Living the Art of Italian Gastronomy

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Living the Art of Italian Gastronomy Parma, Italy
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The Barilla Company

• Barilla was founded in 1877 in Parma, Italy, by
  Pietro Barilla Senior in a little shop selling
  bread and pasta

• Today it is the largest Italian food company,
  best selling pasta brand in the world.
• It is the largest producer of baked goods in
  Italy and the third largest in Europe.
• The Company is privately owned
  
  
  
  headed by
  Barillas Family

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STRUCTURE
Barilla Holding S.p.A

TURNOVER 2004 4.68 ( billion)

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Product Brands and Services
SEMOLINA PASTA EGG PASTA PASTA SAUCES FROZEN
READY- MEALS
ITALIAN GASTRONOMY
COMMERCIAL LOGISTICS SERVICES
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Academia Barilla Mission
To protect, to develop and to promote the Italian
gastronomy and culture worldwide THROUGH 1.
Selection and distribution of authentic Italian
food products 2. Culinary courses in Parma,
Italy 3. Cultural initiatives around the
world INTENDED FOR Professional Chefs Food
Lovers
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Our Fields of Activities
Products
Courses
Experiences of Italian Gastronomic Culture
Culture
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Our Products

• Matured Cheeses
• Parmigiano Reggiano
• Pecorino Toscano
• Pecorino Gran Cru
• Balsamic Vinegar of Modena
• Prosciutto di Parma
• Extra Virgin Olive Oil

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Products Advantage
D.O.P. guarantee Regionality as focus Expert
panel selects the products
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Our Culinary School
Professional
Students
Food Lovers
Italian
Language
English
Scheduled in yearly calendar
Types
Custom courses.
Duration 1 to 14 days
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Culinary School Advantages
Superior training equipment Expert instructors
from Italy international visiting chefs Academia
Barilla Gastronomic Library Located in Parma, the
heart of Food Valley
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Cultural Initiatives
Events that educate about Italian food and
gastronomic traditions Publishing that
celebrates and promotes Italian culinary arts and
culture - ZagatSurvey Guide to Americas Top
Italian Restaurants. - Parma, a Gastronomic
Capital, by Giuliano Bugialli
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Events in 2004
Pre Opening, PR April 29
Cibus, PR - May 6 - 10
JBF event, NYC - June 28
Zagat Guide published Oct. 04
Condè Nast, NYC - June 29
Zagat Awards, LA Oct. 05
Milano Moda, Sep.23-Oct.03
Gourmet Insert July, Oct., Dec. 2004
Zagat Awards, CH Oct. 07
Macef NYC Oct. 8 - 11
Gourmet Inst. Oct. 22-4
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Gastronomic library

• A world class collection of books and materials
  on Italian and world cuisine
• 30,000 items
• 7,500 books
• dating back to the 16th century.
• Testifies to the history and tradition that
  Academia Barilla carries in its DNA.