Thailand and the Emerging Digital Environment'

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Thailand and the Emerging Digital Environment.
Prof.Dr. Srisakdi Charmonman Chief Executive
OfficerCollege of Internet Distance
Education Assumption University of Thailand
charm_at_ksc.au.edu
www.charm.au.edu
Invited paper presented to Thailands Online
Marketing Outlook, Convention Center, Assumption
University Suvannaphum Campus, September 14, 2007
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Thailand and the Emerging Digital Environment.

• Introduction.
• Media Consumption Pattern.
• Internet Connectivity and Broadband.
• Online Audience Demographics.
• Usage Pattern and Online Behavior.
• Concluding Remarks.

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1. Introduction.

• The most important inspiration for
  computerization and digital environment in
  Thailand occurred in the year 1960.
• HM The King visited the IBM plant in San Jose,
  California.
• HM The King and members of the Royal Family have
  shown interest as well as utilizing Computer
  andthe Internet.

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Introduction (Cont.)
HM The King visited IBM plant in San Jose,
California.
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Introduction (Cont.)
HM The King and members of the Royal Family have
shown interest as well as utilizing Computer and
the Internet.
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Introduction (Cont.)
HM The Queen visited Asian Institute Technology
which is where the Internet was first introduced
in Thailand.
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Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
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Introduction (Cont.)
HRH The Crown Prince granted audience for
Assumption University to present to him and
Honorary Doctor of Philosophy in Information
Technology.
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Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Presided over
the Opening Ceremony of the Seminar on Computer
in Ratanakosin.
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Introduction (Cont.)
HRH Princess Maha Chakri Sirindhorn Granted an
Audience to present 2 Mbps Internet Connection
for Her.
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Introduction (Cont.)

• August 2007, the number of Internet users
  worldwide is over 1,173 million and increasing
  steadily.
• The country with the largest number of Internet
  users is the United States of America with over
  212 million users and the second largest is
  China with over 162 million users.

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Introduction (Cont.)

• The continent with the largest number of Internet
  users is Asia with over 436 million users and the
  second largest is Europe with over 321 million
  users.
• For Thailand, many figures have been cited. For
  example, one source stated thatthere are 8
  million users and the other source 13 million
  users.
• Anyway, the author would like tosee a lot more
  Internet users in Thailand.

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Introduction (Cont.)

• Bill Gates had said that If you are not planning
  to use the Internet in your business, you are
  planning to be out of business.
• Also in his book Business at the Speed of
  Thought, Bill Gates said that the Internet is
  the central nervous system of all organizations.
  Any organization without
• the central nervous system cannot survive.
• More and More people are using the Internet.

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Introduction (Cont.)

• From the study conducted by Knowledge Network,
  about Internet Usage by interviewing young
  people ages 13-24in the US.
• There are many results - 66 said the Internet,
  instant messaging,
• cell phones and other technologies make them
  happier.- 61 make them feel closer to their
  family.- 54 could not live without the
  Internet. - 47 could not live without
  television.

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Introduction (Cont.)

• eMarketer forecasted that the local online
  advertising in the US would reach- In 2007,
  2.8 billion. - By 2008, 4.6 billion.- By
  2009, 5.6 billion.- By 2011, 7.8 billion.

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Introduction (Cont.)

• A citizen of Thailand got to use the Internet
  when it first started in the US in 1969.
• The US Department of Defense (DOD) and Advanced
  Research Project Agency (ARPA) established
  ARPANET as an experimental network to support
  research.

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Introduction (Cont.)

• From 1968 to 1973, Prof.Dr. Srisakdi Charmonman
  was Director of Graduate Studies in Computer
  Science at the University of Missouri, Columbia,
  Missouri, USA, and also Directors of a few
  research projects supported by the US National
  Science Foundation.
• Prof.Dr. Srisakdi Charmonman became the first
  Thai to use the Internet.

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Introduction (Cont.)

• A group of Computer Science Department Chairmen
  from universities in the USA joining a
  teach-the-teacher conference organized by Dr.
  Srisakdi Charmonman is his capacity as the
  NSF-funded project director.
• All NSF-funded research project directors were
  encouraged to use the Internet which funded by
  NSF after its birth from DOD.

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Internet Users from Thailand.
Approximate Numbers of Internet Users from
Thailand.
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Internet Users from Thailand (Cont.)
Approximate Numbers of Internet Users from
Thailand.
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Introduction (Cont.)

• The number of Internet users from Thailand
  started with only one in 1969.
• Dr. Srisakdi was Director of Graduate Studies in
  Computer Science at the University of Missouri in
  the US and Director of a few US National Science
  Foundation Projects, and so, got to use the
  Internet when it was born
• in the US.

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2. Media Consumption Pattern.
2.1 Types of Internet Advertising. 2.2
Blog. 2.3 Virtual Community.
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2.1 Types of Internet Advertising.

• 1) Banner Ads.
• 2) Pop-Up Ads.
• 3) Unicast Ads.
• 4) Interstitial Ads.
• 5) Floating Ads.
• 6) Contextual Ads.
• 7) Takeover Ads.

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1) Banner Ads.

• Banner Ads is embedding an advertisement
• into a web page.
• 21st century, Banner Ads appeared in the
  simplest form with inactive image linking to
  advertisers webpage.

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Banner Ads. (Cont.)

• At present, there are- Animation.- Rich Media
  (Multimedia). - Clickable.

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Banner Ads. (Cont.)

• Banner Ads standard sizes- Full Banner 486x60
  Pixels.- Leaderboard 728x90 Pixels.- Bar 392x72
  Pixels.- Half Banner 234x60 Pixels.
• - Vertical Banner 120x240 Pixels.
• - Square Button 125x125 Pixels.
• - Button 1 120x90 Pixels.
• - Button 2 120x60 Pixels.

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Banner Ads. (Cont.)

• The objectives of Banner Ad - To invite
  visitors to access to their website. - To
  make product or service purchases.

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2. Pop-Up Ads.

Sample Pop-Up Ads.
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Pop-Up Ads. (Cont.)

• Pop-Up is- unsolicited online advertising
  that pop-up on the webpage. - visitors have to
  close the windows one by one.

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Pop-Up Ads. (Cont.)

• It always annoys and makes people unhappy during
  surfing the Internet.
• The Pop-Up appears as a small window on the web.
• The advertisement has been designed with
  colorful and allured images to catch visitors
  eyes.

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Pop-Up Ads. (Cont.)

• Another a special kind of Pop-Up Ads. Called
  Hover Ad, blended between Banner Ads and
  Pop-Up Ads using DHTML and JavaScript.

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3) Unicast Ads.

• Unicast Ads. is basically a TV commercial that
  runs in the browser window.
• It has enriched audio/video content.
• The ads can last anywhere from 10 to 30 seconds.
  
• These ads have similar branding power as a TV
  commercial.
• However, a Unicast Ad offers something that TV
  ads cannot -- the ability to click on the ad for
  more information.

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Unicast Ads. (Cont.)

• There ads are getting very effective, as the
  average click-through rate is 5.
• Unicast online advertising which contain many
  kinds of media added to serve visitor
  satisfaction
• - Video.
• - Audio.

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Unicast Ads. (Cont.)

Sample of Unicast Ads.
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4) Interstitial Ads.

• Interstitial ads are ads that appear
• in a separate browser window
• while another page is loaded.
• If a user, on page A, clicks a hyperlink to go
  to page B, the user will see the interstitial ad
  before arriving at page B.

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Interstitial Ads. (Cont.)

• Users must spend about 5 to 10 seconds with
  nothing to change from page to page until
  approaching to the destination site.
• It might be unsolicited advertising
• or required confirmation.

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Interstitial Ads. (Cont.)

Sample of Interstitial Ads.
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5) Floating Ads.

• Floating Ads would be found in the first page
  and appear for a while.
• The advertising block will cover some part of
  the webpage that reduces the capability of
  visuality of visitors.

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Floating Ads. (Cont.)

• There are many reasons to which make Floating ad
  popular such as
• - Audio/Video Content.
• - Animation.
• - Catch Visitors Attention.
• - Etc.

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Floating Ads. (Cont.)

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Sample of Floating Ads.
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6) Contextual Ads.

• Advertising on a web site
• that is targeted to the specific
  individualwho is visiting the Web site.
• It can appear not only on websites
• but also on media such as mobile phones.
• It appears according to the Key Words
• the users have used before.

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Contextual Ads. (Cont.)

• Contextual ad will be returned with the results
  related to what visitors are looking for after
  determination.
• For example, visitors use key word
• Sport News, information
• to which related - Sports Books will be
  appeared in form of contextual ad.

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Contextual Ads. (Cont.)
Sample of Contexual Ads.
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7) Takeover Ads.

• It is a large Ad appearing when the viewers
  first visit a website.
• Next, the continuity is maintained by reiterating
  the same message
• throughout the site in the form of banners,
  side bars or buttons.

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Takeover Ads. (Cont.)

• The approach works very well for branding because
  the brand is visible to viewers throughout the
  visit to the site.
• Click-through rates are also high.

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Takeover Ads. (Cont.)

• This ads focus on promoting brand recognition.
• A large block comes up with brand which is easy
  to view.
• It has caught visitors eye during visiting the
  website, logo or brand will be recognized when
  visitors go to other places or websites and find
  out the same image or advertisement.

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Takeover Ads. (Cont.)
Sample of Takeover Ads.
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2.2 Blog.

• www.positioningmag.com surveyed Internet and
  Blog Usage in Thailand with sample size of 308
  (190 female and 118 male)
• - 40 use blog

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Blog (Cont.)

• An average age of blog user can separate as
  following
• - 19 years less than 11
• - 20-25 years 35
• - 26-30 years 30
• - 31-35 years 12.6
• - 36-40 years 7.5
• - 41-50 years 2.6
• - over 51 years 1.1

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Blog (Cont.)

• Blog usages - MSN 29 - Myspace 9.5 -
  Bloggang 7.9 - Hunsa 7.5 - Multiply 6.3
  - MthA! 5.2 - User Created 4.7 - Mblog
  4.7

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Blog (Cont.)

• - Kapook 4.4
• - Yahoo 360 4.4
• - Exteen 3.9
• - Wordpress.com 2.8
• - Blogger/Blogspot 2.8
• - Blog.com 2.8
• - 212cafe 1.1

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Blog (Cont.)

• The frequency of Blog Updating
• - Once a week 35
• - Sometime 31
• - Once in 2-3 days 18.7
• - Everyday 14.8

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2.3 Virtual Community.

• Virtual Community is a group of people that
  primarily interact via some forms of mechanism
  such as
• - Internet Telephone.
• - eMail.

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Virtual Community. (Cont.)

• Second Life is a virtual world created
• by Linden Lab.
• Users can- create an online person.- interact
  with other users.
• - own property.
• - build residence.
• - hold jobs.
• - earn Linden dollars.

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Virtual Community. (Cont.)

• In SL, there are- 1 million users in March
  2007.- 9 million users in September 2007.- Over
  1 million US spent in SL per day.

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3. Connectivity and Broadband
3.1 Thai Internet Service Providers. 3.2
Internet Users. 3.3 Bandwidth of Thailand. 3.4
The Growth of Broadband in Thailand.
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Connectivity and Broadband (Cont.)

• 1987, the Internet came to Thailand at AIT, Prof.
  Srisakdi was the President of AITAA and got to
  use the Internet when it first came to Thailand.
• 1992, international Internet Society (ISOC)
  established in US.
• AU became the only ISOC founding member in ASEAN.

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Connectivity and Broadband (Cont.)

• 1994, Rev. Bro. Martin, President of AU
  appointed Prof. Srisakdi Chairman of Internet
  Knowledge Service Center (KSC).
• AU was the Incubator for KSC Group to offer
  Commercial Internet.

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Connectivity and Broadband (Cont.)

• 1995, HRH Princess Maha Chakri Sirindhon
  graciously presided over the opening ceremony of
  the Internet Gateway at AU paid for by KSC.

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Connectivity and Broadband (Cont.)

• 1996, ISOC approved the establishment of Thailand
  Chapter of ISOC with Prof. Srisakdi as the
  Founding President.
• 1999, Prof. Srisakdi became the first Thai to be
  elected one of the 15 members of BOT of ISOC for
  a three-year term.

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Connectivity and Broadband (Cont.)

• August 20, 2004, HRH Princess Maha Chakri
  Sirindhorn opened Srisakdi Charmonman IT
  Center at Au.

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Connectivity and Broadband (Cont.)
HRH Princess Maha Chakri Sirindhorn opened
Srisakdi Charmonman IT Center
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3.1 Thai Internet Services Providers.

• Number of Thai ISPs.
• First ISP in Thailand.
• Broadband providers in Thailand.

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1) Number of Thai ISPs.

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Number of Thai ISPs (Cont.)

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2) First ISP in Thailand.

• June 7, 1994, approved the registration of
  Internet KSC to provide telecommunications
  services including Internet.
• Co-founders of KSC Group are
• Prof. Dr. Srisakdi Charmonman.
• Dr. Kanokwan Wongwatanasin.

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First ISP in Thailand (Cont.)

• 1995, Jasmine International PLC signed
• an agreement with KSC for Jasmine to become
  joint venture with KSC.
• Internet KSC, the first and largest Internet
  Service Provider (ISP) in Thailand, has been
  profitable from the very first day
• of operation.
• KSC has been profitable every year

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3) Broadband Providers in Thailand.
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Broadband Providers in Thailand (Cont.)
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Broadband Providers in Thailand (Cont.)
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3.2 Internet Users.

• September 5, 2007, Internet users in Thailand are
  13 million.

Internet Users Statistics in Thailand
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3.3 Bandwidth of Thailand.

• September 5, 2007,- Domestic bandwidth 126.71
  Gbps.- International bandwidth 20.621 Gbps.
• The Internet users growth does not vary directly
  with the domestic or international bandwidths
  growth.

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Bandwidth of Thailand (Cont.)
Domestic Bandwidth
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Bandwidth of Thailand (Cont.)
International Bandwidth
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Bandwidth of Thailand (Cont.)
Comparison between Internet Users and Domestic
or International Bandwidth
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3.4 The Growth of Broadband in Thailand.

• Broadband Usage in Asia Pacific
• - Australia 71
• - China 91
• - Hong Kong 93
• - India 69
• - Korea 95
• - Singapore 88
• - Thailand 55

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Growth of Broadband in Thailand (Cont.)
Broaband Usage in Asia Pacific
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Growth of Broadband in Thailand (Cont.)

• Over 450 Wi-Fi hotspots and access points are
  available in Bangkok and large cities like
  Chiang Mai, Pattaya and Phuket.
• Wireless access service is planned to be
  installed in the prime areas in Bandkok,
  particularly high-raise buildings, apartment,
  campus, and etc.

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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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Growth of Broadband in Thailand (Cont.)
Number of Wi-Fi Hotspots by Service Providers
and Locations in Thailand
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4. Online Audience Demographics.

• The Internet penetration rate for Thailand is
  12-20 based on the number of users of Thailand
  8-13 million with the population 66 million.

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Online Demographics (Cont.)

• There is a report from the National Statistical
  Office Summary Preliminary Report of the 2006
  Information and Communication Technology Survey.

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Report of 2006 Online Demographics.
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Number of Computer and Internet Users by Region
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Report of 2006 Online Demographics (Cont.)

• Thailand population over 6 year-old59.51
  million
• - Computer Users 15.39 million (25.9).
• - Internet Users 8.47 million (14.2).

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Report of 2006 Online Demographics (Cont.)

• Total Bangkok population 6.34 million
• - Computer Users 2.51 million (39.7).
• - Internet Users 1.77 million (28.0).

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Report of 2006 (Cont.)
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Number of Computer Users by Activities and Age
Group 2006
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Report of 2006 (Cont.)
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Number of Computer Users by Activities and Age
Group 2006
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Report of 2006 (Cont.)

• Classification of Computer Usages
• - Working 4.37 million.- Studying 9.13
  million.- Knowledge 2.90 million.-
  Entertainment 3.34 million.- Internet 0.73
  million.- Others 0.03 million.- unknown 0.002
  million

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Online Demographics (Cont.)

• For the US, the penetration rate is 71 as of
  February 2007.
• The most popular activities are
• - eMail 91
• - Search Engine 91
• - Map or Driving Directions 86
• - Hobby or Interest 83
• - Health/Medical Info 80

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US Online Demographics (Cont.)

• Research a Product or Service 78
• Weather 78
• Travel 73
• News 72
• Buy Products 71
• Visit Local, State orFederal Government Website
  66

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US Online Demographics (Cont.)

• Make Reservation for Travel 63
• Surf Web for Fun 62
• Specific Medical Condition or Personal Situation
  58
• Research for School or Training 57
• Watch Clips or Listen Audio 56
• Look for Repairs Information 55

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US Online Demographics (Cont.)

• News or Information about Politics 54
• Look Up Phone Number or Address 54
• Take a Tour Online 51
• Search for Job 51
• ETC

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Online Demographics (Cont.)

• A good source of statistical informationon the
  Internet in Thailand is Truehits.net which is
  the web operated by the Thai Government
  Information Technology Services (GITS).

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Online Demographics (Cont.)

• Truehits.net collects statistics concerning
  Internet activities in Thailand.

http//truehits.net
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Online Demographics (Cont.)

• From Poll.truehits.net/reports/report.php,
  there are many statistics aboutonline audience
  demographics
• in Thailand.

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Thailand Online Demographics (Cont.)
Internet Usage by Gender in 2007
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Thailand Online Demographics (Cont.)

• In 2007, with a sample size of 2,394, computer
  usage by gender
• - 55.22 male.
• - 44.78 female.

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Thailand Online Demographics (Cont.)
Internet Usage by Average Age
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Thailand Online Demographics (Cont.)

• In 2007, with sample size of 2,394, computer
  usage by average age- 2.09 less than 12
  years.- 25.86 12-17 years.- 27.57 18-23
  years.- 29.28 24-35 years.- 13.62 36-55
  years.- 1.59 over than 55 years.

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Thailand Online Demographics (Cont.)

• In 2007, with sample size of 2,394, computer
  usage by job types- 38.72 student.- 19.72
  others.- 8.35 computer and internet.- 5.64
  industry.- 4.64 education and research.-
  3.72 wholesale and retail trade.- 3.22
  police and military.

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Thailand Online Demographics (Cont.)
- 2.42 finance and accounting. - 2.30
residential and construction. - 2.17
tourism.- 1.92 healthcare. - 1.88
entertainment and art. - 1.29 export and
import.
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Thailand Online Demographics (Cont.)
- 1.21 mass communication and
advertisement. - 1.21 law. - 0.75
agriculture. - 0.50 transportation. - 0.33
public utility.
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Thailand Online Demographics (Cont.)
Internet Usage by an Educational Level
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Thailand Online Demographics (Cont.)

• In 2007, with a sample size of 2,394, computer
  usage by educational level - 4.43 primary.-
  16.46 lower secondary. - 25.73 upper
  secondary.- 14.58 diploma.- 33.17 Bach's
  degree. - 5.64 over Bach's degree.

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Thailand Online Demographics (Cont.)
Internet Usage by a Household Income
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Thailand Online Demographics (Cont.)

• In 2007, with a sample size of 2,394, computer
  usage by household income - 53.59 less than
  10,000 baths.- 23.14 10,000-20,000 baths.-
  8.65 20,000-30,000 baths.- 6.47
  30,000-50,000 baths.- 2.38 50,000-70,000
  baths.- 1.71 70,000-100,000 baths.- 1.55
  100,000-300,000 baths.- 2.51 over than
  300,000 baths.

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Thailand Online Demographics (Cont.)
Internet Usage by Region
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Thailand Online Demographics (Cont.)

• In 2007, with a sample size of 2,394, computer
  usage by region - 36.59 Bangkok and
  vicinity.- 17.91 the central.- 16.22 the
  Northeastern.- 11.03 the Southern.- 9.51
  the Northern.- 8.75 the Eastern.

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Thailand Online Demographics (Cont.)

• In 2007, with a sample size of 2,394, computer
  usage by interest - 57.02 music or movie.-
  43.02 computer and internet.- 39.01 book.-
  33.96 tourism.- 33.25 camera and mobile
  phone.- 27.94 education.- 27.15 sport.

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Thailand Online Demographics (Cont.)
- 26.52 cartoon and novel.- 25.61 online
chat.- 24.56 health and beauty.- 24.06 car
and motorcycle.- 23.93 food.- 22.39
information.- 21.89 horoscope.- 21.26
fashion and shopping.- 20.72 science and
technology.
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Thailand Online Demographics (Cont.)
- 19.97 pet.- 18.63 furniture.- 17.25
history.- 15.41 game and gambling.- 14.95
employment.- 13.07 politics.- 11.53
religion.- 9.19 immovable property.- 6.52
stock.
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5. Usage Pattern and Online Behavior

• According to the report Internet Users and
  Statistics in Thailand by the National
  Electronics and Computer Technology Centre
  (NECTEC), the number of Internet user in 2007 is
  13,416,000.

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Online Behavior (Cont.)
Internet Users and Statistics in Thailand
1991-2007
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5.1 Usage Pattern

• According to statistics by Truehits.net,
• in August 2007,Internet users are more
  likely to spend their time online 3.00-4.00
  pm. than other time during a day.
• The period during a day that Internet users spend
  least time going online 5.00-6.00 am.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Internet Usage Time in August 2007
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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Average Time Spent in August 2007
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Usage Pattern (Cont.)

• According to statistics by Truehits.net, in
  August 2007, 75 Internet users spent less than
  1 minute to view a web page.

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Usage Pattern (Cont.)
Source http//truehits.net/faq-html/c4_4.html
Time Spent on Page in August 2007
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Usage Pattern (Cont.)

• According to Truehits.net, web categories users
  visited are- Internet.- Entertainment.-
  Business News.- Personal web.- Game.-
  Computer.- Government.- Education.

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Usage Pattern (Cont.)
Source Truhits.net by GITS
Percentage of web category users visited from Jan
2003 to Aug 2007
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Usage Pattern (Cont.)

• In 2003, the most popular category was
  entertainment webs with 31.69.
• In 2003, education category was the least
  popular with only 2.03.

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Usage Pattern (Cont.)

• Visited Internet category
• - September 2005, 26.84.
• - October 2005, 10.52.

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Usage Pattern (Cont.)

• January 2003 to August 2007, only 2-8
  visited- Business web.- News web.- Education
  web.- Computer web.- Games web.- Personal
  web.- Government web.

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Usage Pattern (Cont.)
Source Truehits.net by GITS on August 2007
Percentage of usage of top web category in August
2007
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Usage Pattern (Cont.)

• 37.84 Entertainment.
• 10.37 Games.
• 8.14 Personal web.
• 7.20 Internet.
• 6.63 News and Media.
• 5.66 Shopping.

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Usage Pattern (Cont.)

• 4.14 Business.
• 3.02 Automotive.
• 2.26 Arts and Culture.
• 2.12 Education.
• 2.12 Adult content.

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Usage Pattern (Cont.)

• According to Truehits.net, there are eight major
  operating systems used in Thailand
• - Windows XP. - Windows 98. - Windows
  2000. - Windows Vista. - Windows Me. -
  Linux.- Windows NT4. - Mac.

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Usage Pattern (Cont.)
Source Truhits.net by GITS Percentage of
operating system usage from January 2003 to
August 2007
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Usage Pattern (Cont.)

• The most popular operating system used
• - Windows 98 in 2003, 71.14.
• - Windows XP in 2007, 90.57.

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Web Browser Usage Pattern
Percentage of web browser usage in August 2007
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Web Browser Usage Pattern

• In August 2007, according to Truehits.net
• - IE 5.x, 1.21 (Lowest).- IE 6.x, 77.56
  (Highest).- IE 7.x, 15.98.- Netscape and
  FireFox/Mozilla, 4.62. - Others, 0.63.

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Search Engine Usage Pattern
Source Truhits.net by GITS
Percentage of search engine usage in August 2007
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Search Engine Usage (Cont.)

• In August 2007, according to Truehits.net
• - Google, 93.67 (Highest).
• - Sanook, 5.07. - Yahoo, 0.54. - MSN,
  0.07.
• - Sansarn (Lowest).

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5.2 Online Behavior

• August 11, 2007, 2,814,049 visitors from more
  than 200 countries visit Thai websites
• - Thailand 2,504,698 visitors, 89.01
• - US 66,861 visitors, 2.38
• - Japan 20,082 visitors, 0.71

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Online Behavior (Cont.)
Source http//truehits.net/faq/visitor.php
N2,814,049
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Online Behavior (Cont.)

• Thailands Top 20 websites, ranked by
  Truehits.net on August 11, 2007 which are in six
  most popular web categories
• First category Entertainment,
• - Sanook. - Kapook.- Teenee.
  - Dek-D.- YenTa4. - SiamZa. - POSTJUNG.
  - HunSa. - SiaMZone. - Meemodel.

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Online Behavior (Cont.)

• Second category Personal Web,
• - MThA!.
• - Exteen.
• - BlogGang.
• - Narak.

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Online Behavior (Cont.)

• Third category Games,- Asiasoft.- Playpark. -
  Special Force Thailand.
• Fourth category News and Media, - Manager.
• Fifth category Internet, - Uploadtoday.
• Sixth category Shopping, - Pramool.

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Top 20 Websites in Thailand
Source http//truehits.net/ranking/view_rank.php?
m09d11
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Top 20 Websites (Cont.)
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Source http//truehits.net/ranking/view_rank.php?
m09d11
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6. Concluding Remarks.

• The most important inspiration for
  computerization and digital environment in
  Thailand occurred in the year 1960.
• HM The King visited the IBM plant in San Jose,
  California.
• HM The King and members of the Royal Family have
  shown interest as well as utilizing Computer
  andthe Internet.

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Concluding Remarks (Cont.)

• The Internet came to Thailand in 1987.
• By the year 2007, the Internet has been in
  Thailand only about 20 years, but its impacts are
  felt everywhere and in every fields.
• Therefore, all parties concerned should join
  hands in utilizing the Internet for the benefits
  of himself, his organization, and the country.

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Thank You