If I tried to sell you a pill that could make you look like this in 2 weeks, would you buy it

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If I tried to sell you a pill that could make you
look like this in 2 weeks, would you buy it?
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I WOULD HOPE NOT!!

• You just practiced good ..

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CONSUMERISM !!
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consumerism.

• the practice of carefully analyzing information
  and getting VALUE for money spent on products
  services.

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We are all consumers.. Kobayashi consumed 50.5
hotdogs in 12 minutes !!!
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Consumer

• A person who chooses sources of health-related
  information buys health products services

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How can you be a smart consumer ?

• RESEARCH !!!!
• USING LEGITIMATE SOURCES OF INFORMATION
• STATE AND HEALTH AGENCIES
• FOOD AND DRUG ADMINISTRATION (FDA)
• DEPARTMENT OF EDUCATION
• DEPARTMENT OF AGRICULTURE
• DEPARTMENT OF HEALTH HUMAN SERVICES

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WHY WOULD COMPANIES WANT YOU TO BE A BAD CONSUMER
???

• THE CABBAGE SOUP DIET

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Because they are interested in your well being ? ?

• Yes?

• No?

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What are they interested in ? ? ?
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Influences on YOUR buying decisions

• Friends
• Your buying habits
• Advertisements

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How do they try to get your money?

• Advertising !

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Advertising --

• is a form of selling in which individuals are
  informed of products services

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• Advertisement a paid announcement
• Commercials an advertisement on TV or Radio
• Quackery false or exaggerated claims about a
  product

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Types of Advertising
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Bandwagon Appeal

• Tries to convince consumers that everyone else
  wants a product they should to

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Brand Loyalty

• Tells the consumer that a specific brand is
  better than the rest and that they would be
  cheating themselves by not using that product
• Dude, youre getting a .

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False Image Appeal

• Attempt to convince consumer that they will give
  a certain impression if they use their product

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Glittering Generality Appeal

• Statement that greatly exaggerate the benefits of
  the product

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Humor Appeal

• Uses a slogan, jingle, or cartoon
• Save big money at .

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Progress Appeal

• Tells consumer that a product is a new better
  product formerly produced
• new and improved

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Reward Appeal

• The consumer will receive a prize of gift if they
  buy this product.

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Scientific Appeal

• Gives consumers results of a survey or lab test
  to provide confidence in the product

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Snob Appeal

• Convinces consumers that they are worthy of a
  product because it is the best

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Testimonials

• A promotion by a well-known person who says that
  a product is the best for the consumer

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pending your money wisely prior to joining a
health club

• Facilities
• Convienient location hours ?
• Quality / Clean ?
• Personnel
• qualified , show interest, heart checks
• Programs
• what do you want?
• Check with others ?
• Do other places have the same or better?

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Life is like a dollar, you can spend it on
anything you want.

• But you can only spend it once !

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Make good decisions

• ..with your life with your money