Lyra Research

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Company Background and Research Capabilities

• Lyra Research

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Lyra Research The Digital Imaging Authority

• Lyra Research collaborates with imaging industry
  decision-makers worldwide, enabling clients to
  strengthen their market position and achieve
  profitable growth. Lyra's expert analysts and
  editors help clients devise and implement
  creative solutions to business challenges, arming
  them with competitive intelligence, strategic and
  tactical advice, news and analysis, and market
  forecasts.
• Since 1991, Lyra's custom research and
  consulting, advisory services, award-winning
  journals, and innovative events have set the
  standard for analysis of imaging hardware,
  consumables, and digital photography markets.

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Lyra Offers Unbiased Perspectives on the Imaging
Industry
Lyra ResearchExpertise
Understand CustomerNeeds
Inform Product Development Plans
Discover Market Opportunities
Solidify MarketPosition
Actionable Industry Insight Intelligence
Target Marketing Messages
Know YourCompetitors
Develop Strategic Growth Plan
Size KeyMarkets
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Research Expertise
Consulting Our Expert Analysts

• Provide guidance on business and product plans
• Explain what the latest forecast data means for
  your company
• Target their consultation to your needs
• Safeguard your confidentiality
• Support your internal marketing and
  product-planning activities with the best minds
  in the business

Analysis Our Industry Analysts

• Clarify key issues
• Bring in-depth knowledge and foresight to bear on
  industry activities
• Explain what industry trends mean for you and
  your competitors

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Research Expertise
Forecasts Numbers You Can Trust

• Interactive market forecasts
• Worldwide intelligence, segmented by product and
  region
• Supported by primary and secondary research
• Informed by extensive network of industry
  contacts

News Reporting Insight on Current Events

• Current news and rapid analysis of industry
  activity
• Constant updates leveraged by Online Advisory
  Services
• Samples available as e-mail briefs from Lyra.com

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Research Expertise
Primary research Hear from current and
prospective customers

• Web, telephone, focus group, and executive
  interview methodologies allow targeted research
• Gauge brand awareness, usage patterns, purchase
  channels, purchase intent
• Survey panels for commercial, office, consumer
  segments

Secondary research Save time and money

• Detailed industry, product, advertising, and PR
  data from numerous sources, all in once place
• Online database for easy, single source access
• License our data for your own use

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Digital Imaging Industry Focus Hardware
Document capture
Document migration
Usage
Specs
Printing
Worldwide with regional and country-level
information
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Digital Imaging Industry Focus Supplies
Usage Dynamics
Worldwide with regional and country-level
information
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Digital Imaging Industry Focus Digital
Photography
Digital Cameras
Camera Phones
Photo Printing
Photo Printers
Home
Online
Retail
Office
Consumer
Commercial
Worldwide with regional and country-level
information
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Delivered as Custom Research
Custom research Targeted, informed, expert
consultation and advice

• Product-launch strategies
• New product research
• Competitive analysis
• Market intelligence
• Management consulting

Variety of project types

• Competitive analyses of specific market segments
  and players
• Evaluations of product plans
• Reviews of market strategies
• Analyses of product launches
• Advertising-awareness and brand studies
• Business-plan development
• Focus-group design and execution

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Delivered as Advisory Services

• Office Print Monitor (OPM)
• Real-world data tracking hard copy output
• Copier Street Price Tracker (CSPT)
• Street and list prices for several leading color
  and monochrome copiers in the U.S. market
• Hard Copy Industry Advisory Service (IAS)
• Copiers, printers, and MFPs forecasts and
  analysis
• Wide-Format Printing Advisory Service (WFS)
• Solvent and aqueous hardware, ink, media, UV
  ink, and flatbed hardware
• Hard Copy Datasource (HCD)
• Hardware and supplies specs, advertising and PR
  reference source
• China Market Advisory Service (CMAS)
• Primary research, forecasts documenting growth
  of domestic Chinese imaging market

• Office Print Monitor (OPM)
• Real-world data tracking hard copy output
• Hard Copy Supplies Advisory Service (SAS)
• Media, ink, and toner forecasts and analysis
• Wide-Format Printing Advisory Service (WFS)
• Solvent hardware, solvent ink, solvent media, UV
  ink, and flatbed hardware
• Cartridge Demand Advisory Service (CDS)
• Toner and ink cartridge demand monochrome and
  color laser, ink jet printer installed base data
• China Market Advisory Service (CMAS)
• Primary research, forecasts documenting growth
  of domestic Chinese imaging market

• Consumer Imaging Intelligence (CII)
• Digital photo trends and picture-taking,
  printing, and archiving
• Hard Copy Supplies Advisory Service (SAS)
• Media, ink, and toner forecasts and analysis

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Delivered as ...
Hard Copy Observer
Hard Copy Supplies Journal
Leading Industry Journals
Market and Technology Specific Reports
Conferences and Events

• Lyra Imaging Symposium
• Lyra European Imaging Conference
• Tokyo Imaging Conference
• Webcasts on research highlights
• Lyra pre-conferences at industry events

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Lyra Analysts
Industry Experience
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Research Partners
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Thank you.

• Lyra Research
• 320 Nevada Street
• Newton, MA 02460
• 617-454-2600
• www.lyra.com