Methodology

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Methodology
Proposing Persuading

• Cheryl Geisler
• Lecture 9

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Agenda

• Style Workshop 3
• Sample RFP Comparison
• Methodology Workplans
• Methods Problem
• Buyer Roles

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Style Workshop 3
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The Classic Given-New Chain
Given A
New B
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Original 1

• The components of Abcos profitability,
  particularly growth in Asian markets, will be
  highlighted in our report to demonstrate its
  advantages versus competitors.
• Revenue returns along several dimensions

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Original 2

• Revenue returns along several dimensionsproduct
  type, end-use, distribution channels, etc. will
  provide a basis for this analysis.
• Likely growth prospects of Abcos newest product
  lines

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Original 3

• Likely growth prospects of Abcos newest product
  lines will depend most on its ability in regard
  to the development of distribution channels in
  China, according to our projections.
• A range of innovative strategies will be needed
  to support the introduction of new products.

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Chain 1

• The components of Abcos profitability,
  particularly growth in Asian markets, will be
  highlighted in our report . Revenue returns
  along several dimensions will provide a basis
  for this analysis. Likely growth prospects
  will depend most on the development of
  distribution channels in China, according to our
  projections.

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Chain 2

• The components of Abcos profitability,
  particularly growth in Asian markets, will be
  highlighted . Likely growth prospects of Abcos
  newest product lines will depend most on the
  development of distribution channels in China

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Akintayo

• Our report highlights the components of Abco's
  competitive advantages, especially the
  profitability of its growth in Asia.
• Continued growth will depend on

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Paul

• To demonstrate its unique advantages, the
  components of Abcos profitability and growth in
  Asian markets will be highlighted in our report.
• In this report,

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Johanna

• According to our projections, Abcos ability to
  develop effective distribution channels in China
  will determine growth prospects of its newest
  product lines.
• However, the introduction of these new products
  will require the support of numerous other
  innovative strategies, as well.

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Jake

• Innovative new-product strategies will allow the
  company to secure an advantage over competitors.
• This advantage

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The Classic Given-New Chain
Given A
New B
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Less Rigid Pattern
Given A
New B
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Liz

• Our report will
• Our analysis is based on

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Jeff

• Our report will emphasize .
• This analysis will .
• The projections from our analysis show that
  

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Strategies for Marking Cohesion

• Repetition
• its growth in Asia Continued growth
• Indexicals
• our report In this report,
• newest product linesthese new products
• Indefinite to Definite
• an advantage over competitors The advantage

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Sample RFP Comparison
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Feb 24 I

• 630-640 David
• 640-650 Paul
• 650-700 Johanna
• 700-710 Valerie

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Feb 24 II

• 800-810 James
• 810-820 Andy
• 820-830 Jake
• 830-840 John

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Mar 3 III (preliminary)

• 630-640 Akintayo
• 640-650 Laura
• 650-700 Ryan
• 700-710 CJ

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Mar 3 IV

• 810-820 Thomas
• 820-830 Jeff
• 830-840 Jiuru

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Sample Presentation

• Assignments
• Timing
• Choice
• Topics
• Detail
• Organization

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Methodology
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Methodology Defined

• logical sequence of steps that will achieve your
  proposal objectives
• the detail that will be persuasive

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The Pyramind Method

• Identify objective(s)
• Generate actions
• Link to Results
• Add in planning communicating
• Build a workplan

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Level 1 Identify Objectives

• create and implement a regional approach to
  attracting and supporting new women faculty

Create a Regional Approach
Implement a Regional Approach
Plan
Implementation
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Level 2 Generate Actions

• What can we do to accomplish this objective?

Create a Regional Approach
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Level 3 Elaborate Actions
Create a Regional Approach
Identify partners
Convene meeting
Develop plan
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Level 4 Add in Results
Create a Regional Approach
Identify partners
Convene meeting
Develop plan
Check consortium
Review area colleges
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Pyramid Schematic
Objective Create a Regional Approach
Action Identify partners
Action Convene meeting
Action Develop plan
Action Check consortium
Action Review area colleges
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Criteria

• Level 2 or 3 detail
• At least 2 actions for each elaboration
• For each action, just one result

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Pauls Methods

• In this paper, I will present research on the
  legality of intrusive electronic surveillance,
  describe its international impact, and discuss
  different options for how to move forward.

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Pauls Pyramid
Describe international impact
Discuss options for moving forward
Present research on legality

• Kind of objectives -- insight? Plan?
  Implementation?
• Sequence of actions?
• Links to results?

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CJs Methods

• The ECAC-SIDA STAT CREW workshop is a first-hand
  look at how the program works, and will be a
  venue for SIDs to compare the two options for
  recording stats. It will demonstrate what steps
  are needed to take throughout the course of the
  game to run the STAT CREW program properly.

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Putting together CJs Pyramid
First hand look At STAT-CREW
Compare 2 options
Demonstrate steps needed

• Kind of objectives -- insight? Plan?
  Implementation?
• Sequence of actions?
• Links to results?

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Build a Workplan

• Work out the sequence
• Add in a time frame
• Group into phases if necessary
• Integrate reporting

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Create the Sequence

• Create Regional Approach
• Identify Partners
• Review colleges
• Check consortium
• Convene Meeting
• Develop Plan
• Implement Regional Approach

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Add in Timeframe

• Create Regional Approach
• Identify Partners
• Review colleges
• Check consortium
• Convene Meeting
• Develop Plan
• Implement Regional Approach

6 mo
18 mo
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Break into Phases

• Create Regional Approach
• Identify Partners
• Review colleges
• Check consortium
• Convene Meeting
• Develop Plan
• Implement Regional Approach

6 mo
I
18 mo
II
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Include Reporting

• Create Regional Approach
• Identify Partners
• Review colleges
• Check consortium
• Convene Meeting
• Develop Plan
• Phase I Report
• List of Colleges
• List of businesses
• Plan
• Implement Regional Approach

6 mo
I
18 mo
II
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A More Complex Workplan
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Methods Problem
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Methods Problem

• Create as much of a 3 level pyramid for your
  partners conference proposal as you can try to
  include
• objectives
• sequence of actions
• specific results for each action
• Review it with your partner

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Pyramid Schematic
Objective Create a Regional Approach
Action Identify partners
Action Convene meeting
Action Develop plan
Action Check consortium
Action Review area colleges