Overdoing Gender: A Test of the Masculine Overcompensation Thesis - PowerPoint PPT Presentation

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Overdoing Gender: A Test of the Masculine Overcompensation Thesis

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Do men overcompensate when faced with masculine insecurity? ... Interest in an SUV (Car-Buying Vignette: Desirability, $$, Favorite, Likely to Buy) ... – PowerPoint PPT presentation

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Title: Overdoing Gender: A Test of the Masculine Overcompensation Thesis


1
Overdoing GenderA Test of the Masculine
Overcompensation Thesis
  • Robb Willer
  • Cornell University

2
Masculine Overcompensation Thesis
  • Men react to masculine insecurity with extreme
    demonstrations of masculinity.

3
Research Questions
  • Do men overcompensate when faced with masculine
    insecurity?
  • Do everyday examples of extreme masculinity
    originate in masculine insecurity?

4
Freudian Reaction Formation
  • Converting a socially unacceptable trait into its
    opposite (Baumeister et al.1998)
  • More homophobic men also more aroused by
    homoeroticism (Adams, Wright, and Lohr 1996)

5
Theoretical Background
  • Theories of Masculinity (e.g. Connell 1987)
  • Theories of Identity (e.g. Maass et al. 2003)

6
Masculine Overcompensation
  • Franz Neumanns analysis of the roots of 3rd
    Reich in WWI emasculation

7
Masculine Overcompensation
  • 2) (Big) Gun ownership

8
Masculine Overcompensation
  • 3) Operation Resolute Sword in Fallujah

9
Still More Overcompensation
  • 4) Men who buy big, powerful sports cars may be
    overcompensating

10
Study Design
  • Gender Identity Survey (Bem Sex Role Inventory)
  • Survey Feedback (Gender Identity
    Confirming/Disconfirming)
  • -This creates a 2 x 2 design. Participants
    Male/Female, Gender Identity Feedback
    Confirming/Disconfirming
  • 3) Assessment of Dependent Measures

11
Dependent Measures
  • Interest in an SUV (Car-Buying Vignette
    Desirability, , Favorite, Likely to Buy)
  • Support for Iraq War (Approve Bushs handling,
    Approve of Invasion)
  • Homophobic Attitudes (Support Same-Sex Marriage
    Ban, Feel Homosexuality is Immoral, Support Gay
    Rights Movement)
  • Persistence on a Strength Test

12
Hypotheses
  • Men given gender identity-disconfirming feedback
    will
  • Hypothesis 1 Express greater interest in
    purchasing an SUV
  • Hypothesis 2 Express greater support for violent
    military action
  • Hypothesis 3 Express more negative attitudes
    towards homosexuality and
  • Hypothesis 4 Persist longer on a test of
    strength.

13
SUVs (Women)
14
SUVs (Men)
15
More DVs (Women)
16
More DVs (Men)
17
Conclusions
  • Masculine Overcompensation thesis receives
    significant support
  • Masculinity-insecure men also more ashamed,
    guilty, upset and hostile
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