Go Green Choices overcoming barriers to find transportation solutions

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Go Green Choicesovercoming barriers to find
transportation solutions
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Its all about choice
Keep messages simple - people dont need to know
everything that youre doing, but how their
actions can help make a difference.

• TDM is like Power Smart for transportation.
• People making different choices less cars on
  the road less expensive road construction and
  infrastructure costs (and less air pollution)

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Transportation choices in Vancouver

• Go Green Choices provides information to
  employers on the different services available in
  the GVRD, through education and communication
  tools
• TransLink
• Jack Bell Foundation
• Cooperative Auto Network
• Commuter Connections or carpool.ca

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Who is involved and how?

• 70 companies participated in the Commuter
  Challenge 2002
• 104 businesses in Vancouver area participate in
  the Go Green Choices program

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Companies get involved to access benefits

• environmental benefits
• reputation for corporate social responsibility
• economic/morale benefits
• earned media!

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Case Study - VanCity Credit Union

• Why has VanCity increased its sustainable
  commuting to 44of its staff?
• management involvement at CEO level
• sustainability is part of their company mandate
• dedicated staff-time to support the program

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Case Study - Crystal Decisions

• Why has Crystal Decision supported transportation
  choices?
• Employee attraction and retention in high tech
  market

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Case Study - Vancouver International Airport
Authority

• Why is the airport authority interested?
• Part of a larger environmental initiative to
  improve air quality

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Case Study - Ballard Fuel Systems

• Why did Ballard want to get involved?
• Environmental mandate as a green energy provider

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What are some incentives to participate?

• Program includes
• one day training course for workplace
  co-ordinators
• location assessments
• ongoing support and advice
• social marketing prompts
• brochures, guidebooks, and postcards
• and more!

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Employer Pass Program

• Setting up the transit initiative that saves
  employees 15 on monthly bus passes
• Some organizations offer fare saver tickets for
  business travel during the day

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Information on End Use Facilities

• Bike Lockers

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Promotion

• Transportation Fairs
• Brochure Racks Brochures
• Social Marketing Prompts

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Events

• Lunch n learn lunch hour presentations
• Bicycle Workshops
• Quarterly seminars