IMC Plan Goals: Year 1 - PowerPoint PPT Presentation

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IMC Plan Goals: Year 1

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Trade organizations associated with Architects, Builders and Interior Designers ... total impressions. Thank you for the Opportunity. to become an Old Friend... – PowerPoint PPT presentation

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Title: IMC Plan Goals: Year 1


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(No Transcript)
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IMC Plan Goals Year 1
  • Create awareness of Morocco as a viable
    investment and trade partner.
  • Formulate Introductions
  • Start Conversations
  • Build Relationships

3
Global Slogan
4
United States Positioning Theme Old Friends,
New Opportunities
5
Target Market
  • Segments
  • Key business decision makers
  • Corporate executives headquartered in the U.S.
  • Expatriates employed in U.S. firms in Morocco
  • Trade organizations associated with Architects,
    Builders and Interior Designers
  • Individuals who work on behalf of consumers and
    buy, sell, install and recommend design materials
  • Consumers
  • Defining Characteristics
  • B2B Utilize technology, great demand on time
  • B2C Educated, 75,000 minimum income, 40-70
    years of age

6
Marketing Strategy
7
Three-Phase Regional Focus
New York City
Boston
Omaha
Chicago
Los Angeles
Phase I Midwest
New Orleans
Phase II West Coast
Orlando
Phase III East Coast
Museum Exhibit
Trade Shows
8
Marketing Mix Events
  • Tactics
  • Private Museum Receptions (4)
  • Executive Breakfast in New York City

9
Marketing Mix Public Relations
  • Tactics
  • Press Release
  • Press Kit
  • News Conferences
  • E-mail Blasts

10
Phase I Kick Off Joslyn Art Museum Omaha,
Nebraska
11
News ConferenceVIP to Visit Museum Exhibit
Podium Banner
12
Private Museum Receptions
Museum Invitation
Museum Handbill
13
Miscellaneous Press Releases
14
Correspondence
Survey (multi-purpose)
15
Marketing Mix Advertising
  • Tactics
  • Brand Manager
  • B2B Advertisement
  • B2B and B2C Web Site

16
B2B AdvertisementChief Executive and CFO
Magazines
17
B2B www.connectingmorocco.com
Marketing MixB2B Web site
B2B Home Page
18
Marketing MixB2B Web site
About Morocco
19
Marketing MixB2B Web site
Invest in Morocco
20
Marketing MixB2B Web site
Morocco-U.S. Free Trade Agreement
21
Marketing MixB2B Web site
Industry Sectors
22
Marketing MixB2C Web site
www.connectingmorocco.com/designmaterials
B2C Home Page
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Marketing MixB2B Web site
Calendar of Events
24
Marketing MixB2B Web site
Related Links
25
Marketing MixB2B Web site
Contact Us
26
Marketing MixB2B Web site
Site Map
27
Marketing Mix Sales Collateral
  • Tactics
  • Sales Tool Box

28
Sales Tool Box
29
Sales Tool Box
30
Sales Tool Box
Pre-loaded USB Flash Drive
31
Sales Tool Box
32
Marketing Mix Personal Selling
  • Tactics
  • Custom Executive Tour
  • Airport Package

33
Custom Executive Tour Invitation
34
Custom Executive Tour Airport Executive Pickup
35
Custom Executive Tour Handwritten Welcome
100 USD converted to Dirham and GPS cell phone
36
Custom Executive Tour Itinerary
37
Airport Package Inserts
38
Marketing Mix Trade Publications and
Events
  • Tactics
  • B2C Advertisement
  • Trade Show Package

39
B2C Advertisement
40
Pre and Post Tradeshow E-mail Blasts
Post Tradeshow Blast
Pre-Tradeshow Blast
41
Tradeshow Booth Layout
Floors covered in Moroccan Cork
42
TradeshowInteractive Tools
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Major Summary Points
  • Year 1 Goals Achieved
  • Museum exhibit reaches B2B and B2C target
    markets
  • Public relation activities create awareness
  • Trade show activities start conversations
  • Personal selling activities build relationships
  • Web site connects and data mines visitors
  • 33 million total impressions

44
Thank you for the Opportunity to become an Old
Friend
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