BBC RADIO 1

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BBC RADIO 1 A CASE STUDY
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Radio 1 - 2009

• The authentic voice of young Britain
• The BIGGEST youth music station in Europe
• Reaches 13 million consumers a week
• New Music at its core.
• Nearly 50 of the UKs 15 24 year olds listen
  to Radio1.
• Consumers listen for nearly 11 hours a week

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bbc.co.uk/radio1 - 2009

• 1.2 million Unique Users a week
• 500,000 SMS texts to Radio on a good month

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The Radio 1 Cone
Scenesters
Restless
Contented
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MeI deal inWebsites, TV Programmes, Video,
Photos, Mobile Phones, MP3 players, Social
Networking Sites, Radio Shows, DAB sets,
Interactive TV, Music Downloads,News, Features,
Live Events, Gaming
And it does my head in.
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Clutter of a Young Persons mind
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Radio 1 faced lots of little threats
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An Analogy
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We have to nurture the trunk and branches
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But to make it healthy and green.
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We have to be
Useful
Personal
Open
Loved
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Mobile
Browse
SMS/MMS in out
Sideload
Applications