Kelli%20Dean

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Capstone Project Spring 2008

• Kelli Dean
• EKU Dept. of Technology,
• (CEN/CET)

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OUTLINE

• Project encompasses
• Hardware Implementation
• Software Deployment
• Network Security Maintenance
• Legal, Financial, and Distribution Licensing
• Marketing
• Website Design
• Website Deployment.

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MOTIVATION

• Increase Personal Income
• Increase Business Knowledge
• Increase Web Design Knowledge

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INTRODUCTION

• EBay's seller categories
• Powersellers use EBay as outlets for personal
  stores, or use EBay as their sole income.
  Powersellers usually own what is referred to as
  an Anchor Store.
• Mid level part time sellers use EBay as a way to
  make extra money.
• Auction Sellers only can sell in EBay's auction
  format, but they dont own any type of storefront.

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PROBLEM STATEMENT

• The biggest problem with online auction sites is
  the fees involved with each transaction.
• Transaction fees on large sites like EBay are
  based on percentage of final sale.
• Listing fees are calculated depending on store
  size and products listed.
• Premier Store s listing fees range from 3 to 12
  cents depending on listing price.

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• The second problem is advertising costs. If you
  choose to open an independent site not located
  inside an auction, you lose all traffic the
  auction sites provide.
• The average advertising firm charges between
  2000 to 5000 a year, plus click costs, and
  search engine banner placement.

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• Further problems occur depending on the order of
  the initial site setup.
• There are also legal issues that may develop if
  precautions are not addressed, depending on the
  estimated store size and revenue.

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PROPOSED SOLUTION

• The best solution is do all the research and
  paperwork up front.
• Setup a checklist of all things that need to be
  processed, and time frames for the processing of
  each item before purchasing any site space.
• Next address any hardware constraints, purchase
  hardware and software needed, and setup backup
  storage for the sites.

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Network Screenshot
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USB Network Hub
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NAS Screenshots
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NAS Administration Panel
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NAS Administration Panel 2
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NAS Media Server
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Video of Home Network
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• Once all hardware issues are installed and/or
  resolved the next phase contacting your
  distributors of choice.
• State tax id permit must be obtained before any
  reputable distributor will ship wholesale to your
  business.

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• Before any web design occurs, PayPal or
  alternative payment service documentation needs
  to be filled. This will prevent lack of payment
  services on opening day.
• Once payment service has been approved then web
  design should begin.
• Staging design at the end of the process avoids
  additional monthly fees for domain lease.

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Investment Budget

• Yearly domain name fees range from 58 to 75 a
  year.
• EBay Premium Stores are 49.99 a month excluding
  photo server, listing fees, and end selling fees.
• ProStores monthly server storage, email accounts,
  and domain name package costs 24.99 monthly.

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Results

• The NAS backup provides excellent storage for my
  page photos and item descriptions for my site.
• The main site at www.geekabytegadgets.com is
  fully functional.
• The second site at www.ebay.com/geekabytegadgets
  is a premier store design that is able to be
  accessed from the main site as well as additional
  domain page redirections at www.geekabytegadgets.o
  rg or www.geekabytegadgets.biz.

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Results Continued

• PayPal Pro business services for credit card
  processing are 30 monthly.
• Distribution site listings range from 199 yearly
  to 525 yearly.
• Trademark processing fees are 349 for logo or
  name trademark, plus legal fees for filing.
• Incorporating the business is 139 plus state
  fees.

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Results Continued

• The sites were live on Sunday April 29th 2008 at
  3 am, and by 10am Sunday morning my first sale
  occurred.

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CONCLUSIONS

• Designing an actual e-commerce site was
  definitely more expensive and entailed more than
  I had planned on doing initially.
• The process could get confusing without some good
  resources, and background business knowledge.
• The traffic on auction sites outweighs the
  listing fees and selling fees.

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Future Work

• I have already purchased an additional domain at
  www.geekabytegadgets.net for what I hope will be
  a royalty free photo downloading site.
• The current sites I have running will continue to
  be a focus for me, and as sales increase,
  additional funds can be allocated to increase
  inventory.