Alwyn Lindsey

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Alwyn Lindsey AP Archive Online Opportunities for
Archive Footage
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How it Was

• 97 of archive revenue from TV and Home Video in
  1999

• Nearer 75 in 2007

• New Media now a viable video proposition

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The Platforms
IPTV/VOD

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The Platforms
Websites and Intranets

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The Platforms
Electronic Publishing

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The Platforms
Education

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The Platforms
Mobiles

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The Platforms
B2C

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Issues for Archives

• Contextualisation

• Who to target?

• Pricing and Rights

• Fulfilment

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Conclusions

• Market is changing

• Extremely exciting opportunities

• Digital markets need digital content

• Customer bases might not change too much

• Pricing has to be carefully set

• Need for commercial realism

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