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Title:

Goal

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... and media awareness strategies, this media literacy ... Politics. Media Systems. Action. Examples: Media Production. Message Construction/Deconstruction ... – PowerPoint PPT presentation

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Title: Goal


1
Goal
  • A media literacy program must teach citizens the
    critical thinking tools they will need in the
    world.
  • Your challenge is to produce a website that
    educators can utilize as they teach his/her media
    literacy class.

2
The term global citizen has been proposed.
  • What does global mean in Global Citizen?
  • Global could mean
  • Planetary a world citizen (presumptuous)
  • Well-rounded or widely read. Someone who is
    holistic in his/her appreciation of the world and
    the people in it
  • Adaptable (like a travel plug) someone who
    could fit into various positions, locations,
    countries and cultures

3
Mission Statement
  • Using information and media awareness strategies,
    this media literacy program aims to produce a
    responsible, globally aware person. Adopting the
    characteristics Oxfam attributes to a global
    citizen, this media program seeks to produce a
    person who
  • ? is aware of the world and his/her place in it.
  • ? appreciates diversity.
  • ? understands how the world works.
  • o Socially, culturally, politically,
    economically, technologically, environmentally
  • ? recognizes social injustice.
  • ? contributes to the local global communities.
  • ? is willing to act and be responsible for those
    actions.

4
Mission Statement (Continued)
  • Toward that end, we offer the following media
    literacy curriculum complete with suggested
    readings and multi-media material, general
    discussion points, and exercises for review,
    adaptation and/or implementation.

5
Media Literacy Goals (From Seminar Day 1)
  • To teach
  • Access
  • Understand
  • Analyze
  • Evaluate
  • Produce media/production of media

6
Media Literacy Curriculum Teaching Modules
  • Using the general media literacy goals as
    teaching modules we will construct a media
    literacy website with the following headings
  • ? Access
  • ? Awareness (Understand)
  • ? Assessment (Analyze/Evaluate)
  • ? Appreciation (Understand)
  • ? Action (Produce)

7
Access
  • Examples
  • Personal
  • Governmental (including legal)
  • Societal
  • Technological
  • Too much/None

8
Awareness
  • Examples
  • Self
  • Others
  • Inequalities
  • Indoctrination (Social/Religious/Political)

9
Assessment
  • Examples
  • Context
  • Uses/Benefits
  • Analysis/Evaluation
  • Skepticism

10
Appreciation
  • Examples
  • Culture (taboos)
  • Society
  • Politics
  • Media Systems

11
Action
  • Examples
  • Media Production
  • Message Construction/Deconstruction
  • Audiences (public, government, corporate, grass
    roots)

12
Conclusion
  • Fringe Thinking
  • Use my media
  • Interactivity
  • Personalize
  • Keep me engaged
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