant in San Jose,
    California.
  • HM The King and members of the Royal Family have
    shown interest as well as utilizing Computer
    andthe Internet.

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Concluding Remarks (Cont.)
  • The Internet came to Thailand in 1987.
  • By the year 2007, the Internet has been in
    Thailand only about 20 years, but its impacts are
    felt everywhere and in every fields.
  • Therefore, all parties concerned should join
    hands in utilizing the Internet for the benefits
    of himself, his organization, and the country.

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Thank You
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