THE%20MEETINGS%20MATRIX

1
THE MEETINGS MATRIX
that which gives origin or form
2
The Mind and the MatrixCreating Thinking and
Developing

• Jason Clarke
• Minds at Work

3
(No Transcript)
4
what dickhead designed this loading bay?
how does this tie in with the rest of the
campaign?
pointer
schlepper
5
wanker
pointer
schlepper
6
I get on board when the money looks easy and I
jump ship as soon as it gets harder
7
I perfect the MESSAGE
I get the RESULT
I know the MEDIUM
I understand the AUDIENCE
8
I understand the problem
I have a plan
I see the possibilities
I get it done
clarity
creativity
cunning
courage
9
Solution space
Problem space
10
3
Solution space
I dont give a rats
2
I see plenty of solutions but frankly, I dont
see the problem
Problem space
I see problems but no possibilities
1
4
I see some of the problem and some of the
solutions
11

1. Whats the problem?
2. I know the problem
3. Lets divvy up the problem
4. This isnt part of the problem
5. It must be someone elses problem
6. I need someone else to solve my problem
7. I need to solve someone elses problem first
8. Were all in the problem
9. Were all part of the solution

12

1. Whats the problem?
2. I know the problem
3. Lets divvy up the problem
4. This isnt part of the problem
5. It must be someone elses problem
6. I need someone else to solve my problem
7. I need to solve someone elses problem first
8. Were all in the problem
9. Were all part of the solution

operator logic
industry logic
13
(No Transcript)
14
modify?
substitute?
combine?
magnify?
minify?
rearrange?
reverse?
eliminate?
repurpose?
adapt?
15
combine?
What else is like this? Could we mix other
products/services in? What else would you use at
the same time? How would it crossbreed with
other ideas?
16
magnify?
What would it be like if it was huge? What if we
just enlarged one bit? Increase number, strength,
range, capacity? How could we magnify the market?
17
minify?
What if it was tiny? Could we shrink one
bit? Reduce the cost, effort, weight? Is there a
smaller, richer market?
18
modify?
What could alter or redesign? Update the
technology? Rethink the adjoining bits? Any old
assumptions we could lose?
19
What could we use instead? Try different
materials? Try different markets? Try different
components?
substitute?
20
adopt?
Can we pinch something from another idea? Could
we copy other processes? Could we swipe the
technology? Who else is doing this?
21
How would it fit somewhere else? Can it become
part of another thing? How would it work on
the beach? In traffic? In orbit? Underwater?
adapt?
22
rearrange?
How many ways could we reconfigure it? Can we
restructure the process? Can we rebuild the
marketplace? What isnt doing its best where it
is?
23
repurpose?
Forget what it was made for, what can it
do? Would it be in a fire? In a flood? At an
orgy? What would an alien do with it?
24
eliminate?
What could we lose? Whats weighing this idea
down? What would it be without this
component? What would we do without it?
25
What if we did the exact opposite? Would it work
backwards? Inside out, upside down? Lets zig
when the market zags!
reverse?
26
modify?
substitute?
combine?
magnify?
minify?
rearrange?
reverse?
eliminate?
repurpose?
adapt?
27
INTERESTING!
TOTALLY CRAZY STUFF
OBVIOUS
28
craziness
time
29
30
INTERESTING!
craziness
been done
what are you, NUTS?
1
time
30
second lull
craziness
first lull
time
31
attributes
variations
32
shape
material
33
shape
material
Plastic Metal
Round Square
2 attributes x 2 variations 4 combinations
34
4 attributes x 4 variations ? combinations
35
4 attributes x 4 variations 256 combinations
36
6 attributes x 6 variations 46,656 combinations
37
who
what
when
why
where
how
38
LOCATION PRODUCT QUIRK SERV ICE
CUSTOMERS SUPPLIERS
Everywhere Shop Centre CBD Kiosk Shop
Strip Movable Supermarket Rural
town Homes Hospitals
Self-design 2nd hand One-off Comp
Des Individual Cust Service Fun Self-scan Pay
whatever Pick brand
Self None High Yes Sayers Singing Joking Mood Indi
vidual Customers Party
Charities Local Aust Made Designers Overseas Pick
Country Anyone Government Schools Us
Clothes Food Shoes Travel Everything Furniture Ele
ctrical Dom Linen Collars Chocolate
Everyone Young Old Single Rich Poor Boys Girls Pet
s Zoos
39
LOCATION PRODUCT QUIRK SERV ICE
CUSTOMERS SUPPLIERS
Everywhere Shop Centre CBD Kiosk Shop
Strip Movable Supermarket Rural
town Homes Hospitals
Self-design 2nd hand One-off Comp
Des Individual Cust Service Fun Self-scan Pay
whatever Pick brand
Self None High Yes Sayers Singing Joking Mood Indi
vidual Customers Party
Charities Local Aust Made Designers Overseas Pick
Country Anyone Government Schools Us
Clothes Food Shoes Travel Everything Furniture Ele
ctrical Dom Linen Collars Chocolate
Everyone Young Old Single Rich Poor Boys Girls Pet
s Zoos
itll never sell
40
LOCATION PRODUCT QUIRK SERV ICE
CUSTOMERS SUPPLIERS
Everywhere Shop Centre CBD Kiosk Shop
Strip Movable Supermarket Rural
town Homes Hospitals
Self-design 2nd hand One-off Comp
Des Individual Cust Service Fun Self-scan Pay
whatever Pick brand
Self None High Yes Sayers Singing Joking Mood Indi
vidual Customers Party
Charities Local Aust Made Designers Overseas Pick
Country Anyone Government Schools Us
Clothes Food Shoes Travel Everything Furniture Ele
ctrical Dom Linen Collars Chocolate
Everyone Young Old Single Rich Poor Boys Girls Pet
s Zoos
its crazy but I like it..
41
LOCATION PRODUCT QUIRK SERV ICE
CUSTOMERS SUPPLIERS
Everywhere Shop Centre CBD Kiosk Shop
Strip Movable Supermarket Rural
town Homes Hospitals
Self-design 2nd hand One-off Comp
Des Individual Cust Service Fun Self-scan Pay
whatever Pick brand
Self None High Yes Sayers Singing Joking Mood Indi
vidual Customers Party
Charities Local Aust Made Designers Overseas Pick
Country Anyone Government Schools Us
Clothes Food Shoes Travel Everything Furniture Ele
ctrical Dom Linen Collars Chocolate
Everyone Young Old Single Rich Poor Boys Girls Pet
s Zoos
the ideal mothers day gift..
42
TIME FRAME
DURATION
SENSES
MOOD
LOCATION
EXPERIENCE
43
(No Transcript)
44
10 attributes x 10 variations 10 billion
combinations
alright alright enough with the ideas already
45
10 9 8 7 6 5 4 3 2 1 0
PRICELESS
VALUE
WORTHLESS
46
10 9 8 7 6 5 4 3 2 1 0
PRICELESS
BLOODY BRILLIANT IDEA
GREAT IDEA
NOT SO GREAT
VALUE
CRAP
PISS WEAK
WORTHLESS
47
10 9 8 7 6 5 4 3 2 1 0
PRICELESS
BLOODY BRILLIANT IDEA
GREAT IDEA
NOT SO GREAT
VALUE
CRAP
PISS WEAK
WORTHLESS
0 1 2 3 4 5 6 7 8 9 10
EFFORT
NO SWEAT
NO WAY
48
BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA
10 9 8 7 6 5 4 3 2 1 0
PRICELESS
GREAT EASY IDEA
NOT SO GREAT REALLY HARD
VALUE
CRAP BUT EASY
PISS WEAK PRETTY HARD
WORTHLESS
0 1 2 3 4 5 6 7 8 9 10
EFFORT
EFFORT
NO SWEAT
NO WAY
49
BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA
EFFORT STRATEGY (CONSERVATIVE)
2ND
5TH
GREAT EASY IDEA
NOT SO GREAT REALLY HARD

• EASY CRAP
• EASY GREAT
• PISSWEAK HARD
• NOT SO GREAT, REALLY HARD
• BRILLIANT ALMOST IMPOSSIBLE
• RESULT A CAREER OF MEDIOCRITY

4TH
CRAP BUT EASY
PISS WEAK PRETTY HARD
1ST
3RD
sounds like a plan
50
BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA
1ST
VALUE STRATEGY (RADICAL)
2ND
GREAT EASY IDEA

• BRILLIANT ALMOST IMPOSSIBLE
• EASY GREAT
• NOT SO GREAT, REALLY HARD
• EASY CRAP
• PISSWEAK HARD
• RESULT EARLY EXHAUSTION OF ENTHUSIASM AND
  RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND
  CYNICISM

NOT SO GREAT REALLY HARD
3RD
CRAP BUT EASY
PISS WEAK PRETTY HARD
4TH
5TH
thats just bloody typical, isnt it?
51
PRICELESS
DO IT NOW
WORK UP TO IT
VALUE
TOTAL WASTE OF TIME
DELEGATE OR DUMP
WORTHLESS
NO SWEAT
NO WAY
EFFORT
52
PRICELESS
Can we get STARTED?
Can we make it EASIER?
VALUE
Can we make it more VALUABLE?
Should we even BOTHER?
WORTHLESS
NO SWEAT
NO WAY
EFFORT
53
BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA
1ST
QUADRANT STRATEGY (CUNNING)
2ND
GREAT EASY IDEA

• START WITH EASY GREAT
• WORK UP TO BRILLIANT/IMPOSSIBLE
• BUGGER THE REST
• RESULT EARLY SUCCESS AND PROFIT FOLLOWED BY A
  GROWING REPUTATION FOR GENIUS AND BRILLIANCE

54
OUTCOMES
worst
best
Do
2 choices x 2 different outcomes 4
considerations
CHOICES
Dont
55
OUTCOMES
worst
best
Best outcome if we do
Worst outcome if we do
Do
CHOICES
Best outcome if we dont
Worst outcome if we dont
Dont
56
OUTCOMES
worst
best
Do
The Optimist
CHOICES
Dont
57
OUTCOMES
worst
best
Do
The Pessimist
CHOICES
Dont
58
OUTCOMES
worst
best
Best outcome if we do
Do
someone who wants you to do it
CHOICES
Dont
Worst outcome if we dont
59
OUTCOMES
worst
best
Worst outcome if we do
Do
someone who doesnt want you to do it
CHOICES
Dont
Best outcome if we dont
60
HUMAN CLONING
OUTCOMES
worst
best
Best outcome if we do
Worst outcome if we do
Do
CHOICES
Best outcome if we dont
Worst outcome if we dont
Dont
61
HUMAN CLONING
OUTCOMES
worst
best

• Make new friends?
• Extend life?

• Bugger up nature?
• Population problems?
• Multiple George Bushes?

Do
CHOICES

• Population OK?
• Share /resources?

• Good people still die?
• Lost opportunity?

Dont
62
HUMAN CLONING
OUTCOMES
worst
best

• Make new friends?
• Extend life?

• Bugger up nature?
• Population problems?
• Multiple George Bushes?

Do
CHOICES

• Population OK?
• Share /resources?

• Good people still die?
• Lost opportunity?

Dont
63
OUTCOME
lose
draw
win
This I would regret
This would be cool
This I could live with
This
This I dread most of all
This I could live with
CHOICE
This would be way cool
That
This would be ok
This I desire most of all
This would piss me off
Other
64
OUTCOME
lose
draw
win
This I would regret
This would be cool
This I could live with
This
This I dread most of all
This I could live with
This I desire most of all
CHOICE
That
This would be ok
This would piss me off
This would be way cool
Other
65
ODDS of a stuff-up
HIGH
COST of a stuff-up
MED
LOW
MED
HIGH
LOW
66
ODDS of a stuff-up
Space shuttle
Asteroid hit
HIGH
COST of a stuff-up
MED
Pitch an idea
Karaoke
LOW
MED
HIGH
LOW
67
ODDS of a stuff-up
Long shot disaster
100 sure-fire disaster
HIGH
COST of a stuff-up
MED
100 sure-fire hiccup
No brainer
LOW
MED
HIGH
LOW
68
ODDS of a stuff-up
NO!
HIGH
WAIT FOR THE BOSS
WHOA!
COST of a stuff-up
MED
HAVE A MEETING
GO!
TAKE THE INITIATIVE
LOW
MED
HIGH
LOW
69
3
1
4
2
R
70
e
i
a
d
s
71
imagine
i
72
d
73
d
design
74
evaluate
e
75
a
act
76
s
start again
77
big bang theory
industry size
time
78
big bang theory
external political/technical/historic impact
industry size
time
79
big gig theory
commonwealth games
olympics
expo
industry size
time
80
god I love this industry
im back
remember me?
industry size
im still here
time
81
industry size
maturity
time
82
MATRIX e v e n t s
MATRIX HIRE
m_at_RIX
were a staging company that thinks
were a thinking company
MATRIX BUSINESS SOLUTIONS
were a staging company
were a thinking company that stages
83
industry-generated cyclical event
industry size
maturity
time
84
industry size
time
85
1
ok, how about this
86
yeah, or we could do this
2
1
87
2
ok, or maybe even this
1
3
3a
or this
3b
or this
88
hey you guys
what if..?
7c
6
could we..?
2
4
how about..?
7
5
7b
7a
why not..?
1
what about..?
YEAH!
3
8
3a
3b
SICK!
89
7c
6
2
4
7
5
7b
7a
1
3
8
3a
3b
these kinda go together
90
could we join these two?
7c
6
2
4
7
5
7b
7a
1
3
8
3a
Plan A
3b
91
these work together
7c
6
Plan B
2
4
7
5
7b
7a
1
3
8
3a
Plan A
3b
92
this is just cool by itself
6
Plan B
2
Plan C
7
7b
7a
1
3
8
3a
Plan A
3b
93
NAH
Plan B
2
Plan C
7
7b
7a
e
Plan A
Plan A
evaluate
94
yep
2
Plan C
7
7b
7a
e
Plan A
evaluate
95
yep
yep
NAH
2
Plan C
7
7b
7a
e
NAH
AS IF
evaluate
96
Plan C idea 2
step 2
step 1
step 4
step 3
Finished!
deadline
now
soon
later
much later
Everybody
Everybody
Sue Mick
Mary Big Al Stinky Miller
Dave Sue Kirsty
act
a
97
I get on board when the money looks easy and I
jump ship as soon as it gets harder
98
its a hot area
you gotta get into it
PUBLISHING
MEDIA
its all happenin
COMPUTING
99
its cutting edge
CD/DVD/VIDEOGAMING
PUBLISHING
MEDIA
were shifting the paradigm
get outside the box
ONLINE/WEB
SOFTWARE
COMPUTING
100
CD/DVD/VIDEOGAMING
PUBLISHING
MEDIA
HYPERMEDIA
ONLINE/WEB
SOFTWARE
COMPUTING
101
Forget the competition Keep your eye on the
outsiders
NOKIA BEATS MOTOROLA TESCO BEATS SHELL STARBUCKS
BEATS NESCAFE SUBWAY BEATS MCDONALDS
102
MATRIX e v e n t s
MATRIX HIRE
m_at_RIX
were a staging company that thinks
were a thinking company
MATRIX BUSINESS SOLUTIONS
were a staging company
were a thinking company that stages
103
were a thinking industry
we tell stories
We solve problems
we make it happen.
we grab audiences
104
LINDA
RANDALL
KEVIN
ANDRIS
TARA
CHRIS
YUKO
105
WEB SITE
LINDA
RANDALL
KEVIN
BROCHURE
ANDRIS
TARA
CHRIS
LAUNCH
YUKO
PLAN
106
LINDA
RANDALL
KEVIN
ANDRIS
TARA
CHRIS
YUKO
107
ENDLESS DREAM
108
HEADKICKER RULE
109
REAR VIEW VISION
110
CONSULTANT HEAVEN
111
HERNIATED MIDDLE MANAGEMENT
112
EXPLOIT
EXPLOIT
EXPLOIT
EXPLORE
EXPLORE
EXPLORE
113
It's not that I'm so smart. It's just that I
stay with problems longer. Albert Einstein
(1879-1955)
114
WIGGLES BIG ATTRACTION 40k NEW ROADWORKS PARENTS
GET BOOKED DROP OFF TOO SLOW EXCESS
BAGGAGE HOMEWORK POLICY KEEP KIDS BUSY VALUE FOR
MONEY FEES TOO HIGH
115
Event 4
which caused that.. which caused this..
Event 3
Event 2
caused that.. This
Event 1
116
caused that which...
caused this which...
117
problem
118
cause
cause
problem
cause
cause
119
20
30
problem
5
45
120
20
30
problem
5
45
121
20
30
problem
5
45
122
problem
123
nah
problem
Ach!
Forget it
124
100pt
100pt
problem
100pts
125
loop
chain
problem
chain
126
cats claw
problem
cats claw
127
BIG PICTURE
nitty gritty
128
dreamer
doer
129
IDEALISM
passion
130
REALISM
pressure
131
ideal
real
132
develop
E
A
act
imagine
evaluate
D
I
133
designer
dreamer
doer
decider
134
THE MEETINGS MATRIX
that which gives origin or form