Web 2'0 From networking documents to networking people

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Web 2.0 From networking documents to
networking people
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But what was 1.0?

• In the beginning we got excited about the web
• because...
• access to the internet turned writers into
  publishers
• and readers into users
• local newsletters, projects and campaigns could
• reach global audiences
• The web grew fast
• More and more writers uploaded content
• More and more users searched for content to read

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Then things started to change...

• Writing, publishing, uploading, searching,
  reading and using started to get blurred
• Users became Participants
• As they read they could
• Tag (classify or 'code' their content)
• Contribute (to content created by others)
• Podcast (share content in audio format)
• Blog (individual voices...)
• Comment (respond, debate, etc.)
• The web became a social space to actively engage
  with readers and writers and their content.
• Web 1.0 was evolving into Web 2.0

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How was that possible?

• The evolution of Rich Internet Applications
  (RIA)...
• focused on the user experience
• developed technologies using
• flash animations
• ajax based solutions
• xml separating form from content
• allowing people to interact with the content
• drag and drop it
• work on it
• shape it
• add value to it

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So what did we end up with?

• A Service Oriented Architecture (SOA)
• RSS (syndication) feeds for selecting, receiving
  and sharing content on demand
• Mashups - mixing data from multiple sources into
  customized, interactive Web applications
• Podcasts people speaking directly to people
• Wikis spaces to collaborate, think, share
  knowledge and learn
• Blogs - a commentary on the world that anyone
  can join in with

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And why does it matter?

• Because the social web of two dot zero has
  provided spaces for many voices...
• of people who would rather speak than write
• of people who are more traditionally quiet or
  silent
• of people who want to the right of reply
• of people who want to create things together

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del.icio.us
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flickr
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GlobalVoices Online
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Rojo
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BCO...

• How can we use these tools?
• Are they relevant to our objectives?
• Are they accessible to the communities we target,
  or work with?