Incorporating poultry producers and strengthening veterinary services

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• Incorporating poultry producers and strengthening
  veterinary services
• IICA Strategy for Addressing Avian Influenza

Mónica Montero Public Information
Office Directorate of Agricultural Health and
Food Safety
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IICA Strategy for Addressing Avian Influenza

• Strengthening of veterinary services
• To promote participation of the poultry sector
  (national and regional actions)
• Risk Communication

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Risk Communication Efforts
Creation of awareness among political leaders
Dissemination of strategic info
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Video Avian Influenza Prevention is possible
Main topic Good poultry production practices and
prevention Based on FAOs manual Guide to the
prevention and control of avian flu in
small-scale poultry farming in LAC Portuguese
version
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Radio series Más vale prevenir

• Target audience medium and small producers
• Share in a simple and pleasant way reliable
  scientific information on AI
• Adapted to Caribbean culture
• Portuguese version

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Validation IICA/FAO (Central, Andean and South
Regions) Video, understandable although
culture diversity Radio series, should be
adapted to country communication needs
Re - distribution plan Ministries of
Agriculture International organizations
Private sector
Monitoring Where the materials are How had
they been used
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Thank you