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Industry news

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... all broadcast TV networks, radio networks by audience, and web ... Contains news stories, blog, and a forum where users can discuss issues with other users ... – PowerPoint PPT presentation

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Title: Industry news


1
Industry news
2
Overview
  • Objectives
  • Brief overview of the industry
  • Why its important to know what is going on in
    the industry
  • How to keep up to date tips/suggestions
  • An overview of each industry news site with
    examples
  • Summary

3
Objectives
  • Give you a guide to each of the main industry
    websites
  • Enable you to effectively seek out relevant
    information
  • Gain a basic understanding of the media industry
    as a whole with a deeper understanding of how
    search plays a part in it

4
Introduction
Introduction
  • Search Engine Marketing (SEM) is part of the
    Media Industry
  • The Search Engine Market is a fast paced industry
    which changes on a regular basis
  • It is important to have up to date knowledge of
    the industry in order to keep ahead of the game
    and to have a rounded knowledge of the whole of
    the industry

5
Industry News
  • Check industry websites on a daily basis
  • Find information on news, stories, search tips
    and search ideas
  • Get an overview of all aspects of the media but
    particularly paying attention to updates on
    search
  • Inform colleagues of any important/relevant news
    stories
  • Subscribe to industry sites newsletters
  • Information straight to your inbox on a regular
    basis
  • Sign up to receive daily or weekly alerts
  • Monthly newsletters

6
Industry News Sites
7
Industry News Sites
URL http//www.brandrepublic.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

8
Industry News Sites
  • Background
  • Part of Haymarket Publishing
  • Available Online/Offline?
  • Brand Republic and home to Campaign magazine
    and Marketing magazine on the web.
  • What do they specialise in?
  • Advertising, marketing, public relations and new
    media
  • What is included on their site?
  • 40 news stories a day
  • Archive of 250,000 news stories
  • Advertise over 2,000 jobs
  • Top five industry advertising and media stories
    online by 9am
  • Covers news on Advertising, Creative, Design,
    Digital, Direct Marketing, Marketing, Media and
    PR
  • Insight with analysis and comment
  • Statistics to back up business cases
  • Monitoring competitors
  • Basic how to guides for the entry-level end of
    the market

9
Example news story
  • Google beat Microsoft and Yahoo! to supply
    search services for the social networking site
    MySpace.

10
Industry News Sites
URL http//www.mediaweek.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

11
Industry News Sites
  • Background
  • US based publication
  • Affiliate sites- Adweek and Brandweek
  • Available Online/Offline?
  • Mediaweek is an extension of Mediaweek magazine
  • What do they specialise in?
  • Provide insight, news and analysis on the media
    industry.
  • What is included on their site?
  • Top 10 directories for consumer magazines by
    circulation, daily newspapers by circulation,
    cable TV networks by subscribers, all broadcast
    TV networks, radio networks by audience, and web
    brands by unique viewers
  • Affiliate site Adweek provides job search
    facility and CV workshop

12
Example news story
  • Google report click fraud auditing firms are
    estimating incorrect data.

13
Industry News Sites
URL http//revolutionmagazine.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

14
Industry News Sites
  • Background
  • Launched as a monthly magazine in June 1997 by
    Haymarket
  • Publishing to help marketers learn new strategies
    for business success.
  • Available Online/Offline?
  • Weekly magazine and regularly updated website
  • What do they specialise in?
  • Digital economy
  • What is included on their site?
  • Provide news, features, reports, case studies and
    in-depth analysis
  • They aim to place digital economy in context in
    an overall business strategy including
  • Information on marketing and promotion
  • E-commerce
  • Supply chain management
  • Customer service
  • Internal communications
  • Data management

15
Example commentary
  • Commentary from Dan Clays, MD at Quantum

16
Industry News Sites
URL http//www.seroundtable.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

17
Industry News Sites
  • Background
  • Report on the most interesting threads taking
    place at the SEM (Search Engine Marketing) forums
    and provide a synopsis of threads.
  • Available Online/Offline?
  • Only available online
  • What do they specialise in?
  • Search Engine Marketing
  • What is included on their site?
  • Relevant/interesting threads
  • Synopsis of threads
  • Single source to locate interesting SEM threads
  • Cover 11 different SEM forums daily
  • The reader has opportunity to submit threads they
    would like to be reviewed

18
Example forum thread
  • PPC Fraud
  • Are we resigned to accepting it?
  • Google and Yahoo seem to have no real incentive
    to combat problem

19
Industry News Sites
URL http//www.searchenginewatch.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

20
Industry News Sites
  • Background
  • Replaced A Webmaster's Guide To Search Engines
    created by Danny Sullivan
  • Available Online/Offline?
  • Online only
  • What do they specialise in?
  • Search Engine Marketing
  • What is included on their site?
  • Contains news stories, blog, and a forum where
    users can discuss issues with other users
  • Provides search tips, resources ratings,
    statistics and listings to help improve your
    searching techniques.
  • Explains technical side of search engines-how
    things work and how well they work
  • Committed to tracking search engine news,
    important changes, and providing quality
    information about these tools

21
Example news story
  • Understanding searcher behaviour is important-it
    can help maximise value and effectiveness
  • Searchers interact with Search Engines in
    different ways
  • 35 of online shoppers
  • reported loyalty to one SE
  • 53 used two or three SEs
  • Only 10 used 4 or more SEs

22
Industry News Sites
URL http//www.search-engine-war.co.uk
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

23
Industry News Sites
  • Background
  • Search Engine War provide news on Search Engine
  • Marketing and include categories on Enterprise
    search, Meta search, Pay per Click, Search Engine
    Marketing and Search Engine Optimisation
  • Available Online/Offline?
  • Online only
  • What do they specialise in?
  • Search Engine Marketing
  • What is included on their site?
  • The site posts news blogs which users can comment
    on
  • Archives of all news blogs date back to April
    2005

24
Example news blogs
  • Google click settlement rumour is not a hoax
  • If owed money from Google and can prove
    fraudulent click activity then can make a claim

25
Industry News Sites
URL http//www.cnet.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

26
Industry News Sites
  • Background
  • Part of the CNet company who review thousands of
  • digital technology products each year including
    computers,
  • mobile devices, cameras and camcorders,
    software, online services and much more
  • Available online/offline?
  • Online only
  • What do they specialise in?
  • Digital Media including technology, advertising,
    threats and viruses, wireless, entertainment,
    search and financial data
  • What is included on their site?
  • CNet News provides breaking technology, news
    coverage, features, and special reports

27
Example news story
  • UK online advertising overtakes magazines
  • Raked in 2.48 billion last year
  • Is worth 3 times the UK radio-advertising market
  • Online advertising is the 4th largest display
    advertising medium in the UK

28
Industry News Sites
URL http//www.netimperative.com
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

29
Industry News Sites
  • Background
  • Consider themselves to be the leading UK online
    publishing company
  • Available online/offline?
  • Online only
  • What do they specialise in?
  • Digital Market
  • What is included on their site?
  • Provide a range of information, research and
    event services for businesses, consumers,
    observers and commentators interested in the
    digital market
  • The companys focal point is their news section
    and they send out weekly and monthly newsletters
    to keep their readers up to date
  • The site also includes information on market
    commentary, opinion, features, case studies,
    profiles, research and statistics
  • All the content is archived and the site has up
    to 5 years of coverage

30
Example news stories
  • Agency.com revamp Sainsburys bank website and
    create new micro site.

31
Industry News Sites
URL http//www.nma.co.uk
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

32
Industry News Sites
  • Background
  • Claim to be the UKs only weekly magazine
    covering the business of interactive media
  • Available online/offline?
  • Available online and as a weekly magazine
  • What do they specialise in?
  • Interactive media
  • What is included on their site?
  • Provide exclusive news, informed analysis,
    thought provoking commentary and in-depth
    features
  • NMA concentrates on the business opportunities
    rather than on technology
  • Cater for all levels of experience
  • Provide online workshops, explain guides and
    introductions to key areas of e-business
  • Also provides a job search function, a research
    section for all the latest data about usage of
    interactive media in the UK, a supplier directory
    and a list of the top 100 interactive agencies

33
-
Example news story
  • Icstis, a premium rate service regulator, to
    investigate Big Brothers mobile voting providers
    after receiving 2, 700 complaints.

34
Industry News Sites
URL http//www.sempo.org
  • What do they cover in their site?
  • News ?
  • Research ?
  • Commentary/analysis on news stories ?
  • Archives ?
  • Reports ?
  • Case Studies ?
  • Forum ?
  • Blog section ?
  • Search tips ?
  • Statistics ?
  • Job section ?

35
Industry News Sites
  • Background
  • SEMPO (Search Engine Marketing Professional
    Organisation)
  • are a non-profit professional association who
    work towards
  • increasing awareness and promoting the value of
    Search Engine Marketing
  • worldwide
  • SEMPO fund advertising campaigns, outreach
    activities, events and press
  • Available online/offline?
  • Online only
  • What do they specialise in?
  • Search Engine Marketing
  • What is included on their site?
  • Library resource centre including articles,
    research, editorials, case studies, links to SEM
    tools, newsletters, and educational information
    and webinars
  • Press room- Press releases, SEMPO in the news,
    and SEM in the news
  • Jobs board

36
Summary
  • What the industry is and how search engine
    marketing fits into it
  • Why it is important to keep up to date with the
    industry
  • How to keep up to date
  • A brief overview of each news site- who they are
    and what they offer
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