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IAESTE Carnegie Mellon

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Global Seminar Series. Leadership training through organization management. Goals ... Training program for incoming active members: Mentor/mentee relationship ... – PowerPoint PPT presentation

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Title: IAESTE Carnegie Mellon


1
IAESTE Carnegie Mellon
  • Business Marketing Plan
  • December 10, 2007
  • Angela Moy, President

International Association for the Exchange of
Students for Technical Experience Developing
Global Skills in Tomorrows Technical
Leaders www.andrew.cmu.edu/user/iaeste iaeste_at_and
rew.cmu.edu
2
Agenda
  • Background
  • History
  • Current activities
  • Analysis
  • Industry
  • Marketing
  • Issues
  • Recommendations
  • Organizational
  • Marketing

3
Background
  • IAESTE International
  • Created in 1948
  • Consists of 83 member countries
  • Mission To operate a high quality practical
    training exchange programmeto enhance technical
    and professional development and to promote
    international understanding and goodwill amongst
    students, academic institutions, employers and
    the wider community
  • IAESTE United States
  • Began 1950
  • Consists of 28 local committees
  • Mission Developing Global Skills in Tomorrows
    Technical Leaders
  • Through domestic and international conferences,
    leadership seminars, and international exchange

4
Background
  • IAESTE Carnegie Mellon
  • Since 2001
  • Supports the National Office in goals and takes a
    localized approach to mission
  • Current activities
  • International internship program
  • Job-raising
  • Reception Providing social network for incoming
    IAESTE interns
  • Conferences
  • Regional Leadership and teamwork building
  • National Educational workshops for career
    development
  • On-campus events
  • Japanese Etiquette Dinner
  • Global Seminar Series
  • Leadership training through organization
    management

5
Goals Statistics
  • Note 2007-8 numbers are goals
  • Inconsistencies in numbers come from annual
    change of executive board and lack of presence on
    campus
  • Lack of previous years statistics comes from
    lack of records

6
Analysis Industry
  • Notes
  • Work abroad is not well documented since it is
    often not through specific programs
  • Therefore, statistics are of study abroad which
    sometimes includes work abroad programs
  • Increasing trend in the U.S.
  • 8.5 increase from academic year 2004-5 to 2005-6
  • Constant trend at CMU
  • There is a demand for IAESTEs international work
    abroad programs

7
Increasing Study Abroad Trend in U.S.
Statistics from Institute of International
Education
8
Constant Study Abroad Trend at CMU
Carnegie Mellon University Office of
International Education Statistics and Reports
9
Analysis SWOT Analysis
10
Analysis Competitors
11
Issues
  • Within organization
  • Management
  • Constant transient state
  • Lack of historical records
  • Misuse of available information
  • Marketing
  • Lack of research data
  • Lack of presence on campus
  • Lack of continuous relationship with partners and
    consumers

12
Recommendations Organizational
  • Create manual for reference
  • Include location of available information
  • Maintain historical records for future executive
    boards
  • Training program for incoming active members
    Mentor/mentee relationship

13
Recommendations Marketing
  • Retrieve testimonials from participants of IAESTE
    programs to gauge demand
  • More widespread advertising
  • Create relationships with other organizations
    with similar missions or containing target
    markets
  • Contact local companies for hosting interns or
    sponsoring events

14
Contact Information
  • Angela Moy
  • IAESTE Carnegie Mellon
  • Local Committee President 2007-08
  • IAESTE_at_andrew.cmu.edu
  • www.andrew.cmu.edu/user/iaeste
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