USPS Brand Equity Recontact Study Methodology - PowerPoint PPT Presentation

Loading...

PPT – USPS Brand Equity Recontact Study Methodology PowerPoint presentation | free to view - id: 877d7-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

USPS Brand Equity Recontact Study Methodology

Description:

Consumer Brand Equity Survey and additional questions. Source: Arthur Andersen ... Wirthlin Worldwide National Quorum Survey - May 2001. USPS Brand Equity ... – PowerPoint PPT presentation

Number of Views:40
Avg rating:3.0/5.0
Slides: 11
Provided by: jackburrin
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: USPS Brand Equity Recontact Study Methodology


1
USPS Brand Equity Re-contact StudyMethodology
  • August 2001
  • Consumer Brand Equity Survey
  • 1,000 Randomly Selected Households
  • December 2001
  • Re-contacted 500 Respondents from August
  • Plus 500 New Households Randomly Selected
  • Consumer Brand Equity Survey and
    additional questions

Source Arthur Andersen
2
Top Four Building Blocks of Trust
  • Quality - 25
  • Brand Reputation - 15
  • Price/Value - 12
  • Reliability - 10

Source Wirthlin Worldwide National Quorum
Survey - May 2001
3
USPS Brand Equity Re-contact StudyTrust
Components
Mean Score on a 1-5 Scale, with 1Poor and
5Excellent
4
USPS Brand Equity Re-contact StudySafety
  • Top 3 Box (3, 4 or
    5)Feelings about sending/receivingmail prior
    to terrorism 98Feelings about
    sending/receivingmail immediately following
    terrorism 82 Safety of letter mail
    today 96Safety of packages today 96

Ratings on a 1-5 Scale, with 1Not at All Safe
and 5Completely Safe
5
USPS Brand Equity Re-contact StudyMail Usage
  • Change Way Open/Receive Mail? 33 YesOf
    These 67 Examine mail for unknown return
    addresses 7 Wash hands after opening mail
    5 Throw out mail 1 Open mail outside
    1 Use protective gloves

6
USPS Brand Equity Re-contact StudyMail Usage
Has your use of the mail increased, decreased, or
remained the same following the recent acts of
bioterrorism?
7
USPS Brand Equity Re-contact StudyConfidence in
USPS
How has your image of Postal Service management
and workers changed?
8
USPS Brand Equity Re-contact StudyConfidence in
USPS
  • Top 3 Box (3, 4 or
    5)USPS is doing everything within reason to
    protect against future terrorism 96USPS
    is doing everything withinreason to maintain my
    trust 95
  • Overall USPS handling of the
  • bio-terrorist situation 97

Ratings on a 1-5 Scale, with 1Not at All
Confident and 5Completely Confident or 1Poor
and 5Excellent
9
USPS Brand Equity Re-contact StudyImplications
  • Your mail remains welcome
  • in the homes of the
  • American people.

10
(No Transcript)
About PowerShow.com