Eurocom%20Worldwide%20Technology%20Survey%202008%20Findings%20February%202008

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Eurocom WorldwideTechnology Survey
2008FindingsFebruary 2008
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Introduction

• Each year Eurocom Worldwide surveys hundreds of
  IT business leaders and senior industry
  executives around the globe measuring the
  sentiments and confidence levels of professionals
  in the technology sector. This year over 350
  senior executives responded to our survey. The
  survey was conducted via the Internet, and field
  work ended in December 2007.

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About Eurocom Worldwide

• Eurocom Worldwide is a global alliance of
  independent, privately owned communications
  agencies offering unrivalled expertise in
  international communications campaigns executed
  by local people. Eurocom Worldwide has 29 member
  agencies comprising over 1,400 communications
  specialists and consultants in 64 national
  capitals and centres of commerce around the
  globe. For more information, visit
  www.eurocompr.com

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Confidence Levels
Question Are you more confident or less
confident about the tech sector compared to 12
months ago?
Less Confident 3.9
2008
2007
The same 42.8
65.4 30.8 3.8
More Confident 53.3
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Fears of Credit Difficulties?
Question Does the upheaval in global financial
markets in mid 2007 caused by fears of global
credit difficulties affect your outlook for 2008?
Dont know 19.0
Yes 26.5
No 54.5
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Revenues
Question Over the next twelve months do you
expect revenues of the company you work for to
Remain the same 10.10
2008
2007
Decrease 1.7

91.2 1.2 7.5
Increase 88.2
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Employment/Jobs
Question Over the next twelve months do you
expect employment/jobs in your company to
Decrease 5.6
2008
2007
Remain the Same 25.9
63.5 32.4 4.1
Increase 68.5
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More Difficult to Recruit?
Question In your opinion is it easier or more
difficult to recruit IT people now compared to 12
months ago?
Less Difficult 4.0
2008
2007
More Difficult 48
About the same 48
38.4 52 9.6
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Skills Shortage.
45 43 33 17 35 23
2007
2008
Question In the table below is a number of
different job types. Please mark from 1 to 3
(where 1 is the most difficult to recruit 2 is
the second most difficult to recruit and 2 is the
third most difficult to recruit) which type you
think you will have the most difficulty
recruiting in 2008.
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Tech manufacturing jobs
Question Which of the following
regions/countries do you think are likely to
record the highest growth in technology
manufacturing jobs over the next three years?
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Losing IT Manufacturing jobs?
Question Do you think that the country you are
in is losing IT manufacturing jobs to low cost
manufacturing locations such as China, India and
Eastern Europe?
Dont know 10.5
No 24.0
2008
2007
Yes 65.5
81.2 15 3.8
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Losing IT Services jobs?
Question Do you think the country you are in is
losing IT services jobs to lower cost locations
such as China, India and Eastern Europe?
Dont know 6.8
Yes 49.8
No 43.4
2008
2007
57.9 35.3 6.8
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Growth Markets (region)
Question Which region of the world do you expect
will see most growth for your company in 2008?
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Threats to growth
Question In the table below is a number of
possible threats to growth in the technology
industry. Indicate which ones you consider the
most threatening.
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Outlook for NASDAQ
Question Over the next 12 months do you expect
the US technology stock index NASDAQ to
Increase 37.6
Decrease 23.9
2007
2008
43.5 42.7 13.7
Remain the same 38.5
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Outlook for US Economy
Question Are you more confident or less
confident about the growth prospects for the US
economy than you were 12 months ago?
More confident 11.9
Less Confident 48.9
2008
2007
About the same 39.3
19.1 48.1 32.8
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Growth Markets (Sectors)
Question In the table below is a number of
technology areas. Indicate which ones you believe
have the most growth potential over the next 12
months.
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Best Marketing Value for Money.
2007
2008
39 44 38 26 17 24
Question In the table below is a number of
communications disciplines. Indicate which ones
you believe offer the best value for money in
terms of marketing spend.
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Increase marketing spend per discipline?
Question In which of the following disciplines
do you expect to most increase marketing spend
over the next 12 months?
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Internet Advertising?
Question Do you advertise on the Internet (eg
Google AdWords)?
No 38
Yes 62
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Expectations for Internet Advertising
Question Do you expect to increase or decrease
the expenditure on Internet advertising in 2008?
Decrease 1.9
Remain the same 39.1
Increase 59.1
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Blogging Popularity
Question Do you or your company have a blog or
are you considering to create one in 2008?
Dont know 8.6
Yes, already have one 28.2
No 47.3
Yes, will have one next year 15.9
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Why not?
Fear of negative reaction, response/control 8.5
Question If not why not?
Never thought about it 17.9
Too time consuming 31.6
Dont see the value of it 41.9
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Why is Blogging popular?
Question If yes why do you have (or are
considering) one?
To boost search engine optimisation 9.8
To raise profile 18.8
To improve interaction with public/customers 50.0
To participate in industry debate/issues 21.4
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Search Engines
Disagree Strongly 2.3
Question Do you agree or disagree with the
following statement? Search engines (eg Google,
Yahoo) is the most important development in
marketing in the last 10 years.
Disagree Somewhat 5.9
Agree Strongly 33.9
Neither agree nor disagree 13.1
Agree Somewhat 44.8
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About Eurocom Worldwide

• Eurocom Worldwide is a global alliance of
  independent, privately owned communications
  agencies offering unrivalled expertise in
  international communications campaigns executed
  by local people. Eurocom Worldwide has 29 member
  agencies comprising over 1,400 communications
  specialists and consultants in 64 national
  capitals and centres of commerce around the
  globe. For more information, visit
  www.eurocompr.com