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Creating a Chapter Website with Blogging Technology

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Include a news section or blog. Gives people reason to come back. Offer RSS feed. 9 ... Politics and legislation. But use caution this is a. public site! ... – PowerPoint PPT presentation

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Title: Creating a Chapter Website with Blogging Technology


1
Creating a Chapter Website with Blogging
Technology
Summer Institute 2009
2
Do you have a chapter website?
  • If so, improve it! If not, CREATE one!
  • BUT, you must really WANT to do it
  • Creating and maintaining a chapter website takes
    time and dedication and money (if you want
    gadgets gizmos)

3
Best practice no. 1
  • Know your sites purpose up front
  • Meet with leaders
  • List your goals
  • Solicit support

4
Best practice no. 2
  • Make sure your sites purpose is immediately
    apparent
  • Mission statement
  • Link to About page

5
Best practice no. 3
  • Make sure your content takes center stage
  • Design is nice, but content is king
  • Consider multi-media elements

6
Best practice no. 4
  • Make your site volunteer-friendly and
    action-oriented
  • Easy to get involved
  • Step by step directions

7
Best practice no. 5
  • Make your site media-friendly
  • Make it easy for local media (and bloggers) to
    find info on your site

8
Best practice no. 6
  • Include a news section or blog
  • Gives people reason to come back
  • Offer RSS feed

9
Best practice no. 7
  • Make sure your website is consistent with your
    other promotional materials
  • Logos
  • Print materials

10
Its easy! You can use blogging technology!
  • For the quick and dirty try
  • WordPress online download
  • Blogger online
  • TypePad download
  • MovableType download

11
Whats in a ( domain ) name?
  • For the CTA website, its www.cta.org (short,
    easy to remember acronyms are good)
  • Get registered (or not) -- internic.net
    networksolutions.com

12
Now try this to get ideas for your website
  • Explore the CTA website
  • Examine the home page
  • Drill into the various sections of the site

13
Next
  • Look at other websites try CTA Local Chapters
    for ideas
  • Review these sites (and others)
  • Sweetwater Education Association
  • http//www.seacta.org/website/index.php
  • United Educators of San Francisco
  • www.uesf.org

14
Desired elements for every local website
  • Be sure your Association name
  • and logo are prominently displayed
  • Have symmetrical elements / compartments
  • Use graphical elements

15
And have links to
  • Who We Are / Contacts
  • Local chapter / district news
  • Links to local newsletters
  • Calendar of events
  • Tips for parents

16
Additional items for your site
  • Bargaining information and negotiations updates
  • Membership information and benefits
  • Politics and legislation
  • But use caution this is a
  • public site!

17
Optional Items
  • Discussion boards / chat rooms
  • Members only sections
  • E-commerce sites
  • Advertising banners

18
Tips for success
  • Articles should be capsulated, bulleted
  • Update your website frequently
  • Proofread, proofread, proofread

19
Offer conveniences
  • From the Government Action section,teachers and
    the public canwrite to their lawmakers
  • And be
  • CREATIVE

20
Recent creative touches
  • Read Across America Photo Album
  • Day of the Teacher Materials
  • Teachers Voice Radio Campaign
  • TV Commercials
  • David A. Sanchez School Site Visits

21
Things to keep in mind
  • Keep your website on your hard drive
  • Keep it current

22
Always promote your website
  • In your newsletter
  • With give-aways
  • By word of mouth
  • On bulletin boards

www.cta.org
23
Sneak Peek at the NEW cta.org!
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