Sutton Town Centre and Cheam Village Business Travel Networks

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Sutton Town Centre and Cheam Village Business
Travel Networks
14th May 2009 ECOMM San Sebastian

• Jakub Bojczuk, SWELTRAC
• On behalf of Smarter Travel Sutton

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Introduction
Smarter Travel Sutton is a 3-year project, which
encourages people to consider the most
sustainable mode of travel for their journey. The
project aims to reduce residents car trips by 10
by September 2009. So whats special about
Sutton? - Car ownership is one of the highest in
London - Trips to work by car are high
50 - Outer London Borough with a green
reputation.
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Sutton and Cheam within Greater London
Sutton Town Centre
Cheam Village
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Context

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Cheam
Sutton

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Methodology

• Appoint a consultant on performance related pay.
• Target 50 of businesses in Sutton Town Centre
  with 20 employees and 50 of businesses in Cheam
  Village with 10 employees
• Working group established TfL, Enterprise, CEN,
  LBS, SWELTRAC
• Refine the business list
• Work with existing business networks such as
  Sutton Chamber of Commerce, Town Centre Manager,
  Economic Renewal and Regeneration team
• Networks promoted at business events as well as
  directly to businesses via letters/email,
  telephone and face-to-face contact.
• Registration and engagement with businesses

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Methodology (2)

• TP networks launched in October 2007
• Baseline TP surveys undertaken in February/March
  2008 30 response rate prize draw to
  encourage participation I-trace compatible
• Area wide travel plans drafted
• Site specific travel plan statements completed
  including site audits
• Measures and initiatives implemented
• Follow up surveys undertaken in February/March
  2009
• Future surveys in February/March 2010.

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Measures Initiatives

• Enterprise and Corporate
• Free cycle stands including installation
• Match funding
• Free signs
• Discounted pool bikes
• Workplace engagement events
• Liftshare and car sharing promotion
• Free cycle training

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Measures Initiatives (2)

• Secure bicycle marking kits
• Led walks
• Free showers at the Holiday Inn
• Try Cycling programme
• Dr Bikes
• Local travel advisors
• Personal safety courses

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Communication

• A club newsletter is sent out every 1-2 months to
  all business champions
• Businesses are sent A3 posters to display for
  staff with the latest offers
• An offers page has been set up and updated
  regularly on www.smartertravelsutton.org/btn/offer
  s
• Businesses receive our help in updating their
  intranets and websites
• Sustainable transport events have been held at
  medium and larger organisations to make sure
  staff are aware of their travel options

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Web pages

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Results

• Sutton Town Centre Network covers 60 businesses
  (5000 employees)
• Cheam Village Network covers around 30 businesses
  (800 employees)
• The preliminary results suggest that 25 of staff
  travel more sustainably than they did a year ago.
  
• 50 increase in cycling in the whole borough
• 17 decrease in cycle theft.
• 13 increase in bus patronage.
• The first London Borough to have 100 of schools
  covered by a travel plan.
• Over 16,000 employees covered by a workplace
  travel plan in LB Sutton.
• 29 of residents aware of campaign.
• Nearly 25,000 residents reached by STS at events
  in Sutton.

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Lessons Learnt

• Know your target audience
• Agree on performance related pay
• Listen to stakeholders and businesses
• Be aware that response rates may be difficult
  to achieve
• Launch the BTN with business support
• Use the BTN to disseminate information
• Keep it simple

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Contact details
Jakub Bojczuk j.bojczuk_at_richmond.gov.uk 020 8891
7665
Kathryn McLauchlan kathryn.mclauchlan_at_sutton.gov.u
k 020 8770 4508

www.smartertravelsutton.org.uk