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Title:

Alwyn Lindsey

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... Lindsey. AP Archive. Online Opportunities for Archive ... Pricing and Rights. Fulfilment. Conclusions. Market is changing. Extremely exciting opportunities ... – PowerPoint PPT presentation

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Title: Alwyn Lindsey


1
Alwyn Lindsey AP Archive Online Opportunities for
Archive Footage
2
How it Was
  • 97 of archive revenue from TV and Home Video in
    1999
  • Nearer 75 in 2007
  • New Media now a viable video proposition

3
The Platforms
IPTV/VOD

4
The Platforms
Websites and Intranets

5
The Platforms
Electronic Publishing

6
The Platforms
Education

7
The Platforms
Mobiles

8
The Platforms
B2C

9
Issues for Archives
  • Contextualisation
  • Who to target?
  • Pricing and Rights
  • Fulfilment

10
Conclusions
  • Market is changing
  • Extremely exciting opportunities
  • Digital markets need digital content
  • Customer bases might not change too much
  • Pricing has to be carefully set
  • Need for commercial realism

11
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