Urban Transport Benchmarking Initiative

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Urban Transport Benchmarking Initiative

• Paris and the Urban Transport Benchmarking
  Initiative

Isabelle Bachmann- RATP- Paris
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introduction

• the greater Paris region key facts and data
• Our involvement in UTBI
• Good examples in influencing behaviour of
  customers or citizens
• Conclusion of the group

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Greater Paris region Ile de France

• 11 million Inhabitants
• Low density 937 (people per Km 2)
• 8 counties, 1,2812 municipalities
• 5 million jobs

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The city of Paris

• 2.1 million inhabitants
• High density 20,000 (people per Km 2) in Paris
  and its near suburb)
• 1 municipality
• 65 of PT journeys focus on Paris

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The organisation of PT within the region

Authority STIF
Improves Networks
Manage operators qualitative contracts
Financing and fare policies

• 2 state owned operators
• Ratp
• Sncf ( suburb trains)

• Private operators (buses)
• 82 private companies

New infrastructure projects of PT
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RATP a mass transit intergrated and multimodal
network
Métro 14 lines RER 2
lines Tramway 2 lines BUS 322
routes workforce 44,000
TRAM
Metro
RER
BUS
Alternative modes
RATP areas and stations, bus stops
.. ...................passenger information
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Key data from the mobility market

• Public transport market share ? 30
• Ratp market share ? 25
• but between 12 in distant surburbs and 62 in
  Paris at rush hours

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Key data from the mobilty market

• Main issue
• Market share is stable and public transport
  traffic is increasing but not as fast the whole
  mobility market
• And supply increases each year

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Involvement in the UTBI

• How can we influence travel behaviour in order to
  increase the market share of public transport and
  retain existing customers ?
• Mobilty management
• Marketing and customer satisfaction
• Pricing policies
• Travel behaviour

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Good examples in Organisation of PT and mobility
management

• - Integration of Transport and planning in a
  single entity (in the city of Valencia )
• its one of the main pre-conditions for any
  success in the promotion of public Transport

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Good examples in Organisation of PT and mobility
management

• Brescia mobility ( depends from municipality)
  mobility management includes PT, car parks ,
  cycle parks.

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Good examples in Organisation of PT and mobility
management

• Nottingham traffic reduction ( new pedestrian
  zones, new car parks)

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Good examples in marketing

• -The night buses in Bietigheim- bissingem for
  young people ( specifically equipped with video
  screens )
• outcomes increase the image of PT and the use of
  PT and discourage drink driving
• The one year pass for young people within Ile de
  france
• (picture)

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MarketingImagineR pass

• Special price
• A 50 saving on monthly pass fares
• Transport bonus
• Unlimited regional travel at week-ends and
  school holidays
• Specific advantages
• A complete range of attractive offers reduced
  prices for leisure activities
• Dedicated websitespecific events
• Results
• image of PT improved , market share increased
  and fraud reduced

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Good examples in price policies and ticketing

• Helsinki SMS Tickets and smart cards
• replaced the pre-bought tickets associated to
  mobile phone and Implementation of the smart card
• Outcomes
• Increased sales
• Reduced vehicle loading time (and increase
  speed on buses) and the cost of tickets

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Good examples in price policies and ticketing

• Ile de France half price for commuters
• Permanent pass (with loss insurance) and
  contracts with companies to encourage them to
  reimburse more than 50.
• Outcomes
• 550 000 customers
• A 7 years loyalty(average) and a life time
  value increased

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Good examples in Travel behaviour

• the city of Bologna access control
• Access control measures through the city centre
  to enforce pedestrian areas and Car sharing and
  preferential parking in the centre.
• Outcomes
• reduce congestion and pollution.
• Improving the interchange and intermodality
• In The Hague and in Nottingham (new project of
  interchange)
• Good interchanges increase mobility and seamless
  travel

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Conclusion of the group

• How can we influence the travel behaviour of
  citizens in order to increase the market share
  and retain existing customers ?
• Seamless intermodal travel ( information,
  interchange)
• Pricing policies ( incentives tax schemes)
• Increase car parks and cycle parks
• Provision of facilities for taking bikes on PT

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Conclusion of the group

• Promote public transport over private vehicles
• If EEC decides to launchan European campaign for
  PT?
• ( like the mobility week)