Desktop%20Publishing%20Carnegie-Mellon%20University%20Spring%202001

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Desktop PublishingCarnegie-Mellon
UniversitySpring 2001

• Dave WattersonArt Director, GATF
• wttrsn_at_aol.com
• dwatterson_at_gatf.org

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Paper

• The cost of paper represents 3040 of the total
  cost of a typical printing job.
• Upgrading papers is usually a simple and often
  dramatic way of improving the appearance a project

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Paper Choice

• In addition to cost the paper choice affects
  every aspect of the printing and finishing and
  delivery process.

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Five major Grades of Paper

• Bond
• Uncoated book (offset)
• Text
• Coated book
• Cover

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The Most Reliable Papers for specific projects

• Letterhead, envelopes, certificates and legal
  documents
• White 24 wove 25 cotton bond

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The Most Reliable Papers for specific projects

• Photocopies, laser printing, notepads, fliers,
  statement stuffers
• White 20 wove 4 bond

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The Most Reliable Papers for specific projects

• Newsletters, brochures, direct mailers, booklets,
  staff directories (any project which is primarily
  type and spot ink colors).
• 60 smooth 1 offset

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The Most Reliable Papers for specific projects

• Newsletters, brochures, catalogs, labels,
  calendars, maps, small posters (products which
  require bright colors and faithful halftones).

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The Most Reliable Papers for specific projects

• Covers of books, calendars and programs,
  membership cards, menus, dividers in binders
• White 8-point or 10-point C1S Cover

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The Most Reliable Papers for specific projects

• Announcements, envelopes, presentation folders,
  coupons, and tickets
• Light blue or gray 80 felt text

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The Most Reliable Papers for specific projects

• Business cards, covers for premium presentations
• Light blue of gray 65 felt cover

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Paper Characteristics

• Color Brightness
• Opacity Surface
• Grain Weight

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Paper Color

• The whiter is largely an subjective
  determination
• Whiteness is dependent upon the manufacturing
  process, bleach and other chemicals make pulp
  white.
• The same paper can change color from run to run

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Paper Brightness

• Brightness is a result of the quantitative
  measurement of reflectance
• Most papers have brightness ratings between
  6090 brightness

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Paper Opacity

• Opacity is measured on a scale of 1100
• Most papers fall in the 8098 range
• Opacity increases with basis weight and bulk

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Paper Surface

• Calendering in the papermaking process determines
  the surface texture of paper
• The surface determines how easily paper accepts
  ink

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Paper Grain

• During papermaking fibers become aligned, the
  result is grain
• When fibers run parallel to the length of a sheet
  it is called grain long
• When paper fibers run crosswise it is referred to
  as grain short

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Paper Weight measurement

• Basis Weight is expressed in pounds and is
  figured using one ream (500 sheets) at the
  sheets basic size.
• 80 (2503380)

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Paper Caliper

• Paper thickness is defined as caliper.
• It is measured to the thousandths of an inch and
  expressed as point size
• Stock called 7-point is .0070 and abbreviated 7pt.

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Paper Bulk

• Bulk refers to the comparative thickness of a
  sheet relative to its basis weight.
• Caliper and bulk are not related to basis weight

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Paper Quantities

• Reams consist of 500 sheets
• Cartons of paper weigh approx. 150 pounds but may
  contain any number of sheets depending upon size
  and basis weight
• Paper distributors use cartons as units of sale

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Specifying Paper

• Quantity Size
• Grain Direction Weight
• Color Brand name
• Texture/Finish Grade

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Contacting me

• I dont have an office on campus and really work
  all day
• Please e-mail me and I will set up a meeting time
  as quickly as possible

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Thanks for your attention! Now lets head over
to the lab(CFA Room 318)