I servizi innovativi del radiomobile Il ruolo di TIM

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eEUROPE_at_MILANO.IT/SE
Swedish-Italian ICT-Forum
WIRELESS APPLICATIONS
Mauro SentinelliTelecom Italia MobileManaging
Director
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WIRELESS APPLICATIONS 1/3

• They represent the core for a new golden age of
  telecommunication
• They give to the customer the possibility of
  using new technologies and services on the move
• They satisfy all the needs of different class of
  users
• They give to the customer the chance to increase
  the quality of life.

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WIRELESS APPLICATIONS 2/3

• Wireless Services are available
• With different technologies
• WAP (Wireless Application Protocol)
• GPRS (General Packet Radio System)
• BLUETOOTH
• SAT (SIMToolkit Application)

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WIRELESS APPLICATIONS 3/3

• With different devices
• MOBILE HANDSETS
• PDA
• NOTEBOOK

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VAS KEY SUCCESS FACTORS
Interactivity is the key
Optimising the whole chain is the path
Contents
Network
Terminals
WAP
BSC
HTML
SRB
Radio
Gateway
Backbone
XML WML Framing
Processing power Browser (WAP/HTML) Caching Compre
ssion/Decompression
SMS WAP GPRS UMTS
Caching Compression/Decompression
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WIRELESS ENTERTAINEMENT
DOWNLOAD OF RING TONES/ICONS/PICTURES/PHOTOS
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GPRS INTERNET BROWSING

• High throughput
• Easy to use
• Internet browsing on the move
• Compliant with all devices

• Internet Browsing
• Intranet Browsing
• Business E-mail Checking

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i-TIM Gprs killer applications
Picture Messaging
Kodak Picture Mobile send pictures (mobile
postcards) from Pc or mobile to mobile phones
Multimedia messaging
Music dedication messages
?
Receives interactive dedication messages with
photo, or movie attachment
?
?
Users can select any track to dedicate to a
friend via TIM-dedication
?
?
?
?
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GPRS VIDEO CONFERENCE
Video Conference
Pc Web Cam
Pc Web Cam
GPRS
GPRS

• Packet Switch Connection in order to use the
  higher capabilities of the GPRS technology
• In this way it is possible to have a conference
  call on the move

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GPRS APPLICATION
GOAL SERVICE
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LOCATION BASED SERVICES

• The network is able to find the customers
  location on real time. This solution gives to the
  user
• the possibility to visualise in each device the
  map of a path to a desired destination.
• the possibility to have information about the
  location of the nearest entertainment or
  emergency sites.
• the possibility to have, on real time,
  information about the traffic in the area where
  he is.

AN HIGH IMPROVEMENT OF QUALITY OF LIFE
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WIRELESS EASY PAYMENTS
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INTERACTIVE SIM / PUBLIC OPINION POOL
Features
The Sim Card includes a SAT application used to
make public opinion polls submitting some
standard questions. It is also possible to
install in the SIM card a new group of questions,
using an SMS, which could be stored in the SIM
Card or deleted after the poll. All the
information can be secured and encrypted. This
solution allows customers, especially business
customers, to do public polls in real time in
order to know the taste of their users and to
obtain a profile of the market.
Fixed Part
POOL
DATIM
General Info
Name?
Surname?
Age?
DA12345
Do you like to drink wine?
YES
Question 1
NO
Variable part
DA67890
YES
Do you read newspaper?
Question 2
How many?
NO
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ADVERTISING
Through a solid customer profiling system TIM
points at a new business model the use of the
mobile handset as a real new medium. Assets
high penetration level, one-to-one marketing
opportunities, suitability for campaigns with a
well-defined target.
ADVERTISING AGENCY
CONTENT PROVIDERS
MEDIA AGENCY
Slogans, promotions
Categorized content
TIM

Campaign Reports
Service subscription/ customer profiling
DB campaigns
Elaboration of content
Location based services
Control, Service enabling disabling
DB customers
Content/Advertising
Network based Localikzation
END-USER