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Ingen bildrubrik

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Make Stockholm a ecological sustainable city ... PR consultant co-financing from car and fuel companies. Press releases. Sales promotion events ... – PowerPoint PPT presentation

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Title: Ingen bildrubrik


1
Clean vehicles in the City of Stockholm
Sven Alexanderson City of Stockholm
2
Fundamental political decisions
  • Make Stockholm a ecological sustainable city
  • All vehicles running in Stockholm should be clean
    by 2050
  • All vehicles bought to the city fleet in
    Stockholm should be clean
  • All bio gas produced in the sewage water
    treatment plants in Stockholm should be reserved
    for vehicle use

3
Short term political goals
  • 60 clean vehicles in the city fleet by 2006
  • 80 renewable fuels in clean vehicles by 2006
  • 4 of vehicle sales in Stockholm should be clean
    by 2006
  • 25 renewable fuels in transport services by
    2006
  • 130 bio gas buses in down town Stockholm by 2009
  • all garbage collection truks in Stockholm should
    be clean by 2009

4
How to define clean vehicles?
Local harmful emissions (NOx, HC, PM)
Source Miljöfaktabok för bränslen, IVL Svenska
miljöinstitutet 2001
5
Clean vehicles - bio gas
6
Clean vehicles - ethanol
7
Clean vehicles - eletric hybrid
8
Clean vehicles - comming 2006
Gas
Gas
Gas Etanol
Gas
9
Why Clean Vehicles?
  • Economy
  • - not enough oil
  • Safety
  • - decrease dependency of the
  • middle east
  • Environment
  • - climate and health
  • EU-bio fuel directive
  • New indstry and jobs in Sweden

10
Strategy to reach market break through
  • Market study - choice of messages
  • List of target companies
  • Information web
  • Fleet of clean vehicles for hire - no cost!
  • Seminars sales promotion
  • PR campaign
  • Economic incentives
  • Environmental requirements in transport
    procurement

11
PR campaign
  • Messages- Functionality- Economy- Environment
  • PR consultant co-financing from car and fuel
    companies
  • Press releases
  • Sales promotion events
  • Some advertising

12
Economic incentives
  • Funding programs, 30 of additional cost of
    vehicle
  • Funding programs for additional bio gas stations
  • Free parking for inhabitants and companies with
    permit in Stockholm
  • Priority for clean taxis at Arlanda airport
  • Exemption from congestion taxes (from Jan 2006)
  • Government detaxations
  • taxation of benefit(-40)
  • no tax on renewable fuel
  • no tax on electrical and electric
    hybrides (5 years)

13
Increasing number of new clean vehicles sold in
Stockholm
Goal
According to political decision from 2004
14
Major recent orders for clean vehicles
  • Taxi Companies
  • 200 cars bio gas and 50 cars ethanol
  • Dagens Nyheter
  • 40 cars bio gas
  • 40 cars ethanol
  • 20 cars electric hybrid
  • Swedish Police
  • 40 cars bio gas
  • SL (public transport)
  • 130 bio gas buses and 100 ethanol buses
  • City of Stockholm
  • 25 garbage collection trucks bio gas
  • 40 cars bio gas
  • 40 cars ethanol
  • 40 electric hybrib
  • Arlanda Airport
  • 3 bio gas buses
  • Hertz
  • 1000 cars ethanol

15
Results
  • Happy drivers
  • 82 recommend others to drive clean
  • Few or no technical problems
  • Same need for service as conventional vehicles

16
What is next?
  • European co-operation necessary to get a large
    market
  • More production capacity of clean fuels in Europe
  • National and European definition of clean
    vehicles
  • Biofuel directive should be compulsory

17
Thank You !
  • Sven Alexanderson
  • sven.alexanderson_at_miljo.stockholm.se
  • 46 8 508 28 945
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