Joe D 11-08-05

1
36 Cars?

• 1961 VW Convertible
• 1965 Corvair Monza
• 1964 Chevrolet Bel Air
• 1965 Corvette StingRay
• 1966 Corvair Convertible
• 1967 Chevrolet Impala
• 1968 Pontiac Catalina
• 1969 Chevrolet Impala
• 1971 Ford Galaxy 500
• 1972 Volvo 164
• 1973 Ford Gran Torino
• 1972 Ford Pinto Squire

• 1975 Plymouth Valiant
• 1975 VW Sirocco
• 1977 Chevrolet Nova
• 1965 Ford Mustang
• 1978 Chrysler Wagon
• 1960 VW Convertible
• 1980 Dodge Colt
• 1981 Buick Skylark
• 1981 VW Vanagon
• 1983 Toyota Supra
• 1984 Toyota Minivan
• 1986 Jaguar XJ6

• 1972 Mercedes 450 SL
• 1987 Ferrari Mondial 3.2
• 1989 Jaguar XJS Cab
• 1991 Lotus Elan Roadster
• 1992 Ford Explorer
• 1992 Mercedes 500 SL
• 1993 Mercedes 500 SEL
• 1995 Jaguar XJR
• 1996 Jaguar XJ12
• 2001 Chrysler PT Cruiser
• 2003 Mercedes SL 500
• 2006 Mercedes R 500

2
Cars Owned
3
Cars Owned
4
Cars Owned
5
Cars Owned
6
36 Cars

• 1961 VW Convertible
• 1965 Corvair Monza
• 1964 Chevrolet Bel Air
• 1965 Corvette StingRay
• 1966 Corvair Convertible
• 1967 Chevrolet Impala
• 1968 Pontiac Catalina
• 1969 Chevrolet Impala
• 1971 Ford Galaxy 500
• 1972 Volvo 164
• 1973 Ford Gran Torino
• 1972 Ford Pinto Squire

• 1975 Plymouth Valiant
• 1975 VW Sirocco
• 1977 Chevrolet Nova
• 1965 Ford Mustang
• 1978 Chrysler Wagon
• 1960 VW Convertible
• 1980 Dodge Colt
• 1981 Buick Skylark
• 1981 VW Vanagon
• 1983 Toyota Supra
• 1984 Toyota Minivan
• 1986 Jaguar XJ6

• 1972 Mercedes 450 SL
• 1987 Ferrari Mondial 3.2
• 1989 Jaguar XJS Cab
• 1991 Lotus Elan Roadster
• 1992 Ford Explorer
• 1992 Mercedes 500 SL
• 1993 Mercedes 500 SEL
• 1995 Jaguar XJR
• 1996 Jaguar XJ12
• 2001 Chrysler PT Cruiser
• 2003 Mercedes SL 500
• 2006 Mercedes R 500

7
Terrible Choices

• 1961 VW Convertible
• 1965 Corvair Monza
• 1964 Chevrolet Bel Air
• 1965 Corvette StingRay
• 1966 Corvair Convertible
• 1967 Chevrolet Impala
• 1968 Pontiac Catalina
• 1969 Chevrolet Impala
• 1971 Ford Galaxy 500
• 1972 Volvo 164
• 1973 Ford Gran Torino
• 1972 Ford Pinto Squire

• 1975 Plymouth Valiant
• 1975 VW Sirocco
• 1977 Chevrolet Nova
• 1965 Ford Mustang
• 1978 Chrysler Wagon
• 1960 VW Convertible
• 1980 Dodge Colt
• 1981 Buick Skylark
• 1981 VW Vanagon
• 1983 Toyota Supra
• 1984 Toyota Minivan
• 1986 Jaguar XJ6

• 1972 Mercedes 450 SL
• 1987 Ferrari Mondial 3.2
• 1989 Jaguar XJS Cab
• 1991 Lotus Elan Roadster
• 1992 Ford Explorer
• 1992 Mercedes 500 SL
• 1993 Mercedes 500 SEL
• 1995 Jaguar XJR
• 1996 Jaguar XJ12
• 2001 Chrysler PT Cruiser
• 2003 Mercedes SL 500
• 2006 Mercedes R 500

8
Terrible Choices Great choices

• 1961 VW Convertible
• 1965 Corvair Monza
• 1964 Chevrolet Bel Air
• 1965 Corvette StingRay
• 1966 Corvair Convertible
• 1967 Chevrolet Impala
• 1968 Pontiac Catalina
• 1969 Chevrolet Impala
• 1971 Ford Galaxy 500
• 1972 Volvo 164
• 1973 Ford Gran Torino
• 1972 Ford Pinto Squire

• 1975 Plymouth Valiant
• 1975 VW Sirocco
• 1977 Chevrolet Nova
• 1965 Ford Mustang
• 1978 Chrysler Wagon
• 1960 VW Convertible
• 1980 Dodge Colt
• 1981 Buick Skylark
• 1981 VW Vanagon
• 1983 Toyota Supra
• 1984 Toyota Minivan
• 1986 Jaguar XJ6

• 1972 Mercedes 450 SL
• 1987 Ferrari Mondial 3.2
• 1989 Jaguar XJS Cab
• 1991 Lotus Elan Roadster
• 1992 Ford Explorer
• 1992 Mercedes 500 SL
• 1993 Mercedes 500 SEL
• 1995 Jaguar XJR
• 1996 Jaguar XJ12
• 2001 Chrysler PT Cruiser
• 2003 Mercedes SL 500
• 2006 Mercedes R 500

9
Terrible Choices Great choices

• 1961 VW Convertible
• 1965 Corvair Monza
• 1964 Chevrolet Bel Air
• 1965 Corvette StingRay
• 1966 Corvair Convertible
• 1967 Chevrolet Impala
• 1968 Pontiac Catalina
• 1969 Chevrolet Impala
• 1971 Ford Galaxy 500
• 1972 Volvo 164
• 1973 Ford Gran Torino
• 1972 Ford Pinto Squire

• 1975 Plymouth Valiant
• 1975 VW Sirocco
• 1977 Chevrolet Nova
• 1965 Ford Mustang
• 1978 Chrysler Wagon
• 1960 VW Convertible
• 1980 Dodge Colt
• 1981 Buick Skylark
• 1981 VW Vanagon
• 1983 Toyota Supra
• 1984 Toyota Minivan
• 1986 Jaguar XJ6

• 1972 Mercedes 450 SL
• 1987 Ferrari Mondial 3.2
• 1989 Jaguar XJS Cab
• 1991 Lotus Elan Roadster
• 1992 Ford Explorer
• 1992 Mercedes 500 SL
• 1993 Mercedes 500 SEL
• 1995 Jaguar XJR
• 1996 Jaguar XJ12
• 2001 Chrysler PT Cruiser
• 2003 Mercedes SL 500
• 2006 Mercedes R 500

10
Terrible Choices Great choices

• What makes a great choice?
• Consumer Reports? J.D. Power?
• Performance?
• Utility?
• Resale value?
• Reliability?
• Buy or lease?
• Extended warranty?
• Gas mileage? Hybrid? Diesel?
• How do you decide?

11
(No Transcript)
12
Almost Everybody Does.
But not everybody
13
(Who Gave You That Cool Poster?!)
14
Car Nut Advisors on Style and Design

• Robert Cumberford
• Design Editor
• Automobile Magazine

• Tom Matano
• Academy of Art University
• Retired VP Design Mazda

15
Style and Design

• Styling Attracts you.
• Desire. makes you want it

Styling includes image, brand. Irrational.
Important.
16
Style and Design
Design makes you love living with it
Design includes function, performance, utility,
economy
17
Terrible Choices Great choices

• What do want to do with this vehicle?
• Point A to Point B?
• Lowest cost/mile?
• Are you what you drive (?)
• What are you?
• Name a price point I can give you gt 5 great
  choices.

18
A Logical way to Approach the Choice Question
Quality Possible Points
Driver comfort
Rear seat comfort
Features/amenities
Interior styling
Exterior styling
Ergonomics
Performance
Handling
Steering feel
Braking
Ride
Fuel economy
Trunk space
Fun-to-drive
Brand appeal
Other
Gotta-have-it factor
Total Points 100
You decide the relative values.
Total must 100.
19
A Logical way to Approach the Choice Question
Quality Possible Points
Driver comfort 5
Rear seat comfort 0
Features/amenities 5
Interior styling 5
Exterior styling 20
Ergonomics 5
Performance 15
Handling 10
Steering feel 10
Braking 0
Ride 10
Fuel economy 0
Trunk space 0
Fun-to-drive 15
Brand appeal
Other
Gotta-have-it factor
Total Points 100
Joe Ds values for Joe Ds car.
Total must 100.
20
Terrible Choices Great choices

• What do want to do with this vehicle?
• Point A to Point B?
• Lowest cost/mile?
• Are you what you drive (?)
• What are you?

21
Case Study Steve Blank

• Current car Jaguar XJR

22
A Logical way to Approach the Choice Question
Quality Possible Points
Driver comfort 5
Rear seat comfort 5
Features/amenities 5
Interior styling 5
Exterior styling 10
Ergonomics 5
Performance 15
Handling 5
Steering feel 5
Braking 5
Ride 10
Fuel economy 0
Trunk space 5
Fun-to-drive 10
Brand appeal 10
Other
Gotta-have-it factor
Total Points 100
Joe Ds values for Steve Bs car.
Total must 100.
23
Quality Possible Points Jaguar XJR MBZ CLS 55 AMG Chrysler300C Hemi MBZE55AMGWagon
Driver comfort 5
Rear seat comfort 5
Features/amenities 5
Interior styling 5
Exterior styling 10
Ergonomics 5
Performance 15
Handling 5
Steering feel 5
Braking 5
Ride 10
Fuel economy 0
Trunk space 5
Fun-to-drive 10
Brand appeal 10
Other
Gotta-have-it factor
Total Points 100
24
Summary

• A car is a very personal choice

• This is the Golden Age of Cars

• Hey, What About the Cars and Sex Part?

25
Cars and Sex

• Slicker than the inside of Faye Dunaways
  dressing gown. Patrick Bedard
• Describing a Jaguar XJ6
• Car and Driver c1970

26
Cars and SexUpdated

• Slicker than the inside of Catherine
  Zeta-Jones dressing gown.

27
Cars and SexUpdated

• Slicker than the inside of Halle Berrys
  dressing gown.

28
Curiosity Club Cars
29
Summary

• The value of your Ferrari is directly
  proportional to the number of times youve gotten
  it sideways. Ferrari Club of America