Channel Review: Chapters 12, 13 and 17 - PowerPoint PPT Presentation

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Channel Review: Chapters 12, 13 and 17

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Vertical Marketing System (VMS) Can be producer, wholesaler or retailer ... Administered VMS co-operation comes from size and power of one member (eg P&G, ... – PowerPoint PPT presentation

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Provided by: margaretco
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Tags: channel | chapters | review | vms

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