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Serving Spanish Speakers

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... fiction & non-fiction reflective of countries of origin of newcomers, audio ... Provide materials that the Spanish-speaking community and patrons want, not just ... – PowerPoint PPT presentation

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Title: Serving Spanish Speakers


1
Serving Spanish Speakers
  • Loida Garcia-Febo
  • Assistant Coordinator, New Americans Program
  • and Special Services
  • Queens Library
  • 2009 ALA Annual Conference, Chicago

2
Hispanic population in the USA 15.1 percent of
the estimated total U.S. population of 301.6
million
http//www.census.gov/Press-Release/www/releases/a
rchives/population/011910.html
3
Why?
  • Increase patronage by Spanish speakers
  • Increased commitment to these speakers
  • Recent immigrants do not speak English or are not
    fluent in English. Such population prefer
    reading in Spanish.

4
How?
5
Community Profile
  • Research and Analysis of Census statistics
  • Contact community organizations
  • Contact churches
  • Obtain information from school districts
  • Consult Yellow Pages

6
Major Sources of Data for Community Analysis
  • U.S. Census Statistics
  • N.Y.C. Department of City Planning Reports
  • N.Y.C. Department of Education Statistics
  • N.Y.C. Department of Health Statistics
  • Journal articles
  • Community organizations
  • Books and studies

7
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8
Queens Residents
  • 55.6 Speak a Language Other than English at Home
  • 48.5 are Foreign Born
  • 26.5 are of Hispanic Origin
  • 18.3 are Asian

Source 2006 American Community Survey, U.S.
Census Bureau
9
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10
Queens ranks 1 in NYC...
  • Hispanics
  • Colombian (78)
  • Peruvian (70)
  • Mexican has increased 333.6, 2nd in NYC

11
Chinese Toddlers(Estimated)
12
Teenagers (Estimated)
13
Senior ResidentsTotal 335,554
14
Queens LibraryNew Americans Program/ Spanish
Collections
  • 1985 Gallup poll showed Hispanics in Queens were
    less aware of library services than other
    immigrant groups
  • 1986 Began Say Sí to your Library campaign
  • Created pamphlets, bookmarks brochures in
    Spanish listing branches with Spanish language
    collections and Say Sí Manual to assist
    non-Spanish speaking staff
  • Distributed to Hispanic community groups,
    churches
  • Enhanced collections with more popular fiction
    non-fiction reflective of countries of origin of
    newcomers, audio-cassettes, videos, books-on-tape
    magazines
  • Increased number of programs celebrating Hispanic
    cultures

15
  • 2003 Launch of Bienvenidos a Queens web site
  • Spanish language site for newcomers to link them
    directly with community agencies providing
    services in Spanish, as well as with Queens
    Library services designed for Spanish speakers

16
Bienvenidos a Queens web site
(www.bienvenidosaqueens.org)
17
2005-06 Hispanic Marketing Campaign Bring new
QL organizational branding (Queens Library Enrich
your Life) to Hispanic communities with
newspaper ads, advertising on sides of buses and
bus shelters (Faces campaign- I am your Queens
Library) Focus on summer reading program for
kids and teens and library card registration
drive with newspaper ads in Spanish language
press and home circular mail drop in Hispanic
neighbourhoods
18
Spanish Language Faces Campaign
19
Cultural Arts
20
Coping Skills Program Partnership with the
Queens Health Network
21
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22
WorldLinQ
Selection of Web sites in international languages
(www.worldlinq.org)
23
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24
Coping Skills Books
25
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26
Online Resources
27
Adults
  • Author Talks
  • Films
  • Centro Puertorriqueno at Hunter College, City
    University of New York http//centropr.org/lib-arc
    /film-and-video.html
  • Dominican Studies Institute, City University of
    New York at City College http//www.ccny.cuny.edu/
    dsi/avcollection.htm
  • Poetry
  • Slide-Lecture presentations

28
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32
Collection Development
33
Adult Collection
  • Adult fiction should include the original
    literature of the countries as well as
    translations of American bestsellers

34
Adult Collection
  • Adult non-fiction mirrors the subjects found in
    the English collections, with emphasis on
    information that will help quick adaptation to
    the U.S.

35
Children Collection
  • The children collections should include original
    work from Latin America and many bilingual
    English/Spanish titles Selected keeping in mind
    library policy regarding children books.

36
Recommendations
  • Solicit input from patrons regarding their
    reading interests and information needs.
  • Network with colleagues and professionals in
    local community agencies to select materials
    based on current and validated input.

37
Recommendations
  • Provide materials that the Spanish-speaking
    community and patrons want, not just what staff
    think they want.

38
Recommendations
Bilingual Publications, Inc. Lectorum
Brodart / Books on Wings Baker and Taylor
  • Develop relationships with vendors.

39
Recommendations
  • Content should be as current as possible and
    accurate, particularly in areas of
  • medical, legal and scientific information.

40
  • Loida Garcia-Febo
  • Loida.Garcia-Febo_at_queenslibrary.org
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