Membership

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Membership

• PETS
• 1 March 2009

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Overview

• Some Rotary membership facts
• Membership goals strategies, 09-10
• Key membership themes
• Membership resources for Presidents

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Rotary Membership Facts
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Rotary Membership, June 2006
No. clubs No. members
Worldwide 32,756 1,222,788
Australia 1,159 33,597
District 9780 60 2,126 (30 June 2008)
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Source Membership Magic Summer 2007
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http//www.rotary.org/newsroom/downloadcenter/pdfs
/memb_club_member_demographics06.pdf
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http//www.rotary.org/newsroom/downloadcenter/pdfs
/memb_club_member_demographics06.pdf
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http//www.rotary.org/newsroom/downloadcenter/pdfs
/memb_club_member_demographics06.pdf
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http//www.rotary.org/newsroom/downloadcenter/pdfs
/memb_club_member_demographics06.pdf
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http//www.rotary.org/newsroom/downloadcenter/pdfs
/memb_women_in_rotary.pdf
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Membership Goal 2009-2010

• to end the year with more members than we
  started with
• RIPE John Kenny

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membership

• 3R E
• Recruit
• Retain
• Revitalize
• Extend

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Winning Strategies

• Recruitment
• Business cards
• Two-up
• Club within a Club
• Friends of Rotary
• Guests to service activities
• The Power of The Ask
• Understanding why members join
• Handling objections

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Winning Strategies

• Retention
• Appropriate induction
• New member mentoring programs
• Rotary Leadership Institute (RLI) training
• Getting members involved straight away
• Experiencing Rotary beyond the club
• Visiting other clubs
• Assemblies
• Conferences, and
• Conventions
• Monitoring affordability

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Winning Strategies

• Revitalising
• Strong programs that have impact
• Abandoning rituals (if they dont add value)
• Rotary Grace
• Invocation
• Club songs
• National Anthems (reserved for special occasions)
• Fines sessions
• Singing

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Winning Strategies

• Revitalising clubs
• Club Health Check
• Club Planning
• Club Visioning
• Regular member surveys
• Exit interviews
• Benchmarking

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Winning Strategies

• Extend
• New clubs in emerging areas
• ????
• New models
• E.g. partnering arrangements

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Membership Themes

• The imperative for change
• Big Job to Big Heart
• Attendance to Engagement
• Old Technologies to New Technologies
• The need for flexibility
• The value of diversity
• The necessity of keeping Rotary strong to
  continue its good works in the world

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RI Resources for Membership
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Usefulness of RI membership resources
Scale 1 not at all useful 6 very useful
Source Summary of results from survey of
2006-2007 District Membership Chairs retrieved
from www.rotary.org
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Additional Resources

• RI publications catalogue
• 101 strategies for recruiting and retaining
  members
• www.rotary9780.org
• Club within a Club
• 2-Up
• Club Health Check
• General Membership Session (for clubs)

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