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3D: Stereo glasses for seeing 3D on Web, TV $3M. Photo-Video: Chief photographer/videographer ... Kindle or Sony Reader with 1000 books picked in Web vote ... – PowerPoint PPT presentation

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Title: Contents


1
Astrobotic Technology, Inc.
  • Contents
  • 2 Price summary
  • 3-4 Introduction
  • Types of sponsorships
  • 5 Title
  • 6 First Driver
  • 7 Communications
  • 8 Computing
  • 9 Education
  • 10 Video Co-Host
  • 11 Payload
  • 12 3D experience
  • 13 Photo/Video
  • 14 Music
  • 15 Art
  • 16-17 Schedule
  • 18 Details
  • 19 Contact information
  • Background slides

Sponsorship Overview
2
Price
Summary
3
  • A robot expedition to the Moon in 2011
  • Apollo 11 video licensed tonetworks and
    marketers
  • Robot answers questionsvia voice and e-mail
  • Sponsors put theirproducts into the story
  • Lunar data sold to space agencies contractors

4
Benefits for all major sponsors
  • Hospitality at Mission Control
  • Skybox at Mission Control to entertainprospects
    and show how sponsors products are used in Moon
    exploration
  • Time for sponsors and guests to remotely drive
    the rover on the Moon
  • Similar hospitality venues at events such as
    terrestrial field trials
  • Products and services showcased
  • Sponsor stories part of reality TV shows,
    documentaries, on-the-Moon telecasts
  • Additional visibility on Astrobotic Web site,
    merchandise (clothing, posters, etc.)
  • 3D ride-film for theme parks and science centers
    runs for years after the landing

5
Title Sponsor
  • Companys name becomes part of the adventure
  • The Sponsor Tranquility Trek or The
    Sponsor Expedition.
  • Company also names the robot, for the company or
    via a public contest
  • Sponsor name watermarked on the HD video imagery
  • Contest can select customers for the Away Team
  • Prior to field trials in 2010, the title sponsor
    can conduct a contest to select people to join
    the Away Team supervising the tests
  • Title of the Launch Day party at Cape Canaveral
  • Includes several thousand tickets to the Launch
    Day party
  • Sponsor executives (and special customers or
    vendors) will have two hours collectively to
    control the robot and drive on the Moon
  • The companys logo will have 16 of Astrobotics
    logo space
  • Price 1m in 2009, 2m in 2010 and 5m at
    landing

6
Driving Sponsor
  • Sponsor picks the first person to drive on the
    Moon
  • Winner is the first to drive by remote control
    across the lunar surface
  • Contests to find the best lunar driver become
    part of the story covered by TV and print
    journalists in the months prior to the Moon shot
  • Global audiences in the hundreds of millions see
    the Sponsors winner enjoying the thrill of
    space exploration
  • Possible Sponsor customers collectively vote
    via Web / phone on driving direction
  • Dozens of national contests
  • The Sponsor also can select individual country
    winners, such as the First German and First
    Brazilian to Drive on the Moon
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    control the robot and drive on the Moon
  • Sponsor logo will have 16 of Astrobotic logo
    space
  • Price Price 1m in 2009, 2m in 2010 and 5m
    at landing

7

Communications Sponsor
  • Sponsor showcases its technology on the Moon
  • Talking robot treks to historic Apollo 11 site
  • Exclusive e-mails and texts via the Moon
  • Each message postmarked with the lunar image
    seen by the robot when it relayed the message
    perfect for visual handsets like the iPhone or BB
    Storm
  • Exclusive call-the-robot feature
  • Customers can chat with the robot exclusively via
    Sponsors cell phones or network
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    control the robot and drive on the Moon
  • Sponsor logo will have 12 of Astrobotic logo
    space
  • Price 700K in 2009, 1.5M in 2010 and 2.8
    million at landing

8
Computing
Sponsor
  • Sponsor showcases its technology on Moon mission
  • Products are shown being used to carry out the
    Trek
  • Live copies of Mission Control screens
  • Real-time data feeds from the Moon robot will go
    to Mission Control and out on the Web to
    individual computers running the sponsors
    software
  • Premium access to HD and 3D video
  • Sponsors customers will get the most hours of
    lunar video, delivered to their computers and/or
    Web TV devices (Apple TV, TiVo, etc.)
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    control the robot and drive on the Moon
  • Sponsor logo will have 8 of Astrobotic logo
    space
  • Price 600K in 2009, 1.2m in 2010, 2.2 million
    at landing

9
Education Sponsor
  • Sponsor owns all educational outreach - K to Grad
    School
  • Teaching aids from comic books to posters to
    DVDs
  • Branded education-themed Web site produced by
    Astrobotic
  • Tech tutorials featuring the Sponsors products
    (if the Sponsor is a tech company)
  • Lunar internships and scholarships
  • Competitions to select most promising high school
    and college students these will give the
    sponsor exposure and access to top-level talent
  • Astrobotic provides hands-on learning experiences
  • Scope decided by sponsor (national or worldwide,
    and number of awards given)
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    control the robot and drive on the Moon
  • Sponsor logo will have 8 of Astrobotic logo
    space
  • Price 600K in 2009, 1.2m in 2010, 2.2 million
    at landing

10
Video
Co-Host Sponsor
  • Contest to pick co-host for global TV and Web
    event
  • American Idol combined with Amazing Race
  • Leading up to launch, contestants roam theworld
    preparing video segments about the Moons future
    and the Trek, presenting them in an engaging and
    telegenic way
  • Best communicator is teamed with aprofessional
    to host on-the-Moon events
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    drive on the Moon
  • Sponsor logo will have 8 of Astrobotic logo
    space
  • Price 600K in 2009, 1.2m in 2010, 2.2 million
    at landing

11
Payload
Sponsor
  • Example
  • Kindle or Sony Reader with 1000 books picked in
    Web vote
  • Pre-contest contest should the books be the
    most important ever written, the most important
    for starting a new world, or the best reads for
    lunar vacation?
  • Example
  • Express Letter to the Future Colonists
  • A FedEx or UPS letter with thoughts for future
    lunar settlers
  • Random drawing, selected by judges, or selected
    by vote
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    drive on the Moon
  • Sponsor logo will have 8 of Astrobotic logo
    space payload included is 8 ounces
  • Price 600K in 2009, 1.2m in 2010, 2.2 million
    at landing

12
3D Sponsor
  • Trek sends first video from planetary robot in
    HD and 3D!
  • Sponsor distributes paper glasses to see stereo
    on Web, TV
  • Sponsor can be mass marketer
  • Buy specially marked packages or Visit a
    showroom to get free pair
  • Sponsor can be involved in promoting 3D tech
  • Sample lunar 3D with paper glasses, then come
    to the theater for the real deal
  • Web addresses printed on 3D glasses get gt80
    visit rates
  • Sponsor executives (and special customers or
    vendors) will have 30 minutes collectively to
    control the robot and drive on the Moon
  • Sponsor logo will have 6 of Astrobotic logo
    space
  • Price 400K in 2009, 800K in 2010, 1.8 million
    at landing
  • plus production cost of glasses
    (7-10 cents each)

13

Photo-Video Sponsor
  • Sponsor will show the Moon to the world
  • Global media event features a talking robot
    trekking to historic Apollo 11 site
  • Camera pointing controlled from Earth
  • Rover has two wide-angle stereo cameras and a
    telephoto camera
  • Customers become Chief Photographer/Videographer
  • Winner(s) get all access passes to field
    trials, mission control
  • Winner(s) take control of robot to set up lunar
    photo shoot
  • Sponsor executives (and special customers or
    vendors) also will have 30 minutes collectively
    to control the robot and drive on the Moon
  • Sponsor logo will have 6 of Astrobotic logo
    space
  • Price 400K in 2009, 800K in 2010 and 1.8
    million at landing

14
Music
Sponsor
  • Sponsor will premiere new song from the Moon
  • First new music beamed from another world
  • Worldwide PR platform
  • Global spotlight to introduce new artist, new
    band or new album
  • New music and artist become featured part of the
    Trek story
  • Opportunity for direct sales
  • Web-based advance sales for first-day access to
    new song
  • Download of song plus real-time streaming as it
    is received from the Moon
  • Live streaming feature on Premier Day defeats
    music piracy
  • Sponsor executives and artist(s) will have 30
    minutes collectively to control the robot and
    drive on the Moon
  • Price 500K plus percentage of the direct sales
    revenue

15
More options Sponsoring Art on the Moon
  • Deliver nano-scale art objects
  • Deliver inflatable sculpture and/or replacement
    for US flag
  • Draw image in soil with wheels(The Etch-a-Sketch
    sponsorship)

Prices commensurate with other sponsorships and
the technical complexity of each option
16

Sponsorship Details
Sponsors will receive category exclusivity. Educat
ion, 3D and other sponsorships with variable
fulfillment goals (number of scholarships,
number of posters, number of 3D glasses) will
have these costspaid by sponsor at Astrobotic
cost plus 20 overhead, after sponsor approves
the costs and the level of effort it
desires. Video rights for the Google Lunar X
Prize are controlled by the X Prize
Foundationunder rules still being formulated
if the final rules dont suit Astrobotic and
itssponsors, the company can still control the
video rights to the Apollo 11 part of the Trek
if it forgoes the bonus for visiting a historic
site. The Google Lunar X Prize rules require that
50 of any available logo space ona rover,
lander and launch vehicle be reserved for Google
and the X Prize Foundation.The percentages of
logo space listed on the charts apply to the
Astrobotic halfof the available logo space
16 of Astrobotics logo space is equal to 8
of the total logo space on the rover, lander and
launch vehicle.
17

Dr. Red Whittaker Founder/Chairman
18
Professional Management / Influential Board of
Directors
John Kohut CEO Senior Raytheonspace program
manager led major Defense acquisitions
David Gump President Created comml.activities on
theInternational Space Station
Mark Kiley CFO 2B experience in buying, selling
and advising on transactions
William Readdy Astronaut, former NASAAssociate
Administrator
Paul OBrien Former Chairman ofNew England
Telephone
Paul Pelosi Jr. Investor,strategy consultant
Dr. Khalid Al-Ali Leads NASA fundedprojects led
Qatar infrastructure dev.
19
  • Win up to 25 million for 500 m traverse with HD
    video

Created Astrobotic Technology Inc. - Surface data
has high value immediately - Robotic services
will be high value indefinitely - Astrobotic
develops once and flies often
Logos are reversed so they will read correctly
when seen via two mirrors above front wheels
20
Technology competitions lead to new industries
21
Proven Systems and World Class Partners
Upper Stages (Star-24C/Star-37FM)
22
Robot field-tested at diverse locations
Vacuum chamber tests parts
Traction tested in simulated lunar gravity using
counter-weighted boom
23
Early AchievementResearch Contract for
NASARobotic preparation of landing sites
24
Contact
  • David Gump
  • President
  • david.gump_at_astrobotictech.com
  • 412-682-3282
  • 4551 Forbes Avenue, Suite 300Pittsburgh, PA
    15213
  • www.astrobotictech.com
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