The New Electronic Language:

1

• The New Electronic Language
• Finding The Competitive Edge!
• Teri Goudie
• Goudie Media Services

2
USA TODAY Harris Poll, July 2007
When is your message likely to be misinterpreted?
3
E-mail Adds Electricity To Communication

• EnergygtgtgtAction PointgtgtgtIlluminate

4
Key Questions To Ask

• What do I want the other person to do?
• Would I like to see this on the front page
• of the newspaper?
• Is a phone call more appropriate?

5
Turn Words Into Action!

• So what
• who cares..
• and whats in it for me?

6
Writing The Message

• What do you need me to do?
• Why listen to you?
• What is the dilemma? (good news/challenge)
• What is your theme/solution?
• Give a comparative example
• Numeric
• Analogy
• Historic

7
Write The Subject Line Last!

• Make it a news headline

8
Bad E-mail
9
Good email
10
One Last Desire

• Dont underestimate
• the power of
• a handwritten note.