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Wisconsin%20Rapids%20Community%20Theatre,%20Inc.

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Title: Wisconsin%20Rapids%20Community%20Theatre,%20Inc.


1
Wisconsin Rapids Community Theatre, Inc.
  • Arts in the Community

2
FACTS
  • Arts contribute more than any other form of
    entertainment or recreation, direct and indirect,
    to local economy
  • Each 1.00 contributed to the arts generates
    13.00 additional money in economic impact
  • Tourists who come for cultural events stay an
    extra day in the city and spend 50 more
  • Arts help attract new business to a city by
  • attracting and fostering high-quality talent
  • allowing a greater retention of entertainment
    dollars
  • fostering greater diversity
  • creating a vibrant city center
  • There is a direct correlation between involvement
    in the arts and increased success of students
  • Arts are essential to the long-term success of a
    city

3
In order to be successful, an arts community must
have
  • Holistic Vision
  • Leadership
  • Marketing
  • Infrastructure

which includes
  • high quality offerings
  • premium institutions
  • diversity of offerings
  • multiple offerings for each segment of audience
  • public art of great quality
  • adequate venues to accommodate many types of art
  • uniqueness to set the community apart

4
What do we do?
  • WRCT is the only organization in Wisconsin Rapids
    to offer live theatre performed by local
    residents.
  • An estimated 4,000 patrons attend WRCT
    productions each year.
  • Approximately 200 people are involved as cast,
    crew and volunteers on WRCTs four annual
    productions.
  • Over the past 30 years, WRCT has provided a
    constant source of entertainment to greater
    Wisconsin Rapids area residents.
  • From a first season of 13 performances, WRCT now
    offers over 25 performances each year. In the
    2007-2008 season, WRCT presented over 40
    performances and events, including 7 productions
    ranging from fully staged productions to staged
    play readings.
  • WRCT offers performing and meeting space to
    anyone in the community

5
Recommendations
  • The arts and business communities need to work
    together to
  • create a holistic strategy
  • set specific objectives
  • create regional marketing plan
  • build cooperation between the arts (without
    sacrificing independence)
  • engage government policy makers
  • determine how much money is needed over what time
    period
  • identify sources of funding (i.e., sales tax, use
    tax, bond, private sector, philanthropy)
  • Include arts in all efforts to improve the city!

6
Source of Information
Evaluating the Link Between Arts
Business Business case study conducted by The
North Highland Company on behalf of the Metro
Atlanta Chamber of Commerce November 29, 2001
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