CREATIVE SALES

1
CREATIVE SALES

• Sales Meeting
• June 8, 1997

2
WHY USE IT?

• Builds corporate identity
• Provides numerous sales materials
• Brochures
• Product Catalog
• Presentation Materials

3
SALES KITS

• Tool for making initial client contact
• A support system for sales rep
• Way to provide clients with material to make an
  informed decision about buying your product.

4
SALES MATERIALS

• The same logo on all materials
• The same paper
• The same typefaces
• Business cards, letterheads, brochures, catalogs,
  presentation materials

5
THE SALES BROCHURE

• Similar to marketing brochure
• contain creative headlines
• contain attractive graphics
• Should possess the same visual elements of your
  corporate identity
• Should motivate the reader to learn more about
  your company
• Result should be company and product exposure

6
THE PRODUCT CATALOG

• Contains more specific information about company
  products
• May include prices and discount offers
• May be sent through mail to prospective clients

• More effective when handed out personally on a
  sales call or visit
• Use simple drawings or photos to show product line

7
CREATIVE SALES KITS provide

• Sales brochures
• Business cards
• Letterheads
• Brochures
• Catalogs
• Presentation materials

8
PRESENTATION MATERIALS

• The flip chart
• visuals are printed on sheets of paper and
  inserted into flip chart carrier
• Refrigerator magnet
• leave-behind gift upon completion of sales call