Cristian Pantazi

1
HotNews.ro, the leading news-website in Romania

• Cristian Pantazi
• HotNews.ro

2
Short history

• October - December 1999 the first news web-site
  in Romania was set up by a group of (business)
  journalists as an On-line Press Review
• 2000 the first budgets - with a few hundreds of
  dollars per month
• 3 October 2000 the first official ranking
  trafic.ro the first statistics 200 unique
  visitors per day
• 2001 English section
• 2002 the first own reports (and investigations)
  in a climate dominated
• by pressures on media
• 2004 the first video streaming experiments in
  Romania
• multimedia investigations on TVWeb.ro
• 2005 the web-site is rebranded in HotNews.ro
  all projects
• (investigations.ro, tvweb.ro) are integrated
• 2008 m.hotnews.ro (mobile phone version).

HotNews.ro in 2006
3
Today

• 800,000 unique visitors per months
• 12,000,000 page views
• 3,500,000 visits
• 75,000-80,000 unique visitors daily (Google
• Analytics)?
• fully original content
• 160-200 reports daily
• 500-700 comments daily
• forum community with about 3,400 members
• 35,000 registered users

4
Uniques

• The unique on-line only daily, 24 h per day
  updated.
• HotNews.ro newsroom(50, 50 professional
  journalist, highly-reputed editors)?
• Multimedia Daily- journalistic reports delivered
  text, audio, video or jpg.
• Business audience (office people)?
• Business coverage, economic policies, high-tech,
  emerging arias, media, marketing, media, and
  advertising.
• A competitive advantage continuous updating, a
  very fast news service by delivering, free of
  charge, hot news items to Internet users.

5
Agenda setter

• credible reporting, frequently cited in the media
• independent media outlet
• highly reliable
• professional journalists
• interactive
• high loyalty among users.

6
Multimedia co-productions

• Radio debate with Deutsche Welle and Radio France
  International (the Romanian services)
• (2008)?
• BBC Discussion of the week (2007-2008)?
• 7 days interactive video co-production with
  TVR2, the second channel of the public service
  broadcaster TVR Top 7.ro (2006-2007).

7
Audience Profile

• Premium publication audience is active,
  highly-educated.
• Highest advertising rate in our segment.
• The core audience is aged 24-44, and is
  business-oriented.
• Details
• 71.4 full-time employed 10 are students
• 79 work in offices (out of which 27 are top or
  middle management, 55 are employees)
• 7 are public servants and 4 work as teachers or
  layers etc.
• 60 work in companies with over 50 employees (out
  of which 20 work
• in companies with over 1,000 people)?
• 91 partially or fully agree that HotNews.ro
  publishes relevant information and 6.2 are
  neutral
• 96 partially or fully agree that HotNews.ro
  publishes the latest information and 2.4 are
  neutral
• 90 partially or fully agree that HotNews.ro
  publishes credible information and 7 are
  neutral.
• the highest advertising rate card in our segment.
  Source INSITEs (Belgium)?

8
Sections

• Horizontal tabs Up-to-date, Economy, Press
  Review, Sports, Lifestyle, Blogs, Forum
• Sections within each tab
• Up-to-date
• Top News
• Politics
• Opinins
• International
• Environment
• Culture
• Diaspora
• Economy
• Finance, banks
• Real Estate
• Media
• Sport
• Soccer
• Tennis
• Snooker

9
Continous Update
Continous Updates 24 h Interactive
hundred of comments, good quality of the
comments
10
New project HotNews Student
Audience 10 students 70 Professionals HN
Student Student Gateway to Top
Professionals Sections News Financial
education Internships Jobs/ Advisor Profi
2.0 Online meetings Tips and Tricks From
student time By night Student Editing House
(online books)? Student Art Eco(b)log Student
Forum
11
Thank you!

• cristian.pantazi_at_hotnews.ro