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Media literacy, teaching standards

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National Institutes of Health, Yale University and the ... 1. teach kids to be smart media users. 2. lawmakers should underwrite media education efforts ... – PowerPoint PPT presentation

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Title: Media literacy, teaching standards


1
Media literacy,teaching standards health
  • Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
    Clearinghousewww.frankwbaker.com

SLIS 220, Tuesday January 27, 2009
2
Media literacy,teaching standards health
  • National Institutes of Health, Yale University
    and the California Pacific Medical Center experts
    analyzed 173 studies

3
Media literacy,teaching standards health
  • The studies offered strong evidence that
    children who get more media exposure are more
    likely to become obese, start smoking and begin
    earlier sexual activity than those who spend less
    time in front of a screen.

4
Media literacy,teaching standards health
  • .studies also indicated more media exposure also
    was linked to drug and alcohol use and poorer
    school performance

5
Media literacy,teaching standards health
  • Recommendations1. teach kids to be smart
    media users2. lawmakers should underwrite media
    education efforts

6
What do teaching standardssay about media
health?
  • SOUTH CAROLINA HEALTH ED
    Standard 4Analyze the influence of
    personal beliefs, culture, media, technology and
    other factors on health.

7
What is media literacy?
  • Take a few minutes to write your own definition
    and then be prepared to share.

8
Media Literacy
  • .the ability to access, analyze,
  • interpret and produce media
  • (communication) in a variety of
  • ways

9
Media Literacy
  • is concerned with helping students develop an
    informed and critical understanding of the nature
    of mass media, the techniques used by them, and
    the impact of these techniques.
    More specifically, it is education that aims to
    increase the students' understanding and
    enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. "

10
ML Core Concepts
  • All media are constructions
  • Media are languages with their own sets of rules
  • Different people see the same messages
    differently
  • Media convey values and points of view
  • Media power profit

11
Critical Thinking Questions
  • Who created/paid for the message?
  • What is the messages purpose?
  • Who is the target audience?
  • What techniques are used to get attention make
    it believable?
  • Who/what is omitted and why?
  • Who benefits?

12
Visual Literacy
  • Lets apply the critical thinking
  • questions to some images

13
Tobacco Marketing Advertising
14
Tobacco How to Read An Ad
  • Colors
  • Slogans
  • Expressions
  • Surgeon
  • Generals
  • Warning

IngredientsCameraAngles Text Sub-textStory
15
Tobacco How to Read An Ad
  • WORDS read all of the words on the page,
    even the smallest fontIMAGES-what is the
    location?-what are the people doing?-describe
    their expressions-what colors are used?-what
    lifestyle is conveyed?

TECHNIQUES OF PERSUASIONhappinesssex
appealmaturityhealthyslim bodyindependencesoc
ial acceptancecoolnessromanceescaperelaxation
16
Counter Advertising
17
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