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Media literacy in the elementary classroom

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Media literacy in the. elementary classroom. Pay no attention to the man behind the curtain ... the techniques used by them, and the impact of these techniques. ... – PowerPoint PPT presentation

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Title: Media literacy in the elementary classroom


1
Media literacy in theelementary classroom
  • Frank Baker media educator
  • Fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • www.frankwbaker.com

March 22, 2007
2
Media literacy in theelementary classroom
  • Pay no attention to the man behind the curtain

3
Media literacy in theelementary classroom
  • Literacy/text (in 2007) mean more than just
    printed words on a pageWe must acknowledge the
    powerful force that visual media play
  • in the lives of our students

4
Media literacy in theelementary classroom
  • It is a good idea to think and talk about what
    we see/hear on the screen
  • All media are made by storytellers
  • Some storytellers are more trustworthy than
    others
  • Media storytellers use pictures (and sound) to
    tell stories languages used make thinks look
    different than they might be in real life
  • Rules in our home might be different than rules
    on TV or computer
  • Dr. Faith
    Rogow, Early Childhood Expert/Media educator

5
Media literacy in theelementary classroom
  • Revised ELA Standards
    Guiding Principle 8 An effective English
    language arts curriculum provides for literacy in
    all forms of media.

6
(No Transcript)
7
Media literacy in theelementary classroom
Multi-tasking digital natives
8
Media literacy in theelementary classroom
  • Our students are growing up in a world
    saturated with media messagesyet, they (and
    their teachers) receive little or no training in
    the skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects.
    R.Hobbs, Journal Adult Adolescent Literacy,
    February 2004

9
Media literacy in theelementary classroom
  • So what is media literacy?
  • Spend the next few minutes drafting a personal
    definition.

video
10
Media literacy in theelementary classroom
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products.  Media Literacy Resource
    Guide, Ministry of Education Ontario, 1997

11
Media literacy is
  • Set of skills, knowledge, abilities
  • Awareness of personal media habits
  • Understanding of how media works
  • Appreciation of medias power/influence
  • Ability to discern critically question/view
  • How meaning is created in media
  • Healthy skepticism
  • Access to media
  • Ability to produce create media

12
Media literacy key concepts
  • All media are constructed
  • Media use unique languages
  • Media convey values and points of view
  • Audiences negotiate meaning
  • Media power and profit


  • Source
    Center for Media Literacy

13
Media literacy questions
  • Who produced/created the message?
  • For what purpose was it produced?
  • Who is the target audience?
  • What techniques are used to attract attention
    increase believability?

14
Media literacy questions
  • Who or what is left out why?
  • Who benefits from the message being communicated
    in this way?
  • What lifestyle is promoted?
  • How do you know what it means?
  • Where can you go to verify the info?

15
Media literacy my approach
  • Visual literacy (photography)Media
    incorporating imagesMoving images ( TV, film)

16
Visual literacy
  • Take a look at some images

17
Advertising ( using images)
  • Understanding techniques of persuasion

18
Understanding signs
  • What are signs?What are their purposes? What
    do they say?
  • How is color used? Why are they
    here?

19
Moving images ( TV film)
  • Languages of TV Film
  • Camera
  • Lights
  • Sound (including music)
  • Editing (post production)
  • Set design
  • Costumes
  • Actors expressions

20
Camera angles/positions
  • Where is the camera?
  • Why is it there?
  • What does its angle
  • communicate to the
  • audience?

21
  • "If video is how we are communicating and
    persuading in this new century, why aren't more
    students writing screenplays as part of their
    schoolwork? Heidi
    Hayes Jacob

22
Introducing scripts terms
  • Every script includesAUDIO (everything you
    hear)
  • VIDEO (everything you see)

23
Examples commercial
  • Cell phone ad
  • Cell phone script
  • Toy Ad 1
  • Toy Ad 2
  • Toy ad analysis worksheet

24
Examples Film
  • Read the screenplay example
  • Read the first two pages from
  • Because of Winn-Dixie
  • Storyboard this scene from your groups POV

25
Example Film
  • Grocery Store scene
  • Storyboard
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